Chinanews.com, Foshan, March 3rd (Reporter Cheng Jingwei) The first China International (Foshan) Prefabricated Vegetable Industry Conference and the 12th Guangdong Modern Agriculture Expo officially opened on the 3rd in Shunde, Foshan, Guangdong.
As a supporting event of the conference, the brand night event of "Chinese Served Cuisine Global Fragrance" was first held on the evening of March 2.
The conference attracted more than 800 prefabricated vegetable industry chain enterprises to participate in the exhibition, and it is expected that nearly a thousand prefabricated vegetable buyers will come to the scene to "see the exhibition and choose vegetables".
In order to show the development achievements of Guangdong's prefabricated vegetable industry more intuitively, this brand night event linked 21 prefecture-level cities in Guangdong Province, celebrity guests, agricultural experts, and high-quality agricultural product brand operators in the Bay Area, export demonstration bases, buyers, prefabricated vegetables, etc. A leading vegetable company, helping Cantonese-style prefabricated dishes go to the whole country and even the world.
Actors Zhang Han (2nd from left) and Chen Rui (2nd from right) appeared at the event.
Photo courtesy of the Organizing Committee of the First China International (Foshan) Prepared Vegetable Industry Conference
At the brand night event, professional actors used art shows combined with agricultural product commentary to introduce Cantonese-brand agricultural products from 21 prefecture-level cities in Guangdong Province to the audience. echo each other.
Guangdong agricultural expert "12221 Ten Golden Flowers" also appeared on stage to help promote high-quality ingredients, which attracted the attention of the audience.
This event awarded a plaque for the Guangdong Provincial Agricultural Products Export Demonstration Base; at the same time, the launching ceremony of the China International Agricultural Products Brand Construction and Operation (Guangdong) Invitational Competition was held to collect and select a batch of outstanding brand achievements from the whole society.
This event not only invites 21 prefecture-level city prefabricated cuisine recommenders in Guangdong Province to "CALL" Cantonese-style prefabricated dishes, but also invites well-known actors Zhang Han and Chen Rui to lead the audience to immerse themselves in experiencing Cantonese cuisine in the "Prefabricated Vegetables Time Tunnel". Cantonese classics in three meals a day.
In addition, the anchor carried out live broadcasts, and prepared dishes such as abalone fish maw chicken, traditional sweet and sour pork, and trendy braised lion's head goose were very popular.
Photo provided by the Organizing Committee of the First China International (Foshan) Prepared Vegetables Industry Conference at the event site of the brand night
In 2023, the No. 1 Central Document first mentioned "cultivating and developing the prepared vegetable industry", and the prepared vegetable industry ushered in new opportunities for development.
According to the forecast of iiMedia Consulting, the scale of China's prefabricated vegetable market is expected to reach 419.6 billion yuan in 2022, and it is estimated that it will exceed 900 billion yuan in 2025.
In recent years, Guangdong has given full play to its characteristic agricultural advantages and Cantonese cuisine brand advantages to vigorously develop the prepared vegetable industry.
Guangdong promotes the construction of the "12221" market system for agricultural products, seizes the opportunity of RCEP ("Regional Comprehensive Economic Partnership Agreement"), and promotes Cantonese-style prepared dishes to a broader market.
Leveraging big changes with small incisions, Cantonese-style prepared dishes have become a new starting point for the integration and development of the three industries in rural Guangdong.
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