The box office of the Chinese film "Spring Festival stalls" exceeds 6.7 billion yuan. Who can participate in the "account sharing"?

(Economic Observer) The box office of the Chinese film "Spring Festival" exceeds 6.7 billion yuan. Who can participate in the "account sharing"?

　　China News Agency, Beijing, January 28 (Reporter Xia Bin) The Spring Festival of Chinese films ended on a prosperous note, setting the second highest box office record in history.

According to a report released by the Beacon Research Institute on the 28th, the box office of Spring Festival movies in 2023 will be 6.758 billion yuan (RMB, the same below), a year-on-year increase of 11.89%, and the number of moviegoers will be 129 million, a year-on-year increase of 13.16%.

　　Why is the film market so hot during the Spring Festival holiday this year?

Chen Jin, a data analyst for Beacon Professional Edition, said that the good box office performance of the "Spring Festival stalls" in 2023 is due to the rapid recovery of operating theaters. There are 11,544 theaters, and the number of theaters has recovered to 98% of the first day of the Lunar New Year in 2022. On the other hand, the overall reputation of the Spring Festival films is good.

　　In addition to movie quality and the opening of theaters, during the Spring Festival this year, there are other forces that pull audiences back to movie theaters: the average ticket price dropped for the first time in seven years, from 56.1 yuan last year to 53.5 yuan; The film jointly issued a document advocating the boycott of piracy and piracy, and called on audiences to enter the theater.

　　Chen Jin also noticed that this year's Spring Festival file presents a pattern of "two super and many strong". The "Haunted" series entered the top three at the box office for the first time since it entered the Spring Festival. The rapid return of the parent-child group also shows that the impact of the epidemic has been very small.

　　So who will the box office of over 6.7 billion yuan be distributed to?

According to the current domestic box office "account sharing" model, the film box office income is subject to 3.3% tax and 5% special funds for the film industry. After removing this part of the amount, 91.7% of the movie box office is the net box office income that can be used for account sharing. From this calculation, it can be seen that about 6.197 billion yuan in the box office of this year's "Spring Festival stalls" can participate in the account sharing of theaters, theater companies, producers and distributors.

　　Of the 6.197 billion, theaters and theater companies can take about 57%, about 3.532 billion yuan, and the rest will be shared by companies involved in film production and distribution.

　　According to public information, a number of listed film and television companies are involved behind the Spring Festival movies.

"The Wandering Earth 2" is produced by 4 companies including China Film, Guo Fan Film, Dengfeng Culture, and China Film Creative, and 35 companies including Beijing Alibaba Film, Sunac Future Culture and Entertainment, and Wanda Film and Television; China Film, Guo Fan Film It is issued jointly by four companies including Shanghai Taopiao and Dengfeng Culture.

　　"Man Jianghong" is produced by 11 companies including Huanxi Media, Enlight Media, China Film, Happy Twist, etc., and jointly produced by 10 companies including Douyin Culture, Jinyi Media, and Shanghai Maoyan Shadow Industry.

The only producers behind "No Name" are Bona Films, Alibaba Pictures, Huaxia Films, and Joy Films.

　　The producer and the distributor will share the accounts according to the specific cooperation situation, which means that the two parties have different proportions of the accounts, and this depends on the contract.

Generally speaking, the distributor charges 2% to 6% of the film's net box office as the distribution agency fee, and the remaining part belongs to the producer after deducting the agency fee to be paid.

　　Chen Weijia, managing partner of Zhongyuan Capital, said in an interview that although the total box office of "Wandering Earth 2" may not reach 5 billion yuan, the revenue of more than 2 billion yuan is also very profitable.

Some analysts predict that when the box office of "The Wandering Earth 2" exceeds 1.6 billion yuan, the producer's share will reach 658 million yuan. According to the current box office results, the producer will get more.

　　In the secondary market, due to the positive impact of the Spring Festival stalls, on January 26, Fang Huanxi Media, the producer of "Manjianghong", opened more than 14% higher in early trading.

In addition, the stock prices of A-share stocks such as China Film Group, Huace Film and Television, Enlight Media, and Wanda Films have all risen a year ago.

　　Huatai Securities stated that with the optimization of domestic epidemic prevention and control policies, the film industry will usher in the dawn of recovery.

In 2023, the movie box office is expected to return to 70% to 80% of the level in 2019, and the theater sector is estimated to be still near the profit and loss point. "Referring to the recovery pace of foreign countries, there is a high probability that there will be reciprocation in the process. If the national box office can recover to 48 billion in 2023 Yuan, we think it should be a very good result." (End)