Xinhua News Agency, Nanjing, January 24 (Reporters Pan Ye and Li Yuze) During the Spring Festival, when it rained, the Lantern Market at the East Arch of Confucius Temple in Nanjing was still full of people and the atmosphere was booming.

After an absence of 3 years, Nanjing's traditional lantern market has reopened.

Rabbit lanterns, lotus lanterns, lion lanterns, pineapple lanterns... Decorated with festive lanterns, the strong flavor of the New Year permeates the streets and alleys, complementing the lively crowds and dispelling the cold and damp in the ancient city of Nanjing.

　　The Confucius Temple is one of the cultural landmarks of Nanjing.

There are many small shops here, and individual industrial and commercial households gather, which is the "weather vane" of consumption.

"The rain can't stop people from going out of the house, and neither can we." He Shuangsheng, the inheritor of the intangible cultural heritage of Qinhuai lanterns, is a native of "old Nanjing".

This year, Lao He declined the berth in Dongpailou, and wanted to accompany his little granddaughter to stroll around the Confucius Temple.

　　"Thanks to the fact that lanterns are often displayed on multiple social platforms and e-commerce platforms, orders can be maintained even during the epidemic, and this year's orders from other places have doubled." Lao He said, fortunately, he was busy a year ago, and he Only then will you have the opportunity to take a breather and enjoy the family happiness.

　　Lao He sighed with emotion that "it is not what it used to be". Nowadays, lanterns can be sold all over the country through various platforms. You can also place orders with your fingers anytime, anywhere, and you can pay by swiping your face at the lantern market.

　　Digital life makes convenience at your fingertips.

The Century Hualian Youxian Supermarket, which is also near the Confucius Temple Pedestrian Street, had better online business on the eve of the Spring Festival.

　　He Gaoqi, the owner of the supermarket, said that everyone wants to rest at home during the Chinese New Year. Small stores with a wide range of categories, coupled with the instant retail of "goods delivered within one hour", can almost meet various daily consumption needs of surrounding communities and neighborhoods.

"Cherries, beer, milk, and various snacks and accessories with rabbit elements are the best sellers during the Spring Festival holiday," he said.

　　According to data from the retail platform Meituan, from this year’s Laba Festival to New Year’s Eve, orders for all kinds of New Year’s goods in Nanjing have increased by 36% over the same period of the previous year through instant retail. Orders for various decorations such as home decorations increased by 122% year-on-year, and orders for new year gift boxes such as fruit gift boxes and casual snack gift boxes increased by 41% year-on-year.

　　"Post-90s" Wang Caihong also opened a supermarket in the past. During the epidemic, she joined a fruit franchise chain brand and transformed "sweetly" in a new field.

The same retail business, Wang Caihong admitted frankly that the "playstyle" of fruit shops is completely different.

After the transformation, her idea of ​​solving the problem is to transform to digital, "acquire customers" through electronic payment, takeaway, group buying, etc., and rely on chain brand resources to continue to "attract fans" in the high-frequency consumption of fruit retail.

　　He Ziyun, a staff member of Alipay's digital business department, said that in the next step, Wang Caihong's fruit shop plans to install artificial intelligence cash register equipment that can automatically identify fruits and vegetables. There are many small shops like this that use digital management tools to reduce costs and increase efficiency.

　　Behind thousands of small shops, there are a large number of small and micro enterprises and individual industrial and commercial households.

Street communities and relevant departments around the world have taken active actions to help small shops guide passenger flow, reduce burdens and costs, and help small shops grow economically through digital upgrades and convenient services.

　　Zhou Lu, Section Chief of the Taxation Service Section of the Yuhuatai District Taxation Bureau of the State Administration of Taxation, said that in response to tax-related needs such as insufficient staff in small stores and increased invoices during the Spring Festival, tax services can basically be handled in a "contactless" manner through online applications. Realize the "next day delivery" of bills.

And through the digital tax enterprise service intelligent platform, accurate push of preferential tax policies can turn the "account" tax bonus into "real money" in the "pocket" of the small store, ensuring that the policy bonus can be enjoyed and enjoyed quickly. pocket.

　　Digitization has given birth to a New Year's flavor.

From the instant arrival of New Year's goods, to the sale of lanterns across the country, to the automatic identification of fruit selection... With the accelerated evolution of digital life, the way to open "New Year's Customs" is changing, but the circulation of human feelings and friendship has not changed. People's pursuit of a better life remains the same as before. The acceleration of digitalization has made the Spring Festival more flavorful and the business of small stores more prosperous.