Consumption is more convenient, and life has "fireworks".
Whoever can provide more convenient service and consumption experience will have the opportunity to be favored by more consumers, and will be able to win the opportunity or overtake in a corner.
Whether you can "buy, buy, buy" conveniently and quickly affects consumers' willingness and choices to consume to a great extent.
Affected by various factors, my country's consumer market has been impacted to a certain extent, but there are still many bright spots for growth.
From January to November 2022, online retail sales will continue to increase, and the national online retail sales of physical goods will increase by 6.4% year-on-year; among physical stores, the retail sales of convenience stores will increase by 4.3% year-on-year.
According to a survey by the China Chain Store and Franchise Association, from 2016 to 2021, the growth rate of my country's instant retail market has reached 81%, and it is expected that the scale will exceed one trillion yuan in 2025.
Online shopping, one-click ordering; 24-hour convenience stores, supplying daily necessities at any time; instant retailing, 30 minutes delivery to home... It is not difficult to see that whether it is convenient and quick to "buy, buy, buy" has a great impact on consumption Consumers' willingness to consume and consumption choices.
In recent years, many merchants have worked hard to improve the convenience of consumption and "eat" dividends.
The supermarket has transformed into a "one-stop" community commercial center that can provide functions such as housekeeping, washing and dyeing, sewing and repairing shoes, collection and payment, and terminal logistics. Consumption of bulk commodities goes to the countryside... Whoever can provide more convenient services and consumption experience will have the opportunity to be favored by more consumers, and can win the opportunity or overtake in a corner.
If businesses want to provide consumers with more convenient consumption conditions, they must think from the standpoint of consumers.
Merchants need to understand consumers' behavior habits, identify consumers' needs, grasp consumers' pain points, combine their own positioning, provide effective solutions for them, and establish closer business and emotional links with consumers to achieve Service expansion, shaping brand image.
For the market management department, making consumption more convenient is a big topic.
In cities, it is necessary to speed up the construction of supporting facilities such as "a quarter of an hour" convenient living circle, to meet the basic consumption of citizens' daily life and diversified quality consumption as the goal, and to focus on public spaces such as communities, colleges and subway stations, rationally layout and Continuously enrich the business format.
It is also necessary to improve quality standards, environmental sanitation, and service quality through standardized transformation, so that citizens can "nearly" enjoy convenience and shop comfortably.
In rural areas, it is necessary to strengthen the construction of consumer infrastructure, such as improving rural e-commerce supporting services, and accelerating the construction of a county-level and rural three-level logistics node facility system with county-level logistics nodes as the core, township service stations as the skeleton, and village-level terminal outlets as extensions. Improve the coverage of "express delivery to the village".
Encourage large-scale commercial leading enterprises to deploy in counties and townships, continue to carry out the activities of sending bulk commodities to the countryside, guide counties to introduce new forms and models of urban consumption, and meet the personalized, diversified and constantly upgrading consumption needs of rural residents at the "doorstep".
It is necessary to provide convenience for merchants to innovate and improve consumption conditions, by deepening the reform of "decentralization, management and service", optimizing business licensing conditions, simplifying the approval process, and reducing administrative costs.
For new models such as "trunk market" and "weekend fair", it is necessary to take the initiative to connect services, give planning guidance based on actual conditions, and provide help and support in terms of venue facilities, health and safety, and transportation security.
It is necessary to create a safer environment for consumers to consume quickly, promote the standardized construction of consumer rights protection service stations, and establish a diverse consumer dispute resolution mechanism to make consumer rights protection more convenient and consumer dispute resolution more timely and effective.
For payment methods such as digital renminbi, it is necessary to improve technical means on the premise of protecting user privacy in accordance with the law, so as to bring consumers a more convenient and secure payment experience.
Consumption is more convenient, and life has "fireworks".
With the further optimization of epidemic prevention and control measures, the gradual implementation of a series of policies to promote consumption, and the continuous improvement of the consumption environment, residents' consumption demand will continue to be released, and the market will recover steadily.