Chinanews.com, January 28th (Song Yusheng, reporter from Chinanews Finance and Economics) The reporter was informed that the data of the "Survey on the Operations of Key Catering Enterprises During the Spring Festival in the Year of the Rabbit" carried out by the China Cuisine Association showed that from New Year's Eve to the sixth day of the first month (January 21-27 Japan) The operating income of the catering companies interviewed increased by 24.7% compared with last year's Spring Festival, and increased by 1.9% compared with the 2019 Spring Festival; passenger flow increased by 26% compared with last year's Spring Festival, which was basically the same as the 2019 Spring Festival.
Photo courtesy of China Cuisine Association
The China Cuisine Association pointed out that various offline consumption scenarios such as catering and dine-in during the Spring Festival this year have accelerated the recovery, and online single product consumption has maintained a certain momentum, achieving a "good start" for catering.
Department stores, supermarkets, specialty stores, catering, and e-commerce companies monitored by the Beijing Municipal Bureau of Commerce achieved sales of 5.09 billion yuan, recovering to 98% of the same period on the lunar calendar last year, an increase of 13.2% over 2019.
On New Year's Eve, the turnover of Quanjude, Longfusi Catering, and Youyishun Restaurant increased by 90.8%, 66.2%, and 63.9% year-on-year respectively.
The turnover of 37 key monitored catering companies in Hebei Province was 27.669 million yuan, a year-on-year increase of 6.53%; the total retail sales of the catering industry in Jiangsu Province reached 13.03 billion yuan, a year-on-year increase of 9%; Over the same period, it increased by 13.8%; the catering income of key monitored catering sample enterprises in Shaanxi Province was 95.32 million yuan, a year-on-year increase of 43.8%.
Xi'an's catering revenue during the Spring Festival doubled compared with the same period last year, an increase of more than 20% compared with the same period in 2019, hitting a record high.
30 stores of 20 catering brands in Chengdu achieved sales revenue of 6.706 million yuan from the 30th to the fourth day of the first lunar month, a year-on-year increase of 45%-120%, and the flow of people increased by more than 2.1 times year-on-year.
The occupancy rate of most restaurants in Wuhan has reached 85%, and some restaurants have reached 120%.
The catering market in Shenzhen is booming during the Spring Festival. Traditional restaurants are basically full from New Year’s Eve dinner to the sixth day of the new year. Local famous Cantonese New Year’s Eve dinners such as Chaojiangchun Greater China Sheraton Store and Wudao Kitchen Guochuang Store have returned to the level of the same period in 2019; Spring Festival holidays The lunch tea market turnover rate of Diandude and Cailan dim sum shops is 1-2 rounds.
The Shenzhen Municipal Government has continued to introduce a catering support package policy to help the catering market recover, and issued 100 million Spring Festival coupons in installments to stimulate consumption.
In Qingdao, the occupancy rate of catering enterprises in supermarkets such as Dayu Teppanyaki, Yuhe, and Kaihai has returned to the level of the same period in previous years, and the occupancy rate of many time-honored brands is basically above 90%.
In Nanjing, the passenger flow of major restaurants in Xinjiekou, Confucius Temple, and Laomendong business district increased by more than 40% year-on-year.
In Yangzhou, the major commercial complexes are full of enthusiasm for the New Year.
The business district in Wuhan is also hot. Fanhu Tianjie and the catering industry in Vientiane City have reached 150% occupancy for lunch and dinner. Wushang Mall Michelin Tim Haoyun’s first store in central China has an endless stream of people checking in. Banu and Coucou Hot Pot are open until 3 a.m. Time.
Data map photo by Xu Mingrui
research data from the China Cuisine Association shows that 26.7% of catering companies have seen a year-on-year increase in sales of prepared dishes
Beijing’s time-honored Quanjude, Bianyifang, Wangshunge, Barbecue Wan, and Quyuan Restaurant have launched a variety of New Year’s Eve dinner sets and New Year’s gift boxes, and Huguo Temple’s snack origin shop has sold more than 1,000 boxes of intangible cultural heritage snack gift boxes in a single day; Wuhan’s catering industry is bold The sales volume of the innovative portable annual meal gift box has reached 500,000 boxes this year; Shandong Kairui Commercial Group, a local catering giant, has carefully prepared a variety of pre-made dishes. Vegetable sales rose 50% year-on-year.
Meituan Food Delivery data shows that
during the Spring Festival this year, Beijing, Xi’an, Guangzhou, Chongqing, and Shanghai became the top five food delivery sales during the Spring Festival
. Among them, the sales of Spring Festival dishes in the popular tourist city Xi’an increased by 62.84% year-on-year, and Chongqing increased by 219.78%.
Among them, the growth rate of dinner orders increased by 14.1% year-on-year, hot pot orders increased by 14.6% year-on-year, snack and fast food orders increased by 7.6% year-on-year, barbecue orders increased by 2.9% year-on-year, and beverage orders increased by 31.1% year-on-year , The growth rate of orders for bread and desserts increased by 10.5% year-on-year.
The data also showed that consumption in other places increased by 76% compared with the same period last year.
Beijing, Sanya, Chengdu, Chongqing, Dali and other places have become the top five cities with the largest number of dine-in orders from consumers from other places
It is worth noting that while catering consumption is booming, the problem of staff shortage in catering companies has gradually become prominent.
According to the survey conducted by the China Cuisine Association
, 50% of the catering companies interviewed said that during the Spring Festival of the Year of the Rabbit, the number of employees was tight, and 36% of the catering companies said that there was an extreme shortage of employees
According to the analysis of the China Cuisine Association, after the rapid recovery of consumption in the catering industry, the overall reservation volume during the Spring Festival has increased sharply, and the passenger flow is large, which is the reason for the shortage of employees. In addition to relying on short-term salary increases and other methods to motivate employees, the traditional catering industry employs hourly workers, etc. Ways to alleviate the labor shortage, and at the same time, transformation and upgrading are needed to accelerate the development of the modern catering service industry.