The 40 yuan ticket cost 106? Buying a movie ticket is even more fascinating than making up the bill on Double Eleven

　　Sino-Singapore Jingwei, February 4th (Zhao Jiaran) Ms. Zhao from Beijing recently watched "The Wandering Earth 2" with her friends in Beijing Deep Shadow International Cinema. The difference is more than double.

　　"I used the Boying movie card issued by the unit. I bought two tickets on its official account, and it showed 'ticket price 106', but the ticket price was 40 yuan on the paper ticket. I checked the ticketing platform at the time. The price of the last movie was 80 yuan. I didn’t pay much attention to it at the time, but then the more I thought about it, the more I felt something was wrong, and I felt that the ticket was too expensive?”

　　As buying movie tickets online has become more and more popular, the price difference between online and offline ticket purchases has also caused confusion among consumers.

How did such a gap arise?

How are online and offline fares determined?

When buying tickets, is it cheaper online or offline?

Staff: The online fare unit is not "yuan"

　　Regarding Ms. Zhao's feedback, Sino-Singapore Jingwei asked the staff of Deep Shadow International Cinema as a consumer, and the other party said that the ticket price in the paper ticket does not represent the actual price, and the price at the time of purchase shall prevail.

Later, another staff member said: "We have never sold tickets for 40 yuan. Spring Festival movies are usually 70-80 yuan, and they will not be sold as cheap as 40 yuan. The price of 40 yuan displayed on the paper ticket should be A starting price." When asked about the meaning of "starting price", the staff said that they were not very clear.

　　Subsequently, Sino-Singapore Jingwei called Boying Films as a consumer to inquire about the matter. The staff said that when buying movie tickets on the Boying Films website and official account, the ticket prices displayed are points, not cash amounts.

"As for how much the points are equivalent to, it depends on how the company converts when purchasing movie cards."

　　Regarding the 40 yuan ticket price displayed on the paper ticket, the staff said: "This is a price similar to the issue price, but it does not mean that this ticket is bought for 40 yuan, and there will be platform usage fees, service fees and other fees. "Zhongxin Jingwei noticed that

　　"When we exchanged the tickets, we didn't see that the unit of the ticket price was points. We thought it was the amount like other ticket buying platforms." Ms. Zhao said that she hoped that the movie card mall would explain the unit of the ticket price when selling tickets. In order to avoid unnecessary misunderstanding.

Offline ticket prices are ridiculously high, what do theaters think?

　　Online and offline ticket prices are displayed differently, which confuses many consumers.

Previously, there were many reports that consumers reported that the offline ticket prices of theaters were much higher than those online.

　　Recently, a blogger posted an article saying that in Dalian Wanda International Film City, he met a grandfather who took his grandson to buy tickets offline. The ticket price of "The Wandering Earth 2" in this theater is only 45 yuan.

The ticket price of "Man Jianghong" was also 300 yuan that day. The blogger said that he didn't know how much the old man finally spent to buy the movie ticket.

The article attracted a lot of attention, and many netizens exclaimed that "the ticket price is too outrageous" and "the elderly should be reminded".

　　Later, the staff of Dalian Wanda International Film City Huafu store told the media that the 300 yuan was only a "display price" and not the actual purchase price; the offline price displayed on the screen was calculated by a background program and was not artificially set.

During the Spring Festival, the online price of movie tickets is 50 to 60 yuan each, and there will be no offline ticket sales on site.

　　After the studio responded, the above-mentioned blogger once again posted: "Now we buy more tickets online, select seats, and collect tickets by ourselves, ignoring the prices seen by the offline ticket buyers. We can't buy tickets because we haven't sold them before." Such fares ignore the existence of the price on the screen, since the display has reference significance.”

　　According to a report by Huashang Daily in February 2022, a consumer bought a movie ticket for "This Killer Is Not So Calm" at a theater in Shangzhou for 70 yuan, while the online software movie ticket has a choice of 48 yuan or 38 yuan. Think offline pricing is unreasonable.

In response to this, the theater said that as long as you apply for a membership card at the cinema, you can get a 50% discount on movie tickets; if you don’t apply for a membership card and buy tickets offline, the price is indeed much higher than online.

Cinema: Offline full-price tickets cannot be sold for a year

　　Why are online and offline movie ticket prices so "obsessed"?

For the pricing method of movie tickets, we found relevant people for consultation.

　　An industry insider who did not want to be named told Sino-Singapore Jingwei that in recent years, ticket purchase platforms have heavily subsidized and launched "19.9 yuan movie tickets" on mainstream platforms. Superimpose preferential policies on the basis of theater prices, such as handling VIP, movie theater recharge cards, receiving coupons issued by the platform, etc.

　　"The ticket price is set by the theater, and the platform will charge a service fee on the basis of the theater ticket price, usually a few dollars. Sometimes consumers find that the platform price is cheaper than offline, which may be set by the theater. There is a difference in price, and it may also be that the platform has a relatively strong discount." The person said.

　　"

” Liu Anxing, the person in charge of the Sichuan Dujiangyan branch of Youdu Cinema, said in an interview with Sino-Singapore Jingwei.

　　Liu Anxing further explained that

"Ticket prices are usually lower in off-season and higher in peak season. Ticket prices will peak during long holidays such as Spring Festival and National Day. Sometimes, independent theaters in the same area will discuss the 'ceiling' and 'floor' of ticket prices. , everyone is free to set prices within a certain range. In addition, if the film is longer, such as "Avatar: Way of Water", which is close to two other films, the number of films scheduled per day will naturally decrease, and the ticket price will also increase. .”

　　Talking about the difference between online and offline pricing, Liu Anxing said that generally online pricing will give some discounts, while offline full-price tickets will be relatively more expensive, because offline discounts such as student tickets and elderly tickets will be provided. Guaranteed not to lose money, the regular price will be relatively higher.

　　"In fact, our theater may not be able to sell a full-price offline ticket for a year, and it is mainly members who come to buy offline." Liu Anxing said frankly that if a customer did not purchase tickets online in advance, the offline staff would Customers will be prompted to use the ticketing platform, or to recharge members at the theater.

If you recharge as a member, you will enjoy a more favorable ticket price than online. This is a profit sharing behavior launched by theaters to attract regular customers.

　　"For example, if the minimum release price of a movie is 35 yuan, and the theater sells it at a low price of 25 yuan, it will still be settled and divided according to the price of 35 yuan, and the 10 yuan of the difference will be subsidized by the theater itself. If the ticket If the ticket price is higher than the issue price, such as 45 yuan, then the settlement will be based on 45 yuan. Under normal circumstances, theaters can get 50% of the ticket price after sharing." Liu Anxing said.