Chinanews.com, Beijing, March 3rd, title: Huang Haiwen, deputy to the National People's Congress: It is recommended to build a new international professional coffee market in Hainan
Reporter Fu Yuqun
"Hainan Wanning Xinglong Coffee has a profound cultural background. Wanning can take advantage of its location and free trade port policy to build it into the main channel for China's coffee trade import and export." The logistics director of the administrative and logistics department of Industrial Development Co., Ltd., as a descendant of returned overseas Chinese in Indonesia, she has a special emotional memory of Xinglong Coffee.
"Many returned overseas Chinese in Xinglong developed the habit of drinking coffee when they were abroad." Huang Haiwen said that in the 1950s, returned overseas Chinese from 21 countries and regions came to Xinglong Overseas Chinese Farm. They not only brought back coffee seeds and planted Technology has also brought back the tradition of drinking coffee, making and brewing techniques to Xinglong, and gradually developed the famous Xinglong coffee.
Even today, she is deeply affected and drinks a cup of Xinglong coffee every day.
"The content of chlorogenic acid in Xinglong coffee is second only to Jamaica's Blue Mountain coffee." Huang Haiwen said that Xinglong coffee has a mellow taste, which can be described as fragrant but not bitter, strong but not strong. Its uniqueness lies in the special processing technology.
Butter and sugar are added to the roasting process of coffee beans. Even if sugar and milk are not added when drinking, the brewed coffee will still fill the room with fragrance. It is called "Xinglong Overseas Chinese Traditional Flavored Coffee".
In recent years, many companies have been deeply involved in Mannings and have continuously developed new models for coffee development.
The Chia Tai Wanning Xinglong Coffee City Project, jointly built by the Thai Zhengda Group and the Wanning Municipal Government, is a three-industry integration project integrating "coffee planting, coffee processing and brand marketing, and the construction of a coffee industry city".
Among them, Xinglong Coffee·Chia Tai Industrial Park is an important part, which is a modern industrial park integrating coffee processing and industrial tourism.
At present, Xinglong Coffee·Chia Tai Industrial Park has been modernized, upgraded and put into production. The brand-new coffee culture and lifestyle has attracted many coffee lovers to visit and check in.
The picture shows Huang Haiwen introducing the newly introduced coffee production line of Chia Tai (Hainan) Xinglong Coffee Industry Development Co., Ltd.
Photo by Fu Yuqun
According to Huang Haiwen, the predecessor of Xinglong Coffee·Chia Tai Industrial Park was the first coffee factory in New China—Xinglong Overseas Chinese Farm Coffee Factory.
Huang Haiwen, who has worked in the former Xinglong Overseas Chinese Farm Coffee Factory for more than 30 years, has worked as a product analyst, workshop director, and deputy factory director.
Now, she has a new position in Xinglong Coffee·Chia Tai Industrial Park, witnessing the development of Xinglong Coffee.
"Over the years, although the Xinglong coffee brand has a high reputation, the development of the Xinglong coffee industry is facing multiple challenges due to the disadvantages of coffee planting area and other reasons." The production line can process 3,000 tons of coffee beans per year, but Wanning, which has a coffee planting area of 5,655 mu, is far from meeting the production needs of the company's production line. Therefore, it has to import coffee beans from South America, Africa and other places, which increases the cost.
Huang Haiwen said that the development of coffee trade is Hainan's need to make up for the shortage of local raw material production. Taking advantage of the tax-free policy of Hainan Free Trade Port to develop coffee import and export and processing trade, develop more flavorful products, and develop derivatives, it is necessary to strengthen Xinglong Coffee. The only way for the industry.
She suggested that a new international professional coffee market should be built in Wanning City, and that the deep processing of imported coffee raw materials should be managed with a positive list of encouraged industries, so that more processing enterprises can enjoy preferential tax policies.
"Xinglong Coffee is the first batch of 100 Chinese geographical protection indication products protected by the European Union." Huang Haiwen said that according to relevant industry reports, by 2025, China's coffee consumption market will reach a scale of one trillion yuan.
It is understood that Wanning City has established a complete coffee industry system from technology to production. Wanning City also focuses on building coffee as one of the eight major industrial chains in the city, and has introduced relevant supporting policies to promote the centralized and professional development of enterprises. , and strive to lay a solid foundation for the construction of a new international professional coffee market in Hainan.
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