On January 28, Alipay released the 2023 Spring Festival Consumption Observation. As the most important traditional festival in China, this year’s Spring Festival has special meaning for many people. prologue.

The data of the seven days before the Spring Festival holiday as of January 25, 2023 shows that in the Year of the Rabbit, small town economy, family trips, shopping, cross-border travel, and slow live broadcasts in scenic spots have all become popular, and consumption has doubled.

  Family outing ushered in a small climax

  Compared with the same period in 2022, the Spring Festival travel in 2023 shows a strong recovery momentum, and the total passenger flow is expected to exceed 2 billion.

The tide of returning home has brought traffic jams in small towns and driven consumption back home. The "urban-rural consumption migration" has achieved remarkable results during the Spring Festival.

According to Alipay data, the amount of consumption in third-tier cities and below has increased by nearly 20% compared with the same period during the Spring Festival last year (January 29-February 4, 2022, the same below), an increase that exceeds that of first- and second-tier cities.

During the Spring Festival, community convenience stores take on important responsibilities. Convenience stores in third-tier cities and below also use Alipay to increase spending by 20%-30% year-on-year.

  With the enthusiasm for returning home and family reunion, family outings also ushered in a small climax.

Statistics show that the number of searches for "hotel reservations" through the Alipay platform has increased by 6 times year-on-year, and hotel consumption expenditure has increased by 80% year-on-year. The popular tourist cities of Yunnan, Tibet, Guangdong, Shaanxi, and Fujian have achieved remarkable results in hotel consumption, with an increase of over 200%.

For the most popular domestic destinations for Spring Festival travel, such as Xishuangbanna in Yunnan, Lijiang, Diqing, Dali, Shangrao in Jiangxi, and Huangshan in Anhui, Alipay spending more than doubled year-on-year.

  Along with traveling, rental services such as car rental and camera rental have also become popular demands.

During the Spring Festival, the passenger traffic of the Alipay mini program of Hello Car Rental increased by nearly 4 times.

The traffic of small programs such as renting cameras has nearly doubled.

The search volume of "charging" and "charging pile" related to new energy has also increased significantly, with an increase of 300% and 150% respectively over the same period.

  The Spring Festival shopping district that does not stay at home is on fire

  More people are no longer staying at home, and walking into shopping malls and commercial streets. Offline consumption is ushering in the spring. The sales of e-commerce and other enterprises increased by 13.7% compared with the same period before the epidemic.

The reopening of the West Lake Flower Market in Guangzhou rekindled the consumption boom in the Beijing Road commercial district. The average daily passenger flow increased by 83% year-on-year, and the cumulative sales in January increased by 30% year-on-year.

According to Alipay data, Hangzhou Hubin Yintai in77, Hangzhou Wulin Business District, Changsha Wuyi Square, Changsha Pozi Street, Xiamen Zhongshan Road China City, Changsha Duzheng Street, Chongqing Jiefangbei, Chongqing Shancheng Lane, Nanjing Confucius Temple, Nanjing New Street The well-known business districts such as Changsha are very hot, and the consumption growth rate ranks among the top ten in the country, of which Changsha occupies three places.

  Consumers are enthusiastic about outbound travel

  In the first Spring Festival after the resumption of outbound tourism, overseas businesses are also making every effort to welcome Chinese guests.

According to Alipay data, Hong Kong and Macau are the most popular outbound destinations for mainland tourists.

During the Spring Festival, the number of transactions spent by mainland tourists in Macau doubled compared with the same period last year, and it also increased by nearly 70% in Hong Kong.

  The platform data of AlipayHK, an e-wallet used daily by Hong Kong citizens, also shows that during the Spring Festival, the number of cross-border purchases using AlipayHK in the Mainland and Macau has soared 18 times compared to the Spring Festival last year, especially the number of Hong Kong people using AlipayHK in Macau, the number of transactions and transactions The amount reached a record high.

  At the same time, the sales of overseas travel insurance on Ant Insurance have soared, a year-on-year increase of 61 times, which shows that the enthusiasm for seeing the world is high.

  Beijing Youth Daily/Reporter Wen Jing