Margaux Fodéré, edited by Romain Rouillard 06:16, February 18, 2023
The San Marina shoe brand, placed in receivership, will close all of its shops this Saturday.
What directly threaten the employment of several hundred employees.
A new descent into business which is added to an already long list for French ready-to-wear.
If you want to get a last pair, you'll have to act quickly.
Like Camaïeu, Kookaï or André, the San Marina shoe brand will close all of its stores this Saturday evening following the placement of the brand in receivership.
A descent into hell that can be explained in several ways.
First of all, the brand never really recovered from its financial difficulties linked to the various confinements.
>>
READ ALSO
- Kookaï, Camaïeu, Pimkie… Why is French ready-to-wear collapsing?
Moreover, like many French brands that have suffered the same fate, San Marina has had a string of blunders in recent years, as Nacima Ourahamoune, professor at Kedge Business school, reminds us.
"We are neither entry-level nor high-end. We are neither eco-responsible nor inexpensive fast fashion. We are very into 'neither, nor, nor' and therefore we have a lack of taken to dig its furrow and exist in a strong way and today it takes a very assertive, very strong presence, to maintain the link with the consumer".
"We do not get used to the disappearance of a sign"
The stores of the sign therefore live their last hours this Saturday.
A regret for Yohann Petiot, managing director of the Alliance du Commerce.
"There are more than 160 shops and more than 600 employees who unfortunately risk losing their jobs. We do not get used to the disappearance of a sign even if, in recent months, it risks becoming a very sad habit for our sector".
And according to the Alliance du Commerce, the buyers are not jostling at the gate.
San Marina's final fate will be set on Monday.