, January 29th (Chinanews Finance reporter Li Jinlei) During the Spring Festival holiday that just passed, the number of travelers increased significantly, and the tourism market picked up. There were 308 million domestic tourist trips across the country, domestic long-distance travel recovered rapidly, and the outbound travel market also showing a rapid growth trend.

The bustling flow of people, the bustling streets, and the fiery scenes reflect the rapid recovery of China's economic and social vitality.

On January 27, passengers travel at Nanjing Railway Station.

That day was the last day of the Spring Festival holiday, and the Yangtze River Delta Railway ushered in the return passenger flow.

Photo by China News Agency reporter Yang Bo

Rapid growth of floating Chinese travel trips

  This Spring Festival, the great population migration is staged again, and the number of people traveling by train and plane has obviously increased.

  According to data from the Civil Aviation Administration of China, civil aviation transported 9 million passengers during the seven-day Spring Festival holiday, an increase of 79.8% over the same period during the Spring Festival in 2022.

The average passenger load factor of civil aviation during the seven-day Spring Festival holiday reached 76%, an increase of 20 percentage points compared to 2022.

The airports with a high volume of inbound and outbound passengers include Guangzhou, Shenzhen, Chongqing, Beijing, Kunming, Xi'an, Shanghai, Hangzhou, Chengdu and other major tourist source and destination cities.

  During the Spring Festival holiday, the passenger flow of railways continued to recover.

From January 21 to 27, the national railways sent 50.174 million passengers, with an average daily delivery of 7.168 million passengers, an increase of 57.0% year-on-year, and recovered to 83.1% of 2019. Among them, January 26 and 27 ushered in the return passenger flow peak, Over 10 million visitors for 2 consecutive days.

  The number of people entering and leaving has also increased.

During the Spring Festival, immigration management agencies across the country inspected 2.877 million entry-exit personnel, with an average of 410,000 person-times per day, an increase of 120.5% over the same period during the Spring Festival last year.

Among them, 1.434 million people entered the country, an increase of 123.2% over the same period of the Spring Festival last year; 1.443 million people left the country, an increase of 117.8% over the same period of the Spring Festival last year.

308 million person-time trips and long-distance travel recovery

  According to calculations by the data center of the Ministry of Culture and Tourism, there were 308 million domestic tourist trips during the Spring Festival this year, a year-on-year increase of 23.1%, returning to 88.6% of the same period in 2019; domestic tourism revenue was 375.843 billion yuan, a year-on-year increase of 30%, returning to 2019 73.1% of the same period last year.

  Many popular scenic spots in China have reproduced the scene of "full" tourists.

The domestic long-distance travel market ushered in a strong recovery during the Spring Festival holiday this year.

Photo provided by the interviewee.

  Ms. Zheng, a white-collar worker working in Beijing, took her children to Mohe, and the whole family traveled to the northernmost place in China.

She told Zhongxin Finance and Economics: "The motherland is so big, I want to take my children to see and feel the northernmost, southernmost, easternmost, and westernmost places. We also went to the northernmost outpost specially to feel the soldiers. life."

  According to data from Ctrip, ticket orders for scenic spots at home and abroad during the Spring Festival of the Year of the Rabbit on the platform have ushered in a three-year high.

Among them, ticket bookings for major domestic scenic spots increased by 3.2 times year-on-year.

Inter-provincial hotel bookings accounted for nearly 70%, and the booking volume surpassed that of the 2019 Spring Festival.

Data map: Chengdu border inspection police handle customs clearance procedures for inbound passengers.

Photo by Wang Zhicheng

Orderly recovery of outbound tourism and overall order surge

  With the orderly recovery of outbound travel, orders for cross-border travel have increased significantly.

According to data from Ctrip, the overall orders for outbound travel during the Spring Festival increased by 640% year-on-year, the number of overseas hotel bookings by mainland tourists increased by more than 4 times year-on-year, and the orders for cross-border air tickets increased by more than 4 times.

  Southeast Asia has become the "big winner" of the Spring Festival stalls, and Bangkok, Singapore, Kuala Lumpur, Chiang Mai, Manila, and Bali have become the most popular cross-border travel destinations for Chinese tourists, all of which are Southeast Asian destinations.

  The same journey travel big data also shows that during the Spring Festival in 2023, the number of inbound and outbound air ticket orders has increased significantly, of which outbound air ticket bookings have increased by 258% year-on-year, and inbound air ticket bookings have increased by 632% year-on-year.

International hotel bookings were also up 177% year-over-year.

  During the Spring Festival holiday this year, Cheng Xiao (pseudonym) chose to travel to Thailand.

"I am very happy and excited. The plane I took was basically full of tourists. I can feel everyone's excitement about traveling this year. At the same time, overseas tourism operators and service personnel also welcome Chinese tourists very much. They are also actively preparing and hope to travel. We will welcome more Chinese tourists after the opening of the tour group.”

  Cheng Xiao spent a lot on air tickets and accommodation for this trip. The average round-trip air ticket for two people was nearly 7,000 yuan.

Since January is the peak tourist season in Phuket, the accommodation exceeds 1,000 yuan per night.

Cheng Xiao said, “Thailand’s tropical islands are more charming, with cheaper food and services, and higher cost performance.”

  "The popularity of Spring Festival tourism is obvious to all. Taking this as a starting point, I believe that the confidence and consumption potential of Chinese tourists will be released at an accelerated rate, and the tourism market will see a considerable recovery this year." said Shen Jiani, a senior researcher at the Strategic Research Center of Ctrip Research Institute.