China News Service, February 24th (Reporter Zuo Yukun) It is time for Vientiane to be updated again.

  In Shanghai, the largest economic center city in my country, the street magnolia is ready to go, and the bright Pujiang River is changing with each passing day.

New and old friends from foreign countries, full of spring-like hope and longing, join the rhythm of high-frequency interaction with China's economy.

  Recently, under the guidance of the Internet Communication Bureau of the Central Cyberspace Administration of China, the "New Era, New Opportunities - Multinational Enterprises in China" online theme promotion media group visited many multinational enterprises and met many "Chinese elements".

Aerial night view of Lujiazui in Pudong, Shanghai.

(UAV photo) Photo by China News Agency reporter Zhang Hengwei

"Customized in China", selling well all over the world

  Fragrance, light and shadow, haute couture, flower art... In Shanghai, the world's first exhibition of Armani's haute couture private fragrance "Floating in Time and Space" is being staged.

This is L'Oréal Group's first brand exhibition in China, and it is also the first high-energy new product debut event in Shanghai in 2023.

  In this world premiere exhibition, the perfumes "Suzhou Peony", "Yulong Tea Fragrance" and "Yihe Qingtan" are the brand's understanding of China, inspired by the peony in Suzhou gardens, the tea garden in Jade Dragon Snow Mountain and the black tea and green tea in the Summer Palace.

From "one face to one person" to "one face to one person", L'Oréal, which has its headquarters in North Asia in Shanghai, injects new impetus into Shanghai, which is making every effort to build a place for the launch of new products in the world.

  "We look forward to colliding with Shanghai to create more sparks of innovation." said Fabril, President of L'Oreal North Asia and CEO of China. L'Oreal has settled a number of high-level first stores in Shanghai, and has made its debut at the CIIE for five consecutive years. Launched 16 new international brands and a variety of personalized beauty technology.

  "The most important thing is not to look at what foreign-funded enterprises say, but to look at what they do, especially where they invest their money." Just as Luo Siyi, former director of the London Economic and Business Policy Agency, commented on China's attraction of foreign investment As Lishi said, multinational companies have cast a vote of confidence in China with real money.

  "We pay great attention to listening to the needs of Chinese consumers, which is different from consumers in other countries and regions. Our R&D team in China needs to conduct research and make more precise adjustments to the configuration details of the vehicle according to the preferences of Chinese customers. "Porsche China President and CEO Kosman said.

  "China is leading an important development trend and has an impact on the global economy." For example, Porsche discovered during the research and development process that the Chinese market needed executive extended models, which no one believed at the time.

But then Panamera became popular all over the world, and this model developed according to the preferences of Chinese consumers has achieved global success.

  In such a virtuous circle, according to the latest survey results of the China Council for the Promotion of International Trade, 98.2% of the interviewed foreign-funded enterprises and foreign business associations have confidence in the prospects for China's economic development this year.

A racing car model displayed at the Porsche China headquarters.

Photo by China News Agency reporter Zhou Sunyu

"Shanghai R & D", going to the world

  "Johnson & Johnson has been in China for nearly 40 years, and is a witness, participant, and beneficiary of China's great journey of reform and opening up." Song Weiqun, senior vice president of Johnson & Johnson and chairman of China, said that thanks to the government's emphasis on innovative products, Johnson & Johnson's many The latest ophthalmic products and future surgical robots will be launched quickly through the 'New National Nine Articles' policy and local real-world data research.

  Today, China is not only one of the fastest-growing markets for Johnson & Johnson's global business, but also a strategic market for the company's innovation.

Every department of Johnson & Johnson China has end-to-end R&D capabilities. China is also the only market outside the United States where Johnson & Johnson has established R&D centers or R&D departments in all major businesses.

  How much can a toothpaste protect teeth?

At the Unilever Shanghai R&D Center, the staff introduced a REGENERATE toothpaste that can repair tooth enamel.

Its core technology is the innovative achievement of Unilever's Shanghai R&D team after 10 years of painstaking research. Once it was launched, it was widely recognized and realized Chinese innovation to the world.

  "The global R&D center established in Shanghai serves the whole world." Shen Jun, vice president of Unilever's R&D center, introduced that the R&D center undertakes three functions: basic research, applied research and product research. R & D, China's production" products are on the market.

  Also based on the emphasis on innovation and R&D in China, Medtronic, a leader in the medical technology industry, has established two innovation centers in China, located in Shanghai and Chengdu, with an average annual training of about 15,000 medical professionals.

  On a production line of Medtronic, workers are processing a liver cancer ablation needle, which is also the first product developed in China, designed in China, manufactured in China and sold in China and globally.

Currently, the Shanghai factory has 13 processing lines for different types of products, supplying Medtronic's global market including China.

  "In the future, the Chinese market will not only be an important production base, but also one of the most important sources of innovation." said Gu Yushao, Senior Vice President of Medtronic and President of Greater China.

The two Medtronic Innovation Centers in Shanghai and Chengdu can train approximately 15,000 medical professionals each year.

Photo by China News Agency reporter Zhou Sunyu

The Chinese market, the cornerstone of growth

  "The Chinese market is the cornerstone of AT&S's growth. We have achieved strong development in the past three years. In fact, the entire integrated circuit and microelectronics industry has developed very rapidly in China, and we have also contributed to many investments." AT&S Pan Zhengqiang, chairman of the board of directors in China, said bluntly that he is currently very confident in the medium-term outlook.

  The largest Austrian investment company in China has laid out the concept of smart factories in Shanghai since the beginning of its establishment in China.

In terms of intelligent manufacturing, it will not only be limited to simple and repetitive tasks, but will be completed by robotic arms. Instead, the concept of intelligent manufacturing will be extended to the overall management of the factory to realize intelligent production processes, intelligent supply chain processes, and intelligent data management.

  Chinese culture, Jiangnan elements, Shanghai characteristics... The localization highlights of Shanghai Legoland are clearly visible in the model. This most anticipated international IP-themed resort in the Yangtze River Delta region in recent years is under construction.

Through streamlining administration, delegating power, optimizing services, and creating a first-class business environment, "Shanghai Legoland Speed" has been created.

  "China is now the second largest theme park market in the world, and this growth rate will continue." Chen Jie, general manager of Shanghai Legoland Co., Ltd., said that Chinese consumers are full of enthusiasm for theme parks, and operators are also making great efforts. Invest and plan to build new attractions.

  New friends become old friends, and "first-time customers" become "repeat customers".

According to the news from the Ministry of Commerce on the 23rd, the headquarters of dozens of multinational companies are currently in contact with the Ministry of Commerce to make relevant arrangements for their recent business visits to China.

This fully demonstrates the positive willingness of foreign-funded enterprises to deploy in the Chinese market, reflects the confidence of foreign-funded enterprises in China's development prospects, and once again demonstrates China's strong confidence in foreign investment.

(over)

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