China News Service, Nanjing, March 2 (Reporter Yang Yanci and Sun Quan) China's tourism market is recovering rapidly.
With the two sessions approaching, how to accelerate the recovery of the tourism industry and where is the confidence for the long-term development of the industry?
Wu Guoping, deputy to the National People's Congress and chairman of Wuxi Nianhuawan Cultural Investment Development Co., Ltd., was interviewed by a reporter from China News Agency a few days ago.
Wu Guoping observed that since the Spring Festival in 2023, the passenger flow of major scenic spots in China has recovered: "Internet celebrity" towns and national tide check-in points are surging, high-quality homestays are hard to find, and various delicacies are out of stock... "Generation Z "The rise of consumer groups has brought new opportunities for the tourism industry.
However, he believes that for the "net celebrity" scenic spot to grow "red", it still needs to "create something out of nothing" and "finely crafted".
Statistics show that during the Golden Week of the Spring Festival in 2023, the number of domestic tourist trips in China will recover to 88.6% of the same period in 2019, and domestic tourism revenue will recover to 73.1% of the same period in 2019.
The number of tourists has increased sharply, but consumption has not increased correspondingly, indicating that there are still many places where the tourism industry can be intensively cultivated. The development of scenic spots from "net celebrity" places to long-term "red" tourist destinations is not just "one step away" .
Wu Guoping observed that with the rise of the "Generation Z" consumer group, the trend of national fashion consumption has become popular.
"If you want to accurately grasp the customer group, you must use the thinking of micro-carving to find a new entry point."
As far as the tourism industry is concerned, the era of "people mountain and sea to eat dividends, and travel around mountains and rivers to collect tickets" has passed.
The younger generation pays more attention to and pursues the sense of experience in travel.
"'Fun' is the primary productive force, and the cultural tourism industry has entered the era of creative research and development. If 'irreplaceable tourism' is done well, every scenic spot is a chicken that can lay eggs, a cow that can produce milk, and a mine that can pan for gold. "Wu Guoping said.
In his view, without creative research and development, first-class resources can only produce second-rate products.
But through the blessing of creative research and development, "creating something out of nothing" can also create first-class products.
Only care, warmth, and humanity can trigger the resonance of consumers.
The footsteps of spring are approaching, and the peak season for enjoying flowers and spring is coming.
Wu Guoping said: "What is the key to 'Internet celebrity' going to grow 'red'? Iterative innovation of products and continuous creation of scenes. It is necessary to strengthen research and development, and constantly innovate the scenes of 'out of the circle' and immersive experience." ( over)