The director of the Bureau of Culture and Tourism frequently changes clothes to "get out of the circle" How does the culture and tourism become "long red" to attract attention

　　China News Agency, Zhengzhou, February 26th: The head of the Bureau of Culture and Tourism frequently changed his costume to "get out of the circle". How does the culture and tourism "grow red" attract attention

　　China News Agency reporter Han Zhangyun

　　Wearing a gold crown and a red dress, Liu Jiehua, director of the Culture, Radio, Television, Sports and Tourism Bureau of Anyang City, Henan Province, pretended to be the wife of Shang Wang Wuding more than 3,000 years ago and a female general of the Shang Dynasty.

For a period of time, directors of cultural tourism in many places have endorsed local cultural tourism by shooting short videos in disguise, which has attracted attention.

　　At present, China's tourism industry has entered a recovery period, and people's enthusiasm for traveling is high. Various places have increased the promotion of cultural tourism. The directors of cultural tourism have taken the lead in "rolling up" and innovative promotion methods are frequently "out of the circle" to attract tourists.

　　Liu Hong from Ganzi Tibetan Autonomous Prefecture in Sichuan turned into a knight-errant fan with more than 2 million fans, Xie Wei from Suizhou in Hubei "seriously out of the circle" with ancient costumes, and Du Bo from Tahe County in Heilongjiang shot videos in a long skirt in a birch forest at -20°C ...behind them are beautiful mountains, rivers, lakes, forests, seas and snowfields, and niche scenic spots that were not known to the outside world for a while have come into the public eye.

　　More and more netizens called out their directors to play from the air. In addition to Liu Jiehua who played the role of a woman holding a copper ax and commanding the "thousands of troops", the directors of cultural tourism in many places in Henan also took action: Wen Ke, the head of cultural tourism in Xin'an County, Luoyang, performed the piano Chess, calligraphy and painting, martial arts and sword dancing, Zhai Lihong, director of the Song County Culture, Radio, Television and Tourism Bureau, became popular on the Internet with her "Guotai Minan face"...

　　The bureau chiefs of culture and tourism have achieved a lot of results. Some netizens said that it is good to not know where to travel for a while, but they have also been questioned, thinking that they are too personal.

　　In fact, for directors of cultural tourism, it is really difficult to shoot videos in cross-dressing.

In a phone interview with a reporter from China News Agency, Liu Jiehua admitted that it was difficult and stressful to play Fu Hao, and she was afraid that it would not conform to the image of Fu Hao in the minds of netizens.

She believes that everyone in Anyang is a tourism promotion ambassador, and as a cultural tourism worker, they should shoulder the responsibility and obligation of publicity.

She looks forward to attracting tourists to come to Anyang and live in Anyang through more effective promotion, so as to drive the economic development of Anyang.

　　Both Liu Hong and Xie Wei responded to their popularity on personal social media: "If I can promote my hometown Ganzi, Sichuan, I am willing to be an 'Internet celebrity'." "As long as I can promote Suizhou, I am willing to do it myself."

　　Yang Bo, deputy director of the Institute of Literature of the Henan Academy of Social Sciences, who has long been observing and researching the field of culture and tourism, told reporters that the focus of work in various places in 2023 is to fight for the economy. It just shows that there is a lot to do in promoting the cultural tourism industry to become a pillar industry of the national economy." She believes that it is entirely possible for the directors of cultural tourism in various places to "practice their internal skills and gain a firm foothold", and it is entirely possible to "volume" new supply momentum and bring local tourism industry. Develop new prospects, and then create long-term popularity from temporary popularity.

　　A senior tourism research scholar in Henan pointed out in an interview with reporters that the "endorsement" of the director of cultural tourism can bring traffic and prosperity for a while. Experience, so that thousands of tourists to endorse.

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