At the end of the year and the beginning of the year, as the central government reaffirmed the status of "real estate as a pillar industry of the national economy" and introduced a number of policies to ensure the stable operation of the real estate market, favorable policies to support real estate in various regions were introduced in turn, and the overall market is expected to be positive.
In 2023, I Love My Home will seize the opportunity of market restoration, continue to cultivate "quality, brand, and digitization", provide consumers with better services, and promote the healthy development of the residential service industry.
Constantly iteratively improve service quality
In the context of the era when housing returns to residential properties, consumers' demand for a better life has further increased. I Love My Home continues to iterate on its service concept and insists on providing consumers with better services.
Taking the Beijing company as a model, I love my family to fully implement the service "sincerity" promise upgrade in 2022, subverting the industry's service commitment habit based on "passive loss protection".
In the business practice in 2023, I love my family will continue to comprehensively strengthen the whole process of pre-sale, sale and after-sale services, and achieve "truthfully speaking", "doing ahead of time" and "active compensation" in the transaction process, so that consumers It is easy to see, easy to handle, and safe to buy.
In 2022, I Love My Home will also cooperate with the world's first-class consulting companies to create a brand-new membership system starting from the user consumption process, innovate and optimize the service process of the whole scene, and continuously improve the user service experience.
At the same time, I Love My Family attaches great importance to the construction of the broker training system, and spares no effort to improve the overall quality of the broker team, so as to continuously improve the broker's ability to provide quality services to consumers.
In 2022, I Love My Family will make a new attempt to build the professional ability of the agent team.
In the newly launched "Starway Plan 2.0", the content about "quality behavior" and "customer service" runs through all the time, and more attention is paid to cultivating the service awareness of brokers and polishing service details, which not only makes the digital training system of I love my family more perfect , and laid a solid foundation for the company to continuously upgrade and iterate its service concept.
I love my family through the improvement of the rule system, product innovation, and technological empowerment, and continue to improve the service quality construction. A set of scientific, rigorous, and fair rules has promoted the formation of a value community among brokers, and the cooperation model has made the service better. Efficiency has been further improved, brands have become more cohesive, and a healthy cooperative ecosystem has been formed.
In addition, I love my family, which pursues excellence in service quality, continues to build a learning organization, insisting on online and offline diversification to empower organizational talents.
The human intelligence platform realizes full-process services, from personnel selection to cadre training, builds the best cadre employer brand, realizes talent gathering, ensures the positive interaction of each post and role, and finally presents high-satisfaction services to consumers.
Keep the original intention and polish the brand background
The buying and selling of housing has the characteristics of high unit price, heavy decision-making and complicated operation for consumers.
The residential service market is characterized by a high degree of dispersion.
Therefore, brand power, as a representative of the company's market popularity and reputation, directly affects consumers' choices.
At the end of last year, I Love My Family revealed that the company will upgrade its brand in 2023, and the above-mentioned upgrade of its services is also a preparation for the subsequent brand upgrade.
As a well-known brand in the domestic residential service industry that has gone through more than 20 years of market testing, I Love My Home will focus on the improvement of brand competitiveness in 2023, including upgrading brand positioning, consumer journey maps and NPS analysis, and improving business quality. Customer experience and other multi-faceted measures, and increase investment in store upgrades, brand renewals, and community marketing, reshape the brand image, continuously improve the brand power of My Love My Home, and realize the goal of "inspiring everyone, every family, and every city" A better yearning for 'home'" corporate mission.
Promote digital technology to empower operations
Facing the needs of industry transformation and upgrading, it is the general trend to promote business and management digitization.
I love my family, which took the lead in adopting the ERP system and started the road of digitalization in the industry many years ago, and has been at the forefront of the digital transformation of the industry.
In 2022, at the structural level, I Love My Home has completed the official implementation and full operation of the CBS core business system in directly-operated cities, making the company's core business competitiveness in key markets more prominent, and the business continues to recover under pressure. It has maintained the stability of the basic business, greatly enhanced the ability to resist risks, and enabled the company to demonstrate strong business resilience.
At the product level, from the "VR house inspection" that breaks through the limitations of time and space and visits the real estate site, to the "one-click facelift" that can preview the decoration effect in real time, and then to the "face-to-face easy signing" that coordinates with the cooperative bank and customers to sign online , I love my family's digital products continue to create convenience for consumers to buy and rent houses.
At the same time, I Love My Home continues to build big data organizations and big data capabilities, which has greatly improved the company's decision-making power in building guest sources, content, and organization.
At present, a real estate dictionary covering the whole country, a broker cooperation network system, and a community ecological cooperation platform have been formed. The development capabilities of the platform have achieved results, which has greatly improved the level of corporate strategy formulation and laid the foundation for further value transformation of the enterprise.
In 2023, in order to further improve the level of digitalization, I Love My Family will accelerate the introduction of high-level Internet talents.
Driven by online product innovation, improve the service experience of internal employees and external customers, greatly reducing costs and increasing efficiency.
I love my family will unswervingly continue to deepen the road of digital construction, integrate technology operations with offline operations, penetrate the entire life cycle of customer service, and move towards a brand-new technology operation system, striving to create a higher-quality industry management and service. road.
At the same time, I Love My Family always pursues the unity of corporate economic and social benefits, and pays attention to undertaking corporate social responsibilities.
I love my family to give full play to the advantages of going deep into the community and being rooted in the community, watching the neighbors with love, increasing community public welfare investment, actively participating in community construction, helping to solidly promote community governance, co-governance and the rule of law, and making urban life better because of I love my family .
In 2023, as the impact of the epidemic recedes and economic vitality recovers, the pent-up demand in the residential service market will be gradually released; the relevant market policy environment will continue to improve, and various favorable policies will further show their effects.
I love my family's three strategic projects to promote upgrading and transformation in 2022, and the quality development capability is expected to achieve a step-by-step leap, which will also lay a good foundation for the market competition and performance development of my love my family in 2023 and even longer.
(Source: CCTV)