Compared with the "Gold, Three, Silver and Four" nodes in previous years, the heating up time of the leasing market in many key cities, including Beijing, was significantly earlier this year.
According to feedback from several parent rental apartment agencies, after the Spring Festival, with the increase of migrant workers returning to cities in various rental markets and the concentrated release of rental exchange demand, the number of rentals and rental rates have increased significantly, and the rental market has maintained a high degree of activity.
What deserves attention is, what changes have occurred in the rental market after the festival?
Has it ushered in a real "Xiaoyangchun"?
Gradually stepping out of the off-season, the activity of the leasing market has picked up significantly
"The leasing market is really hot now. Our store is close to several hospitals, and there is still a lot of leasing demand, especially for short-term leases. For example, there are quite a lot of tenants for two to three months or half a year. A broker in charge of the leasing business in the store , From the beginning of the month to the present, I have taken 70 to 80 renting customers." Said Chen Guixun, the regional manager of Beijing Zhongyuan Wukesong District.
This is not an isolated case.
In fact, with the return of migrants after the Spring Festival and the increase in demand for new rentals and rent exchanges brought about by the peak job hunting season, the rental market in Beijing has heated up significantly since February. promote.
Take Youchao International Apartment Community Headquarters Base Store located in Fengtai District, Beijing as an example. As one of the first batch of affordable rental housing projects in Beijing, most of the customers are new citizens and young people. The main customers come from the surrounding areas of the project. For industrial parks, office buildings, etc., since the end of the Spring Festival in 2023, the number of new visitors to the project has increased significantly compared with before, and the occupancy rate has rapidly climbed to a higher level, especially during weekends, with more than 20 groups of daily visitors.
Since the beginning of February, the occupancy rate of Beijing Port Apartment has also rebounded significantly, an increase of about 4 percentage points compared with the previous year. The main customer group is mainly young urban white-collar workers.
Judging from the transaction situation after the Spring Festival holiday, the activity of Beijing's housing rental market has also picked up significantly.
According to the data from the I Love My Home Research Institute, three weeks after the Spring Festival holiday (January 28-February 17, 2023), the volume of housing rental transactions in the Beijing area of I Love My Home is compared with the three weeks before the festival (December 31, 2022-2023 January 20, 2020) increased by more than 90%, and the higher month-on-month increase has a lot to do with returning home early during the Spring Festival and shortening the transaction cycle, and the rental market is picking up faster.
According to the analysis of the I Love My Home Research Institute, the current economic recovery in my country is obvious, and the Beijing real estate market has shown signs of recovery, especially in the housing rental market. There will be significant growth and is expected to exceed the level of the same period last year.
From the perspective of the rent level before and after the Spring Festival, the rent per square meter of the entire rented house in the Beijing area of My Love My Home in the three weeks after the Spring Festival holiday has increased compared with the three weeks before the holiday and compared with the three weeks after the holiday last year.
With the increase in transaction volume, the month-on-month rent increase remained within a reasonable range, and the rent level was basically the same as that of the same period last year.
Market-oriented apartment occupancy rates rebound, but "not back to the best state"
From the perspective of the national market, with the economic recovery after the epidemic, a large number of service-oriented enterprises have launched recruitment plans.
The relevant person in charge of Anxin Group said that Anxin's customer acquisition is aimed at corporate customers and serves grassroots strugglers in cities. After the Spring Festival, the occupancy rate of enterprises has increased significantly. In February, the leasing market in first-tier cities and some key second-tier cities took the lead in gradually recovering. "After the Spring Festival, the overall occupancy rate of Anxin Group is 90%, and the conversion rate of corporate customers is 70%. Some stores are in short supply or even 'hard to find a bed'."
At the same time, a reporter from the Beijing News learned from Longfor Guanyu that, on the whole, the occupancy rate of some Longfor Guanyu stores in Beijing, Shanghai and other popular second-tier cities has increased significantly after the year, such as Longfor Guanyu Shanghai Minhang Tianjie Store and Longfor The Guanyu Beijing Life Science Park store is basically fully rented after the year, and it is hard to find a room, and the customer conversion rate has also increased significantly.
However, some long-term rental apartment agencies said that the rental market is still in a relatively slow release process.
Gao Si, vice president of Ukeya, said in an interview with a reporter from the Beijing News that the current national rental market has recovered, but the market demand has not experienced explosive growth as in the past.
"The occupancy rate has been increasing after the festival, but not as sharply as before, and the conversion rate has remained unchanged at the usual level. The rent has not fluctuated much. There was a slight increase before the end of February, and it began to pull back after the end of February." Gauss said, only from the comparison of traffic , This stage must be the best in the whole year, but it is not ideal compared with the past. The overall market has not seen the expected big recovery, and it is still in a "relatively slow release" process.
Lehu said that in terms of long-term rental apartments for white-collar workers, the leasing situation of Lehu stores in Shanghai is better than that in Beijing. Although there are relatively few Lehu stores in Chengdu, Wuhan, and Zhengzhou, they have obvious peak season characteristics. "Overall, the occupancy rate has rebounded. Steady, but not back to the best form yet."
Industry: "Xiaoyangchun" has arrived in the leasing market of key cities
So, on the whole, is the leasing market in key cities such as Beijing and Shanghai ushering in a real "Xiaoyangchun"?
In this regard, the relevant person in charge of Anxin Group said that the rental market in various places has indeed ushered in a "little spring". It is traditionally high season for the rental market.
In addition, after the optimization of the epidemic prevention and control policy, the mobility of the population has also increased, which will also increase the demand for rental housing.
The data of the overall market also verified this view.
According to research data from the Mofang Research Institute, with the return of companies to work after the Spring Festival and the impact of holiday tourism, the demand for rent exchange in Beijing and Shanghai is strong. Since February, the overall demand in the rental market has risen compared with the two weeks before the Spring Festival. 167%.
The daily listing and transaction volume of personal housing in Beijing and Shanghai have increased significantly, and the leasing market in some key cities such as Beijing and Shanghai is currently in the "spring leasing period".
In terms of entrustment by property owners, according to data released by the Ziroom Research Institute, the week after the Spring Festival compared with the week before the Spring Festival, the consultation volume of long-term rental property owners in Beijing, Shanghai, Shenzhen, Hangzhou, Nanjing, Chengdu, Wuhan, Guangzhou, Tianjin, and Suzhou increased month-on-month. More than 4 times, the number of owner commissions increased by 2.5 times from the previous month.
Specific to different cities, Hangzhou, Shenzhen, Wuhan, Nanjing and other places have seen a significant increase in the number of homeowners entrusted, all exceeding three times; Beijing and Shanghai, the two key housing rental benchmark markets, have also increased by about two times.
According to data from the Shell Research Institute, after the Spring Festival, the leasing transaction volume of 24 key cities across the country showed a significant increase. The average weekly transaction volume of the 24 cities in the three weeks after the Spring Festival has increased by nearly 4 times compared with the transaction volume during the Spring Festival holiday, which is similar to last year's market heat. Flat.
"After the Spring Festival, with the increase of migrant workers returning to cities in the rental market in various places and the concentrated release of rent exchange demand, the rental market has rapidly heated up, and the number of new belts has increased, and the rental market in 24 cities has maintained a high degree of activity." Shell Research Institute Senior Analyst Huang Hui pointed out that the leasing market in major cities across the country is expected to remain active in March, and the "Xiaoyangchun" may continue until mid-April, and the overall market shows a trend of increasing volume and stabilizing prices.
As for the rent level that tenants are more concerned about, according to the data of the Shell Research Institute, the peak season of the leasing market is coming after the Spring Festival.
In terms of cities, except for Hefei, Fuzhou, Chongqing, and Nanning, the rent index of the four cities dropped slightly from the previous month, and the rent index of the remaining 20 cities rose slightly or remained basically the same.
However, in terms of year-on-year comparisons, except for Beijing, Shijiazhuang, and Qingdao, the remaining 21 cities all fell year-on-year. Although the Spring Festival drove the rent to rise, the rent level was still lower than the same period last year.
Based on this, Huang Hui pointed out that it is expected that the rent level in March will remain stable and increase, and the increase will remain at a low level.