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Global online video service (OTT) Netflix announced today (the 1st) that it will crack down on account sharing in Korea.
Netflix recently announced that it would implement an account-sharing ban and additional charging policy globally during the first quarter of this year.
Netflix said on its official website, "If a member's account is logged in or is still being used on a device of a person who is not a member of the member's household, request the member to authenticate before the device is used to watch Netflix, or use the device as a member of the member's Netflix household. You can ask for a change,” he explained.
Information such as the IP address of the device logged into the account, device ID, and account activity is used to determine family status.
If it is confirmed that you are not a family member during the identification process, you cannot view the content.
Netflix will send the account holder a link with a 4-digit verification code to their email address or phone number, and the owner will have 15 minutes to enter the code on the device prompted for verification.
Netflix counts more than 100 million households worldwide with shared accounts, and it appears that these issues are holding back further growth.
Since last year, Netflix has also implemented an additional charge policy for account sharing in Chile, Costa Rica, and Peru.
Netflix has not confirmed when the account sharing prohibition policy will be enforced in Korea, but there are many views in the industry that it will be implemented in earnest next month at the earliest, and the direction of the additional charging policy will be announced.
(Photo = Netflix customer center homepage capture, Yonhap News)