Chinanews.com, Beijing, February 15th (Liu Lin) When the economy is recovering rapidly, what is the direction of Beijing's office leasing market?
How can related industries form effective linkages, and how can urban renewal allow industrial value to promote urban development?
On February 15th, Entrepreneurship Commune, a space operation and industrial service asset management operator under Shougang Fund, invited many high-level representatives of the business industry to gather together to hold a meeting of "Cultivating Industrial Ecology and Renewing Urban Vitality" - Industrial and Financial Services Innovation Space Discussion Elite Club, in-depth discussion on the current Beijing market integration of industry and city and related topics of enterprise services.
The technology industry is developing well, and industrial aggregation starts from demand
Speaking of the Beijing market, from the early construction of core business districts such as Wangfujing and CBD to the rise of emerging business districts such as Yizhuang and Shangdi, different regions focus on different types of industries.
Lu Ming, head of office building research at Colliers International China and director of the North China Research Department, said in the interpretation of the report "Market Structural Recovery, Seizing Industrial Opportunities in Uncertain Times" that in 2022, although the factors affecting the epidemic are weakening, the main customer Groups are recovering structurally, but the performance of the office leasing market is becoming divided into two levels, and high-quality office assets are showing stronger market competitiveness.
On the demand side, Internet technology and financial companies are still the main sources of market demand.
"Cultivating Industrial Ecology, Rejuvenating Urban Vitality" - Industry and Finance Service Innovation Space Seminar Elite Club was held in Beijing on the 15th.
Photo by Liu Lin
As market expectations continue to strengthen, corporate willingness to expand continues to improve.
Looking forward to 2023, Lu Ming predicts that in the future, new leasing demand will be concentrated in the two major innovation groups of Northwest and Northeast Beijing, while the source of incremental demand for the Internet technology industry will be more from leading companies in subdivided tracks, as well as those involving chips, Among the hard technology enterprises of integrated circuits and new energy.
Lu Ming pointed out that when core industries such as science and technology are in the adjustment stage and market uncertainties still exist, a certain period of observation is required for both macro policy and business operations.
During this period, the office market dominated by industrial parks must not only focus on internal strength, but also choose the direction of attention for sub-markets with huge potential such as technology, high-end manufacturing, and energy. From space expansion style to development demand, Provide enterprises with a sufficient range of choices and relevant service content that meets their needs.
Improve space service efficiency, based on long-term operation thinking
The innovation of Internet technology companies is inseparable from the improvement of space industry services.
During the event, Bi Mingdong, the founder of Shangban Internet, shared his insights on the renewal of industrial services and technological innovation space from a third-party perspective.
Bi Mingdong believes that from space to operation, from B-end to C-end, from enterprise to industry, it is necessary to continuously improve the value of operator services.
At the same time, the process of building a high-level brand value of an industrial park is a difficult but correct thing, and requires long-term thinking.
He pointed out that in terms of space product creation and park operation, the management team needs to take into account the differentiated needs of different types of enterprises, empower the development of enterprises with heavy services, and drive the sustainable operation of industrial parks with light asset management models. cycle, helping more leading enterprises to develop in depth in their own fields.
Precise positioning, professionalization and customization of industrial services
Landed industrial services are inseparable from the perfect match between products and enterprise needs, and even more inseparable from the blessing of operational capabilities.
Liu Baoting, Chief Operating Officer of Entrepreneurship Commune, Sun Zutian, Head of North China Research Department of CBRE, and Meng Zhixin, General Manager of Beijing Shilian Mingde Business Management Co., Ltd., jointly discussed "Focus on Industrial Innovation Convergence Belt, Where to Look for Future Office Site Selection?" Expressed their views on a topic.
Regarding industrial innovation, Ms. Meng Zhixin said that whether it is the re-aggregation of key industries or urban renewal, the ultimate goal is to give the city new vitality for development, so that only people who are happy can live in peace and attract talents continuously.
Today, market demand in hot industrial belts headed by core business districts and the northern part of Zhongguancun is rapidly recovering.
The industrial ecology of multi-point layout, as well as the upgrading and operation level of the industrial space, can effectively support the long-term development of enterprises of different types of business development.
In terms of site selection market, Sun Zutian said that with the accelerated promotion of new office methods by the epidemic in the past few years, multi-site office forms have been adopted by many companies. The multiple high-quality commercial assets under the Entrepreneurship Commune with richer supporting facilities will inevitably attract the attention of many enterprises.
With the improvement of rail transit and commercial life support in various districts of Beijing, Entrepreneurship Commune, as an operator focusing on urban space renewal and focusing on technology and cultural industry services, has more advantages in its products and office ecological value. With the increase in the diversified demands of the community, the Entrepreneurial Commune will further attract the favor of powerful tenants.
During the dialogue and exchange, Liu Baoting said that the successful operation of the Entrepreneurship Commune is, on the one hand, the formation of a distinctive and diversified industrial positioning, which lays a stable foundation for the subsequent development of office projects; , so that the office buildings and industrial parks not only retain the cultural heritage in the collision of the new and the old, but also integrate the concepts of green, vitality and innovation into them according to local conditions and industrial characteristics, so as to maximize the integration of the industrial environment.
Panoramic presentation of the four major office products, focusing on urban renewal and park operation in Beijing
Shen Hong, chief strategy officer of Entrepreneurship Commune, mentioned in his speech that Entrepreneurship Commune takes space operation and industrial services as its main business channel, focuses on urban renewal and park operation business, and focuses on serving enterprises related to technology and cultural industries.
After ten years of leap-forward development, Entrepreneurship Commune has become a leading provider of full-ecological chain industry operation services in China, with an operating area of nearly one million square meters and more than 18,000 service companies, including technological innovations such as "specialization, specialization and innovation" There are more than 1,600 enterprises.
"Cultivating Industrial Ecology, Rejuvenating Urban Vitality" - Industry and Finance Service Innovation Space Seminar Elite Club was held in Beijing on the 15th.
Photo by Liu Lin
On the road of striving to realize the vision of "domestic leading service provider for the whole ecological chain industry operation", Entrepreneurship Commune has built Beijing Yintai Jixiang Building, Guo Many high-quality office buildings and industrial parks such as Ya Building, Yizhuang Yinhegang Science and Technology Innovation Center, and Wudaokou Zhanchun Garden.
Comfortable office, green ecology, suitable for the growth environment of various types of enterprises, these contents can be deeply felt in various projects under the Entrepreneurship Commune.
When people's office needs continue to iterate, and the development scale of relevant main customer groups continues to adjust, office space and services must create appeal around future customer groups.
Entrepreneurship Commune takes "industrial space operation + industrial service" as its main business, breaks through the traditional model, upgrades and iterates on the original operation model, integrates positioning planning, space transformation, industrial investment promotion, standardized management, brand building, and financial solutions Six major product modules enhance asset value.
Using the full-cycle real estate management and operation service model, Entrepreneurship Commune rejuvenates old assets and industrial park assets, maximizing asset value.
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