If you want to unblock your account, you can only recharge more expensive members?

　　iQIYI's practice has caused controversy, and the official said it was a technical failure

　　Shen Zhao Jiang Tiansheng

　　Recently, a video about "If you want to unblock an iQiyi account, you can only recharge a more expensive member" has aroused heated discussion among netizens. In the video, after clicking "Unblock Now", the member jumped to the member recharge page and said, "If I don't recharge a more expensive member, it (Iqiyi) will not unblock me. So all the money I charged before was in vain.” This incident quickly became a trending topic, and iQiyi also responded.

　　Netizen: It’s really outrageous. Official response: It’s a technical failure

　　In the comments below the incident, netizens expressed their dissatisfaction, "It's really outrageous. You can't watch it after charging up as an ordinary member. You have to be a VIP member. After watching it for a while, you have to be a platinum member. It's just like robbery." iQiyi is a powerful group of video websites.” “Most people now have more than three devices at the same time. It’s too inconvenient to restrict multi-device login, and I have to send a message to my mobile phone every time for verification.”

　　In this regard, iQiyi said that in order to protect the security of user accounts and the rights and interests of members, the company will temporarily suspend accounts that exceed the upper limit of login devices in the service agreement or have abnormal login and playback conditions.

Users can unsuspend the suspension by changing their passwords by themselves.

There is no need to recharge more expensive members to unlock the situation.

This time, due to technical reasons, some users jumped to the wrong page when they clicked on the unblocking page, and the technical failure has been fixed.

　　It is reported that the same VIP account of iQIYI can be logged in at most 5 device terminals, two on the mobile phone, one on the Pad, one on the computer, and one on the web page.

Gold or Platinum members can play on 2 devices at the same time, Diamond members can play on 3 devices at the same time.

Industry insiders believe that restricting the number of login devices may indeed limit the problem of "buying, selling and leasing" video accounts to a certain extent, but it will affect the user experience.

Ms. Xu from Jiangsu told reporters that she has two mobile phones, as well as a tablet and a computer. It is very common to use three electronic devices at the same time.

　　Sued by a seven-year-old fan for clarity issues

　　The reporter learned that recently, iQiyi was sued by a "seven-year-old fan" because of the clarity of the projection screen.

In January of this year, the user discovered that iQIYI limited the screen resolution of gold members to 480P. If higher resolution is required, you must upgrade to a higher-level member.

He believes that the screen projection function is an important member benefit, and it is also an important consideration for purchasing iQiyi membership and renewal.

After communicating with iQiyi’s customer service to no avail, he believed that iQiyi’s unilateral change of the terms of the contract constituted a breach of contract and should bear the liability for breach of contract, so he sued iQiyi in court, and the Beijing Internet Court has accepted the case case.

　　In this regard, the Shanghai Municipal Consumer Protection Committee believes that screen projection is a normal usage scenario for mobile users. Consumers pay for it, and it is the consumer's right to watch it on their mobile phone or cast it on the screen.

It is unreasonable for the platform to restrict consumers to cast screens in the APP, and it is even more unkind to use this method to charge additional fees.

The video platform also has no right to improperly obtain mobile phone permissions to interfere with consumers using third-party apps or connection methods to cast screens.

　　Big stores can’t bully customers, Hugh Lai repeatedly challenges the bottom line of consumers

　　The recent iQiyi can only be said to make people love and hate. On the one hand, iQiyi has successively launched excellent TV series such as "The Wind Blows Pinellia" and "Hurricane", especially "Hurricane", which has been booked by the audience. On the other hand, iQiyi's "confusing operations" have continued one after another, with three consecutive price increases for VIP members, APP restrictions on screen projection, consumption of "dolls", and HDMI data cables cannot be played... Membership service has become the hardest-hit area to be complained about by users, and the reputation of platform services has collapsed one after another.

　　Judging from iQiyi’s financial reports in recent years, membership income has been the platform’s main source of income for 17 consecutive quarters, and it has brought iQiyi around 4 billion in revenue for 7 consecutive quarters. An important means of "increasing efficiency".

From the perspective of income alone, the increase in membership fees and forcing users to purchase higher-level memberships can indeed make the financial report look better in a short period of time, but the rising membership service fees and the division are becoming more and more detailed. The more complicated the rights and interests of members, the criticism voices of "ugly food" and "big store bullying customers" are getting louder. "It's not that I don't support the genuine version, but the genuine version is driving me away." Netizens' statements confirm their dissatisfaction with the platform.

　　It is not easy to develop the consumption habit of paying for genuine products. The consumption habits and concepts that have been cultivated by all parties for many years may be broken by the ever-compressed membership rights. For individual platforms, such membership services that do not care about consumer experience , will undermine consumers' trust in the platform.

Users pay the platform for high-quality content services, and the platform relies on user support to continuously produce good content to attract more users to pay. The three parties form a virtuous cycle. Once users start to feel "worthless" in this cycle, the content production of the platform may It can't go very far either.

　　Yangtze Evening News/Ziniu News reporter Shen Zhao and Jiang Tiansheng