On January 26, Alibaba released a "warm" consumption report for the Spring Festival in 2023. The report shows that during the Spring Festival in the Year of the Rabbit, online and offline demand will be boosted, consumption in the tourism film industry will pick up, and consumption with local characteristics will heat up.
The reunion of the world is back, driving the market to show warmth and confidence.
The tiger passes through Xiongguan, and the rabbit enters the spring.
Spring, I don’t know when it started, the old leaves suddenly sprouted new shoots, and when the wind blew, I subconsciously wrapped my coat tightly, but found that it was not cold anymore.
Even if the shoes are still filled with mud, you still have to whistle and look far away.
Consumption is warm: Fliggy’s B&B orders increased by 260% year-on-year, and the tourism industry raises eyebrows
During the Spring Festival, tourists also began to chase the warmth.
According to Fliggy data, the most popular domestic tourism destinations this spring are Chengdu, Shanghai and Guangzhou.
The number of tourists in many southern tourist attractions has also ushered in explosive growth.
The turnover of holiday products in Yunnan has increased by more than 14 times, the number of holiday product orders during the Spring Festival in Hainan has increased by 24% year-on-year, and the number of air ticket bookings to Hong Kong has increased by more than 22 times year-on-year.
Tourists from Beijing, Zhejiang, and Sichuan like to visit Hainan the most, while tourists from Zhejiang, Guangdong, and Jiangsu prefer to visit Yunnan.
Tourists from Shanghai, Hangzhou and Beijing prefer to go to Hong Kong.
Statistics show that during the Spring Festival, Fliggy’s homestay orders increased by more than 260% year-on-year, and Dali, Lijiang, Xiamen, Sanya, and Beihai became the most popular cities for homestay bookings.
On the Fliggy APP, the number of international air ticket bookings during the Spring Festival increased by more than 4 times year-on-year, and the number of people applying for visas increased by more than 3.4 times year-on-year.
According to the map data of AutoNavi, Leishan County, Dali City, Jinghong City, Fenghuang County, and Nan'ao County from New Year's Eve to the third day of junior high school have become the five busiest counties during the Spring Festival because of their abundant tourism resources.
In addition, the number of searches related to new energy vehicle charging on AutoNavi increased by 69.8% year-on-year.
And my hometown tells all the wanderers that in addition to poetry and distant places, you also have ribs and lotus root soup, hot pot and dipping sauce, fried chicken and stewed naan.
From the first day to the third day of this year, RT-Mart’s customer unit price increased by 5.3% year-on-year.
Local specialty delicacies have become RT-Mart's best-selling New Year products.
Guangzhou residents like to buy egg roll gift boxes and probiotics; Shanghai consumers like to buy deep-fried dough sticks, egg dumplings and meat buns; Coriander and white chives are the best sellers.
Jinan people prefer to buy pastries, and steamed buns, fried dough sticks, shredded coconut buns and Xiaolongbao are the most popular.
RT-Mart's five most popular Chinese New Year dishes are: Braised Pork with Pork, Buddha Tiaoqiang, Morel Mushroom and Bamboo Fungus Soup, Braised Lamb with Chestnuts in Braised Sauce, and Sichuan Flavored Saliva Chicken.
Where there is an old love on the dining table, there is a "new love".
Among the fresh orders in Tmall Supermarket, orders for imported fruits such as young coconuts, cherries, and avocados skyrocketed, occupying the top three seats of seasonal fresh products; while Gannan navel oranges and Dandong strawberries became the top brands of domestic fruits, bringing the taste of childhood.
"Spring Festival stalls" rely on word of mouth to reverse the decline, and local customs make people feel warmer offline
In addition to playing well and eating well, the annual custom of "watching blockbuster movies" is also back.
According to the data of Beacon Professional Edition, according to the real-time data of Beacon Professional Edition, at 11:58 on January 26, the total box office (including pre-sale) of the 2023 Spring Festival (January 21-January 27) exceeded 5.263 billion, and the number of viewers Breakthrough 100 million people!
The market performance can be described as exciting, especially this year’s box office revenue of 1.123 billion on the third day of the Lunar New Year surpassed the 1.111 billion box office on the second day of the Lunar New Year.
Such good results can be achieved on the one hand because the impact of the epidemic is gradually eliminated. On the first day of the Lunar New Year, there were 11,536 theaters with box office revenue, and the number recovered to 98% of the same period last year. More importantly, this year’s Spring Festival movies generally have a good reputation. , Taopiaopiao has scored 7 films with more than 9.0 points, especially "The Wandering Earth 2" and "Man Jianghong" Taopiaopiao scores are as high as 9.7 and 9.5 points.
The box office has a good reputation, and the "Spring Festival file" has fired the first shot of the recovery of Chinese movies.
There are many people, and the customs of various places make offline business feel warm, and flowers and jewelry are the first to bear the brunt.
This year’s Spring Festival, Hema launched nearly 80 types of New Year’s Eve flowers, including tulips, snow willows, aomei, red Swiss wood, peach blossoms, cherry blossoms and other fresh-cut flowers and fresh-cut branches.
On the twenty-ninth day of the Chinese New Year (January 20), the sales of New Year's Eve flowers exploded, an increase of 72% year-on-year. Phalaenopsis has become the most popular New Year's Eve flower in various districts.
During the Spring Festival, Intime Department Store's jewelry products continued to maintain a high growth rate, of which K gold jewelry increased by 303% year-on-year.
In terms of subdivision, the "beauty economy" such as earrings, bracelets, and pendants is rapidly heating up.
It is reported that in order to welcome the Year of the Rabbit, many jewelry brands have launched pendants, beads, blessing cards and other single products for the Year of the Rabbit.
In the Miaojie app, the search volume of the keyword "rabbit" in the past three days has increased by 7 times compared with last year.
A shopping guide of Yintai Department Store said: Many couples, couples, or girlfriends who come to shop will come to the counter to ask if there is a design in the shape of a bunny. The price is hundreds or thousands of dollars, which is very suitable as a New Year gift. You can also ask the shopping guide to weave a bracelet with red rope, and the atmosphere of the New Year will be full immediately.
Some counter shopping guides have to weave dozens of bracelets a day.
Warm and warm: "You don't need to put the snacks in bags, please give them to the delivery guy who is hungry."
Behind the "warm" consumption is warm human feelings.
Companionship is the longest confession of love. On the hot search list of Quark APP, mulled red wine, hand-brewed coffee and tea brewed around the stove surpassed heavy-tasting foods such as snail noodles and spicy noodles, and became the top three gourmet searches.
Cooking tea around the stove shows a sense of ritual and a sense of atmosphere when everyone is together.
In a rare reunion, some people took their partners, and many young people chose to "carry the cat" home.
Data shows that during this year's "New Year's Shopping Festival", the search volume of cat bags in Tmall Supermarket surged by 60% month-on-month.
To celebrate the New Year with pets, pet New Year’s Eve dinner, pet cleaning products, and new pet clothes are also indispensable. The sales of pet New Year’s Eve dinner on Tmall Supermarket increased by 20% year-on-year, the sales of cleaning products increased by 20% year-on-year, and the sales of New Year’s clothing increased by 50% year-on-year .
Other young people who can't "carry cats" also use hard technology to escort their pets during the Spring Festival.
Statistics show that in the week before the Spring Festival, searches for smart cat litter boxes, drinking water machines, and monitoring equipment on Tmall Supermarket increased by 50 times.
There are more young people returning to their hometowns, and more elderly people who can use digital technology.
From January 16th to 24th, the number of taxi-hailing services for the elderly on the AutoNavi taxi-hailing aggregation platform increased by 32% year-on-year, and the frequency of elderly people using mobile phones to call for taxis increased by 10%.
The five cities with the largest cumulative service mileage are Shanghai, Beijing, Chengdu, Guangzhou and Hangzhou.
During the same period, the number of "code call" calls at the stations nationwide to help the elderly take taxis and warm their hearts also increased by 16.3% year-on-year.
During the same period, data from DAMO Academy showed that the number of people who were screened for Alzheimer's disease through the AI applet increased by 518% month-on-month.
According to data from Ele.me, during the Spring Festival this year, testing instruments/test strips, hearing aids, weight-loss drugs, oxygen-making supplies, and tonics for regulating the three highs have become the best-selling healthy "New Year's goods".
Prepare health supplies for parents and family members, and teach elders to do a good job in protection, testing and emergency response. This is a filial piety that many people must do after the epidemic is opened.
Hema's light health care products also ushered in hot sales during the Spring Festival.
According to the data, the sales of Hebubu donkey-hide gelatin cake increased by 339% year-on-year, and the sales of Hebubu dendrobium and Hebubu bird's nest gift boxes increased by as much as 119% year-on-year.
During the Spring Festival, many of the people who ordered takeaway for themselves were people who stuck to their posts and spent the New Year in different places. When the Blue Knight delivered three meals for them, he was also "fed".
This Spring Festival, the Central Meteorological Observatory continues to issue double warnings for cold waves and snowstorms: the minimum temperature in many places will drop below freezing point, and many brothers are also fed heart-warming food. You can give it away or cover your hands if you don’t drink it”, “The road is slippery in the rain and snow, be careful of traffic safety, and keep warm”, “Luoshiding Coconut Ball Red Bean Paste Bread does not need to be put in a bag. Just give it to the takeaway chef”… …
Employment warming: pay tribute to perseverance, save energy for the future "Spring Festival is not closed"
There are thousands of mountains and rivers to arrive, and there are also thousands of mountains and rivers to go.
During the Spring Festival, in addition to the fact that United Express does not close in more than 300 cities across the country, Cainiao also continues to provide next-day delivery and door-to-door delivery services for cities through its self-operated Cainiao Direct Delivery.
During the Spring Festival, tens of thousands of rookie stations also do not close as usual.
From the 28th day of the new year to the third day of the new year, Shanghai, Hangzhou, Guangzhou, Shenzhen, Suzhou and other five cities ushered in booming shipments and receipts.
According to Cainiao data, these five cities are all in the top ten of the delivery list and receipt list.
Consumers are busy visiting relatives and friends to make New Year's goods.
Merchants are busy seizing the peak consumption season of the Spring Festival, rushing to produce and deliver goods.
At the same time, during the Spring Festival, the number of users searching and downloading resumes on Quark App increased by 180% year-on-year.
Even during the holidays, young people are still enthusiastic about learning. Statistics show that the most popular qualification certificates are architect professional qualification certificate, teacher qualification certificate, registered fire engineer qualification certificate, legal professional qualification certificate, certified public accountant qualification certificate, and even multi-skilled certificates. The "plus" young people who are pressing themselves hope to obtain more diversified professional qualifications and accumulate energy for the future.
The most popular emerging occupations are Sannong delivery anchor, video up host, pet caretaker, and face pincher (virtual avatar creator).
Contemporary young people are prepared and hopeful for the present and the future, holding happiness firmly in the palm of their hands.