During the Spring Festival, locals in Hainan have another topic when they visit relatives and friends: "How long have you been stuck in traffic on the way home?"

  In order to avoid being "blocked" on the road again, on the fourth day of the Lunar New Year (January 25), Li Deming drove from his hometown in Hainan back to Guangzhou, where he works, ahead of schedule.

  When he returned to his hometown on the 17th, Li Deming drove hundreds of kilometers from Guangzhou to go home for the New Year. It turned out that the short 10-hour drive ended with a 30-hour walk.

"Just waiting for the inbound ferry to cross the sea in Zhanjiang, Guangdong, was blocked for 18 hours, and (some of them) only traveled one kilometer in two hours." He said with emotion to the first financial reporter. For more than ten years, from Guangzhou to Hainan, Never encountered such a thing.

  According to official data, during the Spring Festival travel rush this year, the number of tourists entering and leaving the island in Hainan reached a record high in five years, and Sanya was once the most congested city in the country.

  According to calculations by the data center of the Ministry of Culture and Tourism, there were 308 million domestic trips during the Spring Festival holiday this year, a year-on-year increase of 23.1%, returning to 88.6% of the same period in 2019.

Realized domestic tourism revenue of 375.843 billion yuan, a year-on-year increase of 30%, recovering to 73.1% of the same period in 2019.

  According to data disclosed by the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports, during the Spring Festival holiday this year, Hainan received a total of 6.3936 million tourists, a year-on-year increase of 18.2%; the total tourism revenue was 9.298 billion yuan, a year-on-year increase of 23.5%.

  Duty-free shops are the place where tourists from outside the island go to shop.

According to statistics provided by the Hainan Provincial Department of Commerce on January 28, during the Spring Festival holiday, the total sales of 12 outlying island duty-free shops in the province were nearly 2.6 billion yuan, with an average daily sales of over 350 million yuan, an increase of 20.7% over the Spring Festival holiday in 2022 and an increase of 20.7% over 2019. The annual Spring Festival holiday increased by 329%.

  Hainan's tourism industry is recovering rapidly.

"The past three years have been very difficult, but now we have finally overcome it." Zheng Conghui, chairman of Sanya Tourism Culture Investment Group Co., Ltd., told the first financial reporter.

According to his introduction, the four scenic spots under the group received 46,000 tourists on the first day of the first lunar month, an increase of nearly 200% compared with last year.

  A person in the tourism industry in Hainan told a reporter from China Business News that even though the Spring Festival holiday has passed, the wave of tourism in Hainan is expected to continue until the end of February and March.

The highest peak in five years, catering and accommodation are "hot"

  Recently, various indicators of the Qiongzhou Strait connecting Hainan and Guangdong have reached new highs.

According to statistics from the Hainan Provincial Department of Transportation, as of January 26, the 40-day 2023 Spring Festival travel season has passed halfway. The total number of passengers entering and leaving the Qiongzhou Strait has reached 2.0406 million, and the number of vehicles has reached 533,300, an increase of 59.49% compared with 2022. % and 48.29%.

Qiongzhou Strait vehicle passenger flow data hit new highs, reaching the highest peak in five years history.

  On January 16, the day before Li Deming returned to Hainan from Guangzhou, according to the announcement issued by the Traffic Police Detachment of Haikou Municipal Public Security Bureau, Xiuying Port, Xinhai Port, and Railway Nangang (referred to as "Three Ports") in Haikou City have entered the Spring Festival travel season. Gao Feng, in order to ensure safe and smooth road traffic in Haikou City during the Spring Festival travel season, Haikou will implement traffic control on the surrounding roads of the Three Ports from now until February 15th.

  Statistics show that during the 7-day Spring Festival holiday, Hainan railway ferries transported 100,000 individual passengers and nearly 29,000 vehicle trips, an increase of 84% and 68% respectively over the same period last year.

  Even though he arrived in Guangzhou two days in advance before the start of work on the seventh day of the Lunar New Year, Li Deming's return trip took two hours longer than last year.

"I didn't expect it to be a bit blocked," he said.

  From a practical point of view, this is also a rainy day.

January 26, the fifth day of the Lunar New Year.

When a reporter from China Business News drove to the "China Hainan Haihua Island" (hereinafter referred to as "Haihua Island") in the west of Hainan to interview, they saw that there were cars coming and going on the island, and the parking lot was full of cars from all over the world. It took more than ten minutes for the reporter to find a parking space.

  Haihua Island is located in Danzhou City, Hainan Province, covering a total area of ​​7.8 square kilometers, which is equivalent to a total area of ​​1,100 football fields, covering Haihua Island Water Kingdom, Haihua Island Ocean Paradise, Aubao Hotel, Haihua Island Hilton Hotel, entertainment Center, International Conference Center, International Convention and Exhibition Center, International Shopping Center, Style Commercial Street, Style Food Street, Rare and Unique Botanical Garden, Five Kingdoms Hot Spring City, Wedding Manor, Film and Television Base, Yacht Club, Unpowered Paradise, etc. Listed as one of the key tourist resorts in the "14th Five-Year Plan" of Hainan Province.

  On January 26th, the Haihua Island Style Food Street was full of people, and many restaurants were bustling with customers, waiting to be called.

"Since the store opened on New Year's Day in 2021, it is the first time that customers line up to eat." A waiter at a Hainanese restaurant told reporters that this crowded scene has continued from a few days before the Spring Festival to the present. All the waiters "work overtime until they are tired".

  In the restaurant, the reporter noticed that at 3 o'clock in the afternoon that day, there were still customers patronizing one after another, but the restaurant waiter said that the restaurant had closed for lunch, "please come back after five o'clock."

  "During this period of time, the number of tourists on Haihua Island has increased significantly, and the number of tourists is expected to continue to rise." The relevant person in charge of Haihua Island told reporters that from New Year's Eve to the fourth day of the Lunar New Year, a total of more than 260,000 tourists have been received. It stands out among the tourist attractions.

  The locals of Danzhou also felt the excitement of this year in the firewood, rice, oil, salt, soy sauce and vinegar tea.

"The price of vegetables has doubled or tripled." In Baimajing Town, which is only a ten-minute drive away from Haihua Island, a villager said in an interview with a reporter from China Business News that they "are not willing to buy more vegetables this year." ".

  During an interview at the vegetable market in Baimajing, the reporter learned that, in addition to the increase in vegetables, the price of some seafood that locals love most has also nearly doubled.

  Hotel occupancy in Baimajing is also on the rise.

"The occupancy rate is several percent higher than usual, and it is currently 75 percent." On January 27, a hotel owner told reporters, "The price is also about 20 to 30 percent higher than usual."

Yacht orders soared 200% year-on-year

  "The sunshine and air here are good for the recovery of the body after the new crown sun." At noon on January 26, a Northeast tourist wearing sunglasses and sunbathing on the beach of Haihua Island told reporters.

  During the Spring Festival holiday this year, the overall travel orders destined for Hainan increased by 16% year-on-year, ticket orders increased by 34% year-on-year, and inter-provincial travel orders accounted for 85%.

  Compared with Danzhou, Sanya's tourism industry is even more popular.

According to the same journey travel data, the popular destinations for hotel reservations during the Spring Festival this year are Xi'an, Sanya, Chengdu, Chongqing, Shanghai, Changsha, Kunming, Guangzhou, Nanning and Shenzhen.

  According to Baidu Maps traffic big data platform, on the evening of January 18, among the real-time congestion rankings of 100 cities across the country, Sanya ranked first as the most congested city in the country, followed by Zhanjiang in Guangdong.

Zhanjiang is a necessary place for self-driving to Hainan, and all cross-sea ferries to Hainan pass through here.

Even on January 28, the reporter saw on the platform that Sanya was still the sixth most congested city in the country.

  A similar situation also appeared at Sanya Airport.

On January 27, the passenger throughput of Sanya Airport reached 85,002, setting a historical record for the passenger throughput in a single day since the airport opened.

  Sanya launched yacht tourism, water tourism, low-altitude tourism, rural tourism and other special tourism products and tourism routes, and organized activities such as Spring Festival fairs and national tide garden fairs. Many scenic spots, scenic spots and popular hot spots are full of tourists.

  Take Sanya Yalong Bay Tropical Paradise Forest Park as an example. This scenic spot belongs to the 5A scenic spot and is the filming location of the movie "If You Are the One 2." The number of tourists received was 87,000, a year-on-year increase of 12.7%.

  In addition, a reporter from China Business News exclusively learned from relevant authoritative channels that from New Year's Eve to the fifth day of the Lunar New Year, Nanshan, Xiaodongtian, Boundary Island, Yanoda, Wuzhizhou Island, Tianya Haijiao, Nanwan Monkey Island, West Island, and Crater The number of tourists received by some scenic spots in Hainan, such as , Film Commune, Haiye, Wuzhishanshuimanhe, etc., increased by 12.6% year-on-year.

  On the Internet, yacht tourism in Sanya has attracted much attention.

In Sanya Phoenix Island, Lover's Bay and other waters, densely packed yachts are sailing on the blue sea.

Statistics show that during the Spring Festival, the bookings of car rental and yacht-related tourism products in Sanya increased by more than 200% year-on-year.

  "This year's tourism industry in Sanya must be a bumper year." A business owner who operates a yacht tourism business in Sanya said in an interview with a reporter from China Business News.

  The staff of a four-star hotel in Sanya said in an interview with a reporter from China Business News that from the end of December 2022 to the present, the occupancy rate of the hotel is 100%, and it is expected to continue until March.

  On January 26, data from Fliggy showed that in the four days before the Spring Festival, the number of homestay bookings in Sanya increased by more than 30% year-on-year, and the number of homestay bookings in Wanning increased by 250% year-on-year.

  Hotel prices are also going up.

For example, a staff member of the Holiday Inn Resort Sanya Bay told reporters that during the Spring Festival, the room price of the hotel is around 2,688 yuan, while the lowest price in the off-season is around 800 yuan.

  The beverage industry is also booming.

Zhang Shanpeng is the main person in charge of the Hainan region of Nanchun Trading Group. He said in an interview with a reporter from China Business News that during the Spring Festival, the company’s sales of Chilean original bottles of duty-free imported wines were several times higher than usual.

"Our bottle of red wine is the profit of a coconut, so the repurchase rate is high and there are more new customers." He said.

  According to official data, during the Spring Festival, Sanya received a total of 1.61 million people, and the total tourism revenue exceeded 4.8 billion yuan, a year-on-year increase of 26%.

Some Hainan tourism practitioners told China Business News that the wave of tourism in Hainan during the Spring Festival is not over yet.

  Dai Bin, president of the China Tourism Academy, said in the article "The Spring Festival Tourism Market Opens Higher and the Tourism Economy Is Steady Growth Throughout the Year-Interpretation of 2023 Spring Festival Holiday Tourism Market Data and Annual Outlook" said that the 2023 Spring Festival is a new crown pneumonia "Class B and B management" On the first public holiday after the implementation of the policy, the backlog of travel needs such as visiting relatives and friends, traveling for the New Year, folk experience, cold shelter, ice and snow and other travel needs are released intensively. The land full of tourism has laid the market foundation for the annual tourism economy to "open high, grow steadily, and continue to recover". "Good start" has become the key word in the summary reports of various places.

(Li Deming is a pseudonym in the text)