February is a rush to raise prices for over 5,000 items.

February is likely to be the next “price increase rush” after October last year.

According to a credit research company, 5,463 items of food and beverages will be raised in price this month, including "re-raise" and "substantial price increase" that reduces the content without changing the price.

Supermarkets and food companies are struggling to cope.

Main price increase foods in February Click here for details

A series of price hikes Some supermarkets are refraining from buying

As food prices continue to rise, supermarkets in Koto Ward, Tokyo are affected by customers refraining from buying.

Prices for food and other items will continue to rise this month, and more than 200 items are expected to be raised.

Currently, he is trying to maintain the price by selling the products purchased before the price increase, but he says that he will have to raise the price sequentially as soon as the stock runs out.

Suppliers are contacting us every day notifying them of price increases, and it means that price increases will continue in the future.

According to the store, the number of customers who visit the store has decreased by about 10% compared to the previous year, and the number of products that customers purchase at one time has also decreased compared to the previous year. It is said that it is decreasing.

Yoshiyasu Muramatsu, the manager of the Tatsumi Chain Toyosu store, said, "Customers are becoming more demanding, and if we raise prices, they won't buy as much as they used to. Electricity bills and other expenses are rising, and it's very difficult from a management perspective. "I'm talking.

Eho-maki "price unchanged without scallops"

The impact of soaring prices is also affecting ehomaki, which is being sold in earnest before Setsubun Day.

At a sushi sales company headquartered in Fukuoka Prefecture, last year for the first time, we sold eho-maki using eight kinds of seafood such as shrimp and tuna only during the Setsubun season, but this year we pulled out scallops and sold seven kinds. It means that I decided to sell it with ingredients.

Due to the increase in the cost of purchasing seafood, it was necessary to increase the price of the product, which was 1,500 yen per bottle excluding tax, by about 300 yen if the same ingredients were used.

The company says that the price range of this product is higher than other sushi rolls sold during the Setsubun season, and that raising the price may lead to consumers refraining from buying, so the ingredients are reduced and the price remains unchanged. decided.

Yusuke Tokuda, General Manager of the Sales Promotion Department of "Furuichian Plus" said, "There are many purchases by families, and with the emphasis on affordable prices, we wanted to keep the price as low as possible. We didn't really want to remove the ingredients, but we were satisfied. I had no choice but to remove the scallops as long as they were not damaged."

In situations where it is difficult to pass on the price or raise the actual price

Even if there is a series of price increases, there are also sites that are suffering from being unable to pass on the price.

At a company in Sendai City that prepares and delivers boxed lunches, the main business is boxed lunches delivered to nursing homes and homes for the elderly, which accounts for more than 30% of sales.

The prices of food ingredients and seasonings have been increasing since last spring, and from autumn onwards, electricity bills will increase, and utility costs will double from the previous year.

In some cases, the profit per serving was almost zero.

However, it is necessary to keep the calorie and salt content constant for the health of the elderly.

In addition, the price of a boxed lunch for the elderly at home, which is commissioned by the local government, is set at 522 yen per meal, so the company cannot raise the price at its discretion.

Isamu Imasu, president of Obento no Furusato-tei, said, "We've maintained prices by changing the type of fish we use, but the continued price hikes in food ingredients are unbearable, and we're thinking about raising the prices of bento boxes. , the city's business is uncertain about the future because the city's response to rising raw material prices is not visible."

In February, 5463 items were raised, including "substantial price increases"

"Teikoku Databank" has summarized the price increase movements of 195 companies, including 90 unlisted manufacturers from this survey, in addition to 105 major domestic food and beverage manufacturers as of the end of January. .

There are 5463 items of food and beverages that will be raised in February, including "re-raise" and "substantial price increase" that reduces the content without changing the price.

This is the second largest number after last October's 7,864 items, and credit research companies are saying that there will be a rush to raise prices again.

In addition, the total number of food and beverage items that have already been raised or are scheduled to be raised this year is 12,054, and the pace of price increases is accelerating compared to last year.

The average price increase rate of this year is 16%, and the reason for the price increase is the high price of raw materials and the rise in energy prices.

A credit research company analyzes that companies that raise the real price of confectionery and other products are conspicuous.

Looking at the items that will be raised in price this year, 6657 items of "processed foods" such as frozen foods account for 55% of the total, 2236 items of "seasonings" such as soy sauce and dressing, import wine etc. There are 1810 items for "alcoholic beverages/beverages" and 944 items for "confectionery".

Teikoku Databank said, "There are many companies that have not yet been able to fully pass on the costs that rose last year, and it is expected that they will continue to raise prices for the time being."

Why are price increases concentrated in February?

Click here for details

Double the price of the game center

The move to raise prices also applies to services at entertainment facilities.

There are more than 180 game machines installed at the game center in Fukaya City, Saitama Prefecture, but we decided to raise the usage fee sequentially from the 1st.

For 125 game consoles, which is about 70%, we will double the price of 100 yen games to 200 yen and 50 yen games to 100 yen.

The reason behind this is the rising cost of electricity.

Most recently, in December last year, electricity bills rose by about 50% compared to the same month last year.

In addition, the power company with which I am currently under contract told me that it would not be possible to renew the contract after March due to the soaring fuel prices, and another power company that was considering a new contract offered me a significantly higher rate than the current rate. This means that it was shown that the

From the 1st, the store turned off the power of many game machines in principle, and asked the customers themselves to use them.

Still, a significant rise in management costs is unavoidable, so Osamu Shinozaki, chief of the company that operates the game center, said, ``Originally, the game center business was in the red and was compensated for by other businesses, but due to the increase in electricity charges, etc. The situation has become even more difficult. I feel really sorry for the customers, even though it was to keep the store alive."