The consumer market has achieved a "good start"

　Sales of key retail and catering companies during the Spring Festival holiday increased by 6.8% year-on-year

　　The consumer market has achieved a "good start" (new direction of the economy, vigorously boosting market confidence)

　　On January 31, General Secretary Xi Jinping emphasized in the second collective study of the Political Bureau of the CPC Central Committee that a long-term mechanism for expanding residents' consumption should be established and improved so that residents can consume with a stable income, dare to consume without worries, and have a good sense of gain in the consumption environment Willingness to consume.

　　The consumer market achieved a "good start".

According to the monitoring of the Ministry of Commerce, the sales of key retail and catering enterprises across the country increased by 6.8% compared with last year's Spring Festival holiday. There were a variety of activities to promote consumption, sales of new year goods and other commodities were booming, leisure consumption was brilliant, and daily necessities were plentiful and prices stable.

　　At present, various localities and departments are taking strong measures to enhance consumption capacity, improve consumption conditions, innovate consumption scenarios, and fully stimulate the potential of the consumption market.

With multiple benefits, the consumer market is expected to accelerate its recovery and become the main driving force of the economy.

　　Policy efforts to enhance consumption willingness

　　To restore and expand consumption, incentive policies will play a role.

During the Spring Festival holiday, consumer coupons were issued in many places, which has a significant effect on stimulating catering consumption.

According to data from Meituan, after the issuance of consumer coupons through Meituan in several cities in Zhejiang, Guangdong and other provinces, the year-on-year growth rate of catering consumption during the Spring Festival holiday has reached double digits.

Taking Hangzhou as an example, during the Spring Festival voucher issuance period, the city's dine-in orders increased by 71% year-on-year, and the transaction volume increased by 80% year-on-year.

　　Recently, a number of provinces have deployed work in the form of holding meetings or releasing action plans, giving priority to the recovery and expansion of consumption: On January 29, Shanghai held a press conference, proposing to take recovery and boosting consumption actions as one of the key tasks , launched a number of measures in terms of promoting consumption expansion and upgrading, promoting bulk consumption such as automobiles and home appliances, fully activating the cultural and tourism market, and supporting the recovery and revitalization of the exhibition industry; on January 28, Guangdong held a high-quality development conference. It was revealed at the meeting that this year The growth target of the province's total retail sales of consumer goods is set at 6%. On January 27, Liaoning issued a notice to clearly promote the recovery of consumption, propose diversified consumption subsidies, focus on creating new consumption scenarios, and increase support for county-level businesses and key businesses. Measures such as supporting the circulation market players and encouraging reasonable housing consumption...

　　"The focus of policy efforts is to specifically break some of the constraints faced by the expansion of consumption." Jing Linbo, president of the Chinese Academy of Social Sciences Evaluation, said that looking at the demand side, affected by the epidemic in recent years, ordinary people's income growth has slowed down, Declining expectations, daring to consume, inconvenient consumption, and rising tendency to save money to avoid risks; Looking at the supply side, the innovation capabilities of market players cannot fully meet the requirements of high-quality development, and there is still a certain gap between effective supply and people's personalized and diversified consumption needs .

　　"When the pockets are bulging, consumption is motivated." Chen Lifen, a researcher at the Market Economic Research Institute of the Development Research Center of the State Council, suggested that the income of urban and rural residents should be increased through multiple channels, especially the consumption of low- and middle-income residents who have a high propensity to consume but are greatly affected by the epidemic. ability.

Appropriately increase consumer credit.

Implement the detailed employment priority policy, support the development of industries and enterprises with a strong ability to absorb employment, and timely and effectively alleviate the impact of structural price rises on the poor.

　　Improve facilities and improve consumption conditions

　　"Smart services are more popular. Compared with looking for routes with a map in the past, self-driving travel is much more convenient." During the Spring Festival holiday, Liu Xin, a resident of Chaoyang District, Beijing, chose to travel by car to celebrate the New Year, starting from Beijing and driving all the way to Xi'an, Shaanxi. .

Find travel guides, choose route navigation, book hotels and scenic spot tickets, all can be easily completed through the mobile APP.

　　As an important part of consumption, the tourism market heats up significantly during the Spring Festival holiday, and the demand for mass cultural and tourism consumption accelerates.

According to calculations by the data center of the Ministry of Culture and Tourism, there were 308 million domestic tourist trips during the Spring Festival this year, a year-on-year increase of 23.1%, returning to 88.6% of the same period in 2019; domestic tourism revenue was 375.843 billion yuan, a year-on-year increase of 30%, returning to 2019 73.1% of the same period last year.

　　The improvement of consumption conditions further drives consumption upgrades.

The Spring Festival tourism market shows that with the upgrading of tourism consumption, people are more inclined to increase their stay time in destinations and conduct in-depth tourism.

According to the data from Qunar Travel, the number of domestic hotel room nights booked on the platform has reached a record high, among which the bookings for more than 3 consecutive days have reached a record high. Staying for one night drives the consumption of catering, transportation and entertainment in the destination city.

"The booking situation during the Spring Festival holiday this year is much better than last year, and the guest's stay period is 3-5 days." said Mr. Cheng, the landlord of Tujia Homestay Shanghai Pusu Garden.

　　Long-distance tourism is also recovering significantly thanks to the continuous introduction of favorable policies to improve cultural and tourism consumption conditions.

According to data released by a travel and travel platform, orders for half-time domestic long-distance travel during the Spring Festival holiday increased by more than 500% year-on-year.

Data from AutoNavi Maps shows that the per capita navigation distance of users on long-distance self-driving trips across provinces has increased by 17% compared with the same period last year.

According to Qunar Travel data, the average travel radius of passengers during the Spring Festival holiday has increased by more than 50% year-on-year, and the travel distance of each passenger has increased by an average of 400 kilometers compared with last year.

　　Experts suggest that by increasing the supply of high-quality products and services, we should continuously improve the quality of domestic supply, promote a virtuous cycle of supply and demand at a higher level, and fully release the consumption potential.

　　Innovate supply and increase consumption scenarios

　　"For camping enthusiasts, pre-made dishes are very convenient." During the Spring Festival holiday, Li Xiao, a college teacher in Shenzhen, Guangdong, and his family of three went out for a camping trip and bought a lot of pre-made dishes in advance.

Li Xiao said that as a new product in the catering market, pre-made dishes that are more convenient to cook and carry meet the needs of family dinners and camping picnics.

The data shows that during the Spring Festival holiday, prepared dishes have become a popular category in catering consumption, and sales have achieved a substantial year-on-year increase.

　　At present, the consumption of Chinese residents presents the characteristics of diversification, multi-level and multi-faceted.

　　The deep integration of culture and tourism has accelerated the recovery of the market.

During the Spring Festival holiday this year, all localities and departments closely follow the new trend of upgrading cultural tourism consumption, provide new supplies of cultural tourism products, and launch more high-quality products and services that meet the tastes of tourists.

According to the data released by Meituan, the emergence of new consumption scenarios accelerated during the Spring Festival holiday. New games such as lantern night tours, sleigh and ice carts, and intangible cultural heritage performances became popular. The number of catering service orders related to campsites on Meituan increased by 272% year-on-year.

　　With online and offline interactions, the popularity of catering has recovered.

Whether it is a large-scale catering company, an established hotel, a fashionable restaurant, or an online celebrity restaurant, they all give full play to their respective service advantages and characteristics, and cooperate with group buying websites to carry out activities such as discount promotions, limited-time snap-ups, and cash rebates.

　　Model products are launched to stimulate consumption potential.

During the Spring Festival, the trend of consumption upgrade is obvious, and health and fashion have become elements that consumers pay more attention to.

According to data from JD.com, dishes with a focus on health are selling well.

　　Hong Yong, an associate researcher at the Institute of Electronic Commerce, Ministry of Commerce Research Institute, said that consumption conditions should be continuously improved to better support consumption such as housing improvement, new energy vehicles, and elderly care services.

For example, implement policies according to the city to support rigid and improved housing needs; continue to implement the policy of exempting vehicle purchase tax, and promote the transformation of automobile consumption from purchase management to use management; promote the coordinated development of the elderly care industry and the elderly care industry, and accelerate the improvement of the coordination of home, community institutions, and medical care. An old-age service system that combines health care and health care.

　　The Central Economic Work Conference proposed that the recovery and expansion of consumption should be given priority.

The relevant person in charge of the Ministry of Commerce said that it will conscientiously implement the spirit of the Central Economic Work Conference, and actively take measures together with relevant departments to restore and expand consumption, and continuously enhance the fundamental role of consumption in economic development.

　　(People's Daily reporter Wang Keyuan Taoxiong Bai Guangdi)