Chinanews.com, Shanghai, February 22 (Reporter Zuo Yukun) "I just came back from Germany last Thursday. When the plane landed, I saw the very beautiful scenery and pleasant weather in Shanghai. I think it feels really good to go home. "

　　Recently, under the guidance of the Internet Communication Bureau of the Central Cyberspace Administration of China, the online theme promotion media group of "New Era, New Opportunities - Multinational Enterprises in China" sponsored by the Shanghai Municipal Cyberspace Administration and China News Network entered the Porsche China headquarters. The president of Porsche China and CEO Ke Shimai said bluntly, "We are very proud to be in Shanghai."

China has been the largest single market for Porsche for eight consecutive years

　　Since the first Porsche Center was established in mainland China in 2001, Porsche has entered the Chinese market for more than 20 years.

By 2022, China has been the largest single market for Porsche in the world for eight consecutive years, and Porsche China is also entering the fast lane of electrification.

　　"Porsche China was only a relatively small sales branch at the beginning of its establishment." Ke Shimei expressed his gratitude to the good business environment and strong support created by government departments at all levels.

Against the background of China's rapid economic and social development, Porsche has grown vigorously in China over the past 20 years, established a regional headquarters in Shanghai, and continued to expand its business territory.

Kosman, President and CEO of Porsche China, was interviewed.

Photo by China News Agency reporter Zhou Sunyu

　　Porsche China is headquartered in Pudong, Shanghai.

Ke Shimai mentioned that Pudong has developed very rapidly in recent years, and we have received strong support from the Pudong District Government.

There is also Jiading District, where Porsche also has close cooperation with the Jiading District Government.

　　"Shanghai is an important port for automobile logistics, and we are very proud to be in Shanghai for the exploration of various cutting-edge innovations, including autonomous driving." He said that thanks to the team's all-out efforts and the support of the Shanghai government, Last year, Porsche's performance in China was still better than the market average.

　　Kosman worked in Porsche China from 2012 to 2016, and returned to China last year, almost a year ago.

In his view, the city of Shanghai and Porsche China have undergone tremendous changes.

　　"I came back to Shanghai after 6 years, and I found that the city has become better. It is more livable for foreigners, it is easy to communicate in English, various APPs are very convenient, and infrastructure, food safety and air quality are well established. improved." Ke Shimai mentioned that when he arrived in Shanghai from Germany last week, he deeply felt "it feels so good to go home".

China is not only a sales market, but also an innovation engine

　　2023 marks the 75th anniversary of the Porsche brand.

Kosman said that the 75 years of Porsche represents the pioneering spirit, passion and dream, which is also the consistent belief of Porsche.

　　Since entering the Chinese market, Porsche has also grown together with China's auto industry, and has a deep understanding of the unswerving transformation and development process of China's auto industry towards "electrification, intelligence and sharing".

A racing car model displayed at Porsche China headquarters.

Photo by China News Agency reporter Zhou Sunyu

　　Not far from the Porsche China headquarters, Porsche has successively established Porsche Engineering Company, Porsche Digital Technology Company, and R&D branches.

Taking Jiading District, where the engineering company is located, as an example, Ke Shimai mentioned that it is a base for automobile R&D and innovation, and it can maintain close ties with Tongji University.

　　"For Porsche, China is far more than just a sales market, but also an innovation engine, which is leading important development trends and has an impact on the global economy." For example, Porsche found that the Chinese market needs administrative management during the research and development process. An extended model, which no one believed at the time.

But then Panamera became popular all over the world. This model developed according to the preferences of Chinese consumers has achieved global success, and China's innovations continue to benefit the world.

　　"We pay great attention to listening to the needs of Chinese consumers, and make more precise adjustments to the preferences of Chinese customers in terms of vehicle configuration details. At the same time, our engineering company not only serves Porsche, but also Chinese companies and customers, providing engineering Service and management consulting, integrating into China's local environment, this is also the direction of our efforts." Ke Shimai said.

　　"Thank you for the great efforts made by the Chinese government in promoting the development of the industry. These efforts will provide the industry with rare opportunities to make China a new automobile power." Kosman said that Porsche China will continue to strengthen Sino-German cooperation and jointly create A better future.

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