Cross-border e-commerce is booming (big data observation)
The report of the 20th National Congress of the Communist Party of China proposed to speed up the construction of a trade power.
As a new business model and new model, cross-border e-commerce has become a new driving force for the development of my country's foreign trade, a new channel for transformation and upgrading, and a new starting point for high-quality development.
In 2015, my country established the first cross-border e-commerce comprehensive pilot area.
In recent years, the model of my country's cross-border e-commerce comprehensive test area has become more and more mature, and the number of cross-border e-commerce comprehensive test areas has expanded to 165, which has played an important role in the development of cross-border e-commerce.
Not long ago, the State Council approved the establishment of cross-border e-commerce comprehensive pilot zones in 33 cities and regions including Langfang.
This is the seventh batch of cross-border e-commerce comprehensive test areas established in my country. So far, the number of cross-border e-commerce comprehensive test areas in my country has expanded to 165.
Newly set up a batch of cross-border e-commerce comprehensive test areas, and vigorously develop new business forms and models such as cross-border e-commerce, which is conducive to stimulating the vitality of foreign trade entities, improving the efficiency of foreign trade operations, stabilizing the supply chain of the foreign trade industry chain, and realizing the integration of industrial digitalization and trade digitalization .
What new changes are currently facing the development of cross-border e-commerce comprehensive test zones?
How can cross-border e-commerce achieve high-quality development?
The reporter conducted an interview.
New advantages——
Brand goes overseas, press the development fast-forward button
Walking into the Samsung Feather Building located in Yuhang District, Hangzhou City, Zhejiang Province, Zhu Zhiliang, chairman of Zhejiang Samsung Feather Co., Ltd., is browsing the background of the website to understand important data such as user consumption preferences, transaction volume, and product page stay time.
"In the past, orders were 'wait and buy', and we did OEM. Now through cross-border e-commerce, our self-owned brand products can be sold directly to consumers. The feedback data can help us understand the pain points of users in the first place." Zhu Zhiliang, who has been engaged in foreign trade business for more than 30 years, was deeply touched.
By building an independent station overseas, Samsung Down can grasp a large amount of front-end sales data such as style and style, so as to quickly anchor the research and development direction and adjust product production.
Since its launch in May 2022, the independent website of Samsung Down in foreign countries, the sales of bedding products have exceeded 5 million US dollars, and the repurchase rate is about 20%.
"It is not easy for bedding products to achieve such a high repurchase rate, which just shows the recognition of the brand by overseas consumers." Seeing the booming supply and sales of his own products, Zhu Zhiliang is very satisfied.
"Traditional foreign trade is waiting for others to place orders, and companies have no pricing power. Cross-border e-commerce has allowed some of our companies to find opportunities for their brands to go overseas." Wu Changhong, director of the Cross-border E-commerce Comprehensive Test Division of the Hangzhou Municipal Bureau of Commerce, said, The essence of overseas e-commerce is "Internet + cross-border trade + Made in China". The products of the enterprises are excellent, and the pilot zone provides various service guarantees. There will be more and more Chinese brands going abroad.
Established in 2015, the Hangzhou Cross-border E-Commerce Comprehensive Pilot Zone is the first comprehensive e-commerce pilot zone in China.
Since its establishment, the total scale and development level of Hangzhou's e-commerce industry has always been in the leading echelon in the country. A total of 100,000 cross-border e-commerce sellers have been cultivated, 4,371 overseas registered trademarks, and the cross-border e-commerce import and export volume has exceeded 100 billion yuan.
"In the next stage, we will select the best and support the strong, and cultivate the waist enterprises to big sellers." Wu Changhong said that Hangzhou will increase policy support in terms of brand main body cultivation, independent station construction, financial support, and overseas brand base construction. Help Hangzhou cross-border e-commerce enter a new stage of high-quality development.
New market——
China Railway Express opens up the logistics artery
Recently, 50 containers full of daily necessities, etc., took the "Chang'an" China-Europe Express from Xi'an International Port Station, heading west all the way to Europe.
"This time we shipped vacuum cleaners, glass bottles, drying racks, cosmetic bags and other products, and it only took about 12 days for the goods to reach Europe." Li Songxing, general manager of Xi'an Haocheng Supply Chain Management Co., Ltd., told reporters.
"Since 2021, Xi'an has focused on building a national assembly center for cross-border e-commerce on the China-Europe Railway Express "Chang'an", implementing a new model of "clearing customs first, then packing later" for cross-border e-commerce bulk cargo, and improving the time limit for customs clearance by 2-3 days "Wang Sports, member of the Party Working Committee of Xi'an International Port Area and full-time deputy director of the Xi'an Comprehensive Bonded Area Management Committee, introduced that Xi'an International Port Area has put into use 13 overseas warehouses, distributed in Germany, the Netherlands, Poland, the Czech Republic, Russia, Belarus, and Kazakhstan. Stein and other 7 countries provide cross-border merchants with "end-to-end, door-to-door" full-link logistics services.
In 2022, a total of 198 cross-border e-commerce trains will be launched in Xi'an, which is 1.6 times the annual shipment volume in 2021; the cross-border e-commerce transaction volume will be 3.51 billion yuan, a year-on-year increase of 40%.
According to Ma Xuanli, deputy director of the Xi'an International Port Area Management Committee, relying on the channel advantages of the China-Europe Railway Express, Xi'an is actively creating a "cross-border e-commerce + live broadcast" model to open up a new track for overseas live e-commerce.
In 2022, Xi'an will introduce 11 new live broadcast projects, build 50 live broadcast rooms, and introduce 200 live broadcast talents, basically forming a "cross-border e-commerce + live broadcast" integrating cross-border live broadcast, short video production, and anchor training Ecosphere.
On July 24, 2018, the State Council formally approved the establishment of the China (Xi'an) Cross-border E-Commerce Comprehensive Pilot Zone, and Xi'an has successively established 9 innovative demonstration pilot zones, relying on platforms such as aviation, railway ports and comprehensive bonded areas, jointly Promote the agglomeration and growth of Xi'an's cross-border e-commerce industry.
"In 2022, the transaction volume of cross-border e-commerce in Xi'an will be 14.427 billion yuan, a year-on-year increase of 46.4%. The strong growth of cross-border e-commerce has become a new driving force for the development of an export-oriented economy." Zhang Xuanmin, director of the Xi'an Municipal Bureau of Commerce, said.
New measures——
Seize the opportunity and step into the fast lane of development
Walking into the production workshop of Shandong Boli Glass Co., Ltd. located in Zhangdian District, Zibo City, Shandong Province, a heat wave hits the face, and the viscous glass solution like syrup flows out of the furnace. After pressing, welding and other processing procedures, exquisite glass products are produced.
"This export order reached US$1 million, including glass vases, candlesticks, ceramics, candles, etc." Kang Jinheng, sales director of Shandong Boli Glass Co., Ltd., introduced that in 2022, relying on cross-border e-commerce business, the company's performance will be achieved. In order to achieve steady growth, in the first half of the year, it achieved a revenue of more than 190 million yuan and a profit of more than 17 million yuan. It is estimated that the annual export volume will be about 280 million yuan.
In January 2022, Zibo City was approved as a national-level cross-border e-commerce comprehensive pilot zone. In that year, Zibo City completed foreign trade imports and exports of 123.41 billion yuan, and the number of cross-border e-commerce enterprises in Zibo City increased by 67% year-on-year. new momentum.
How can Zibo, which does not rely on the sea or river, achieve a rapid breakthrough in the field of cross-border e-commerce?
Zibo City has formulated a package of policies to increase support in terms of encouraging the development of cross-border e-commerce enterprises, encouraging the construction and introduction of cross-border e-commerce platforms, and supporting the construction of cross-border e-commerce industrial parks to improve the city's development ecology.
"The city established a cross-border e-commerce potential tapping service research team, and screened out 366 enterprises above the designated size that have the willingness to import and export and whose products are highly compatible with foreign trade, as target companies for precise potential tapping." Zibo City Bureau of Commerce Foreign Trade Development Section Responsible Li Jiaxing said that the research team conducts door-to-door research and service work on target companies, helps companies connect with international channels, talents, capital and other resources, and guides companies to carry out cross-border e-commerce business.
As a rookie city developing cross-border e-commerce, Zibo still faces some difficulties.
"For example, as an inland city, Zibo's logistics costs are significantly higher than those of other coastal cities. For example, the cross-border e-commerce industry involves comprehensive knowledge and skills such as payment, logistics, customs clearance, and the Internet. We still lack the ability to understand both foreign trade and cross-border e-commerce. The compound talents of businessmen.” said Yin Qidi, Secretary of the Party Leadership Group and Director of the Zibo Municipal Bureau of Commerce.
"In the future, Zibo will continue to make precise efforts and overcome difficulties on the cross-border e-commerce track. Relying on universities and well-known Internet companies inside and outside the city, we will speed up the cultivation of cross-border e-commerce talents, expand the scale of cross-border e-commerce, and improve cross-border e-commerce. ecology, and gather efforts to build a high-level open city." Yin Qidi said.
Drawing: Zhang Fangman
Reporter Dou Hao Gong Shijian Li Rui