Is it more expensive to replace a TV than to buy a new one?
Industry insiders: digital product overhaul is not recommended
Recently, a video about the price of changing the screen of a TV exceeds that of buying a new TV has attracted attention.
Many consumers are puzzled that the cost of changing the TV screen has reached 70% to 80% of the entire TV or even exceeded the price of the whole TV.
In this regard, some people from color TV companies said that it is normal for the price of screen replacement to be more expensive than buying a new TV, especially for low-end TVs with lower prices. Due to the increasing labor costs on the Internet, the price of replacement screens exceeds the price of new phones.
Professionals also remind consumers that from a technical point of view, it is not recommended to replace the core components of digital products alone. For TVs that have been used for a long time and have screen aging failures, it is not recommended to replace the screen.
2700 yuan to buy a TV
Why does it cost 4600 yuan to change the screen?
Recently, a video of "a TV screen replacement costing 2,700 yuan actually costs 4,600 yuan" appeared on the Internet, attracting attention.
The author said in the video that he bought a 75-inch TV for 2,700 yuan, but the screen was accidentally broken and needed to be replaced.
After contacting the official customer service of the manufacturer, the price for changing the screen was as high as 4600 yuan.
Consumers are dissatisfied with this, "Why is the price of replacing the screen so much more expensive than buying a new machine?" I can accept more than 2,000 yuan for maintenance, but why the price is as high as 4,000 yuan.
In this regard, a reporter from the Beijing Youth Daily contacted a relevant person from a color TV manufacturer. The other party said that it is true that the TV screen can account for 70% to 80% of the cost of the entire TV set, but consumers ignore the labor cost of changing the TV screen.
In the era of intelligent production, it is not surprising that the labor cost of the same process is much higher than the cost of automated production.
According to industry practice, the labor cost for a 75-inch TV screen replacement will not be less than 2,000 yuan.
TV LCD screen
It accounts for 70% to 80% of the cost of the whole machine
It is understood that the TV screen is the biggest cost in TV production. Since the popularity of LCD TVs, the cost of LCD screens can account for 60 to 70% of the total cost of the whole machine. If the cost of modules closely related to the screen is added, Calculated to account for even more than 80%.
In recent years, with the development of technology and technology, although the screen ratio has declined, it is still an absolute leader.
The continuous advancement of panel localization has led to a rapid decline in the cost of LCD screens, and a sharp drop in the market price of LCD TVs. Only then did 75-inch LCD TVs sell for only 2,000 yuan, which is only equivalent to the price of a low-end mobile phone.
But this has also led to new problems, that is, the ratio of labor costs to TV prices in TV after-sales maintenance is getting higher and higher, so consumers often complain that the price of TV repairs is even higher than buying a new one.
A reporter from Beiqing Daily found from the Internet that in recent years, consumers have repeatedly complained or complained about this matter on the Internet.
In May last year, Master Ren, a consumer in Shaoxing, bought an LCD TV for 3,450 yuan. The screen needed to be replaced because the inner screen was broken, but he was told that it would cost 3,400 yuan to replace the screen.
In December 2021, Ms. Wang, a consumer in Chengdu, reported to the media that the screen of the Xiaomi TV she purchased had a blurred screen just after the three-year warranty.
In the after-sales process, Ms. Wang was told by Xiaomi TV maintenance staff that "the only thing I can do is to change the screen." .”
There are many digital products
The repair price exceeds the new machine problem
In fact, it is not a TV "patent" that the maintenance price exceeds that of the new machine.
During the interview, a reporter from Beiqing Daily learned that the same problem often exists in digital products with a high degree of automated production, especially the replacement of core components with a high cost ratio. Often the total price reaches or even exceeds the cost of buying a new machine. Prices, such as laptops, mobile phones, and digital cameras, the price of replacing the motherboard will be significantly higher than the price of a new machine.
The Consumer Electronics Product Investigation Office of the China Electronics Chamber of Commerce once paid attention to issues such as "the price of replacing the lens is approaching 1,000 yuan" and "the price of screen repair exceeds that of the new machine".
However, in the survey, it was found that most of the digital products repaired by consumers are old models that have been used for several years. The components of the old models themselves were in short supply, and the production cost itself was more expensive at that time. Compared with the same product with better performance, the "cost performance" is definitely not cost-effective.
Consumer Ms. Zhang bought a 3,000 yuan digital camera at the beginning of 2018. After four years of use, there was an unusable fault. According to the error code, it was shown that the main board was faulty.
When she found the seller who bought the camera at that time, she got the answer that she could only repair it at her own expense after the warranty period, and the total price exceeded 2,000 yuan.
"Nowadays, a digital camera of the same grade only sells for 2,000 yuan, but I am really reluctant to part with this machine after using it." Ms. Zhang was caught in a dilemma.
Digital products that have been used for a long time
It is not recommended to repair and replace directly with a new machine, which is more suitable
Some digital manufacturers told Beiqing Daily that for such digital products that have been used for a long time, consumers are actually not advised to choose to repair them, and it is more appropriate to directly replace them with new ones.
"This is not only a cost consideration, but also a technical suggestion. First of all, it is a question of the degree of matching between various components. According to this person, manufacturers will consider the service life of each part of the components in product design. There is an overall consideration, and the service life is matched with each other as a whole, so as to avoid the cost waste caused by some components reaching the end of their service life while other components can still operate normally for a long time. Taking an ordinary digital camera as an example, if Regardless of the outdated performance indicators, a machine is recommended to be used for about six years. If the motherboard fails and needs to be replaced after four years of use, there may be problems with other components after two years. Replacing it with a new one is equivalent to laying off the new motherboard after only two years, which actually caused even greater waste.
"Of course, he also said that if it's just a minor failure of a non-core component, it's worthwhile to spend a lower cost to repair it.
On the other hand, the precision integration of digital products is high, and the fineness and standardization of manual maintenance and installation are definitely not as good as integrated manufacturing. From a theoretical point of view, the service life and performance of the same parts after manual installation are not as good as the original ones. .
Therefore, for the overhaul of the core components of digital products, consumers are advised to proceed with caution.
Text/Reporter Zhang Qin Coordinator/Chi Haibo