Chinanews.com, March 13th (China News Finance and Economics Ge Cheng) In 2023, after the price war of new energy vehicles started in the first year, fuel vehicles also joined the battle in March.
Topics such as "Has the era of comprehensive car price reductions come?" and "Over 30 auto brands are fighting price wars" have been on the hot searches one after another.
So much so that some netizens ridiculed: "We are going through the 'most voluptuous' period in the history of the auto industry."
And it is Dongfeng Motor that caused the "hornet's nest" in the price war in the auto industry.
Previously, a promotional poster of "the strongest car purchase discount season in Hubei history" showed that Dongfeng Motor's joint subsidy in this round was as high as 90,000 yuan, which is equivalent to a "40% discount" for buying new cars, and then the car price war began in Hubei. A great chaos broke out and began to spread to other regions.
Data map: Dongfeng brand cars are waiting for boarding at the Nansha Automobile Terminal.
Photo by China News Agency reporter Chen Jimin
Many models of Dongfeng's new cars are sold out in Hubei, and second-hand cars are affected
In March, Hubei Province and auto companies launched a government-enterprise joint subsidy that can be called the "strongest in history". The subsidy mainly covers Dongfeng Citroen, Dongfeng Peugeot, Dongfeng Fengshen, Dongfeng Nissan and other Dongfeng brands.
For example, a Dongfeng Citroen C6 with an original price of 211,900 yuan only costs 121,900 yuan after a comprehensive government-enterprise subsidy of 90,000 yuan.
Some consumers joked, "The 210,000 Citroen C6 is full of problems, and the 120,000 C6 is 'perfect'. In the face of discounts, the problems of expensive parts and many faults of French cars are nothing to worry about."
According to media reports,
under the stimulus of subsidies, some 4S models in Hubei have been sold out or out of stock.
A salesperson at a 4S store said, "Citroen C6 is not even taking orders now. Not to mention existing cars, there are no show cars."
Photos circulated on social media show that in Wuhan, Hubei, the originally deserted 4S store was full of people, and the continuous flow of passengers made the store's surroundings "blocked".
Zhongxin Finance called the Dongfeng Citroen and Dongfeng Honda 4S stores in Wuhan to verify the situation many times, but they were all prompted that the lines were busy.
However, the used car market has been hit by the price cuts of new cars.
A second-hand car dealer in Beijing told Zhongxin Finance and Economics that because of the sharp price cuts of new cars, he was really "losing money" this time.
Originally, some customers were going to buy mid-level cars like Passat and Magotan from him. Affected by the price cut of C6, they decided to directly buy a new car at the same price, and saw the "cooked duck" fly away.
However, he said that he is not the "worst" in the market.
The ones who really "want to cry but have no tears" are the car dealers who have previously received Citroen C6 and C3-XR models.
Before the price cut, a "quasi-new" C6 that is one or two years old can sell for about 140,000 yuan.
Now, the new car has dropped to about 120,000 yuan, which is already higher than the cost of collecting the car.
According to him, many second-hand car dealers have temporarily stopped accepting cars.
Everyone is waiting and watching, first clear the inventory in their hands, and then consider it.
Even if the car is collected, the price will be extremely low.
Data map: Auto Show.
Photo by Liu Dong
Mercedes-Benz, BMW, Audi join the price war?
After the topics related to car price cuts appeared in hot searches, luxury brands such as "Mercedes-Benz C-class discount of 110,000 yuan, Audi A6 naked car price will drop to 220,000 yuan, and BMW 3 series will be in the early 170,000 yuan after discounted prices" and other luxury brands have greatly reduced their prices. The news also spread on the Internet and attracted attention.
Many car dealers in Beijing, including Mercedes-Benz, BMW and Audi, told Zhongxin Finance and Economics that there are indeed discounts for new cars, but they are not as large as the Internet.
Specifically, in terms of fuel vehicles, the discounts for Mercedes-Benz C-class and E-class models are about 60,000-70,000 yuan; BMW 3-series and 5-series are about 10 points; Audi A4, A6, Q5 and other models are also discounted. Around 60,000-70,000 yuan.
The discounts for electric vehicles of the above-mentioned brands are generally greater than those for fuel vehicles.
While first-tier brands launched price reduction activities, second-tier luxury brands have joined the price war.
The sales staff of Cadillac, Volvo and other brands told Zhongxin Finance that there are generally discounts for new cars at present, and the discount rate is similar to that of first-line luxury brands, and specific arrangements need to be made according to the inventory situation.
In addition, many car dealers generally said that
the recent discounts for new cars have exceeded those at the end of last year, and the launch of this year's preferential policies is also earlier than in previous years.
A salesperson told Zhongxin Finance, "We are in a hurry to sell and we have to complete the task. The market is a bit weak now, and the progress of the sales task has not kept up. The weaker the market, the cheaper we can sell here."
Data map: People visit the car exhibition area.
Photo by China News Agency reporter Luo Yunfei
How long will the "melee" of car prices cut ?
Zhongxin Finance noticed that not only consumers in Hubei can enjoy new car subsidies recently.
Starting from March 1, China FAW has launched the "Flag Benefit Jilin - 100 million yuan time-limited subsidy for the people" campaign for consumers in Jilin Province.
The subsidy covers FAW-Hongqi, FAW-Jiefang, FAW-Bestune, FAW-Volkswagen, FAW-Toyota and other passenger cars and light trucks.
The total subsidy amounted to 150 million yuan, and the maximum amount of bicycle subsidies could reach 37,000 yuan.
In the view of Cui Dongshu, secretary-general of the Federation of Passengers and Passengers, the unprecedented preferential car purchase subsidy policy of enterprises and the government demonstrates the policy determination of major auto provinces to stabilize and promote auto consumption.
The above-mentioned subsidy policies are exemplary, and other provinces are likely to follow suit.
"In 2023, the automobile industry will be in an important period of transformation and development. The operation of the automobile industry will show more complex characteristics. Local governments will vigorously carry out measures to promote consumption, which will form the characteristics of diversified policy support for promoting consumption in various regions."
At the same time, he pointed out that in this promotion, some companies are for the replacement of National VI emission standard models and clearing inventory. Since the inventory of old cars is limited after all, it is only a temporary promotion for March, which is similar to "Double Eleven" promotion.
As for Mercedes-Benz, BMW, Cadillac and other brands, the sales staff of several car dealers told Zhongxin Finance that the best-selling models currently sold meet the latest "National Six B" emission standards, and there is no so-called "replacement" of emissions. question.
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