[Explanation] On February 14, the first China (Harbin) Ice and Snow Food Festival kicked off.

With the theme of "Appreciating Ice, Enjoying Snow, Tasting Food", this year's food festival will further promote the traditional Chinese food culture and promote the integrated development of catering and cultural tourism related industries.

　　Harbin is the "City of Western Cuisine in China", and its cuisine embodies the characteristics of combining Chinese and Western dishes, as well as Chinese and Western dishes.

Harbin is also the "Ice and Snow Capital of China". Its series of ice and snow delicacies and winter health-preserving meals with local winter characteristics such as iron pot stew, frozen pears, frozen persimmons, and candied haws are well-known in China.

　　[Concurrent] Ice and Snow Food Festival Merchant Fu Linhang

　　This event (I) did not expect so many people, but it was shocking to actually come to the scene, because there were so many people at the scene, and the enthusiasm for participating in the interaction was also very high.

　　[Concurrent] Zheng Shuguo, the fourth generation inheritor of a catering brand

　　Guobaorou is being made non-stop, but it still cannot meet the requirements, because our production capacity is limited, which shows the popularity of Guobaorou.

At present, more than 300 copies have been (sold), and (hope) through this exhibition, Harbin's Chinese and Western food culture can be spread through the pot.

　　[Explanation] It is understood that there are more than 50,000 catering companies in Harbin, with more than 400,000 employees. The income of the catering industry has become an important part of the tertiary industry.

　　[Concurrent] Ice and Snow Food Festival Merchant Fu Zuoli

　　The launch of this event is a very good boost for our company, because the market is gradually recovering after the three-year epidemic, and the company is facing difficulties in market expansion, but the launch of this food festival can help our company open channels and build brands relationship with consumers.

　　[Concurrent] Ice and Snow Food Festival Merchant Li Mingfa

　　It feels very lively and festive, and it feels like it has returned to the past. The economy is prosperous, and Harbin provides a good platform.

　　[Explanation] This event will set the main venue and sub-venues in a large commercial complex, covering a series of activities such as ice and snow food exhibition and sales, ice and snow food cooking competitions, and catering promotions. It will last from February 14 to 28, with distinctive features. There are many bright spots, attracting many tourists.

　　[Concurrent] Cui Qi, Deputy General Manager of Red Square in West City

　　In order to allow more citizens and tourists to experience more taste buds, our Red Square in Xicheng (the main venue of the food festival) also brings together special food and beverages at home and abroad, which can be provided to our citizens to come and taste, and also Contribute our own strength to the ice and snow economy and ice and snow culture of Harbin, including (Hei) Longjiang.

　　[Concurrent] Ms. Wang, a citizen of Harbin

　　I heard from a friend that there is a Harbin Ice and Snow Food Festival today, so I came here today, and I am very happy to see a lot of food, some food that I have never seen before, and I have seen it all.

　　[Concurrent] Harbin citizen Jing Lipeng

　　I brought a few friends from other provinces to our Harbin Ice and Snow Food Festival. After the epidemic, I want to experience the characteristics of this food festival in Harbin, and everyone also wants to change their mood, relax, and taste the food.

　　[Explanation] This food festival not only injects a "stimulant" into the development of Harbin's catering industry, but also enhances the popularity and influence of Harbin's special catering and delicacies, further stimulates market vitality, boosts catering consumption confidence, and accelerates consumption recovery.

　　Wang Ning reports from Harbin, Heilongjiang

Responsible editor: [Liu Pai]