Chinanews.com, Beijing, January 24 (Reporter Du Yan) Four days before the Spring Festival holiday, department stores, supermarkets, specialty stores, catering and e-commerce companies monitored by the Beijing Municipal Bureau of Commerce achieved sales of 2.84 billion yuan, returning to 89.8% of the same period last year (Lunar calendar, the same below), an increase of 13.7% over the same period in 2019.

The passenger traffic of 60 key business districts in Beijing exceeded 14.127 million, recovering to 89.2% of the same period last year.

　　Today, the Beijing Municipal Bureau of Commerce stated that four days before the Spring Festival holiday, commercial departments at all levels in Beijing and commercial service companies meticulously organized market supply and service guarantees, with sufficient quantities of daily necessities and stable prices. Commercial companies actively created a festive atmosphere and carried out various activities to stimulate Consumer enthusiasm, the consumer market is stable and orderly.

During the Spring Festival holiday, various commercial enterprises in Beijing carried out various activities to stimulate consumption enthusiasm.

Photo by China News Agency reporter Tomita

"Vegetable Basket" has high quality, stable price, and stable service

　　During the Spring Festival, major wholesale markets in Beijing continued to implement the policy of exempting entry fees for vegetables and fruits to reduce transaction costs for merchants and attract foreign sources of goods to Beijing.

Xinfadi kicked off the New Year’s goods festival, 2,000 merchants stayed in Beijing to guarantee supply, and the categories were sufficient to enrich citizens’ dining tables for the Spring Festival; chain supermarkets, e-commerce and direct supply companies strengthened the organization of supply sources, took advantage of direct procurement, increased the purchase of people’s livelihood necessities, and guaranteed The supply is continuous to meet the public's festival consumption needs.

Four days before the holiday, the market supply of daily necessities such as grain, oil, meat, eggs, and vegetables was sufficient and prices were stable.

　　During the Spring Festival, many express delivery companies in Beijing ensured their operations, and key domestic service companies ensured that domestic service personnel stayed in Beijing for the New Year through publicity and mobilization, organization of condolences, and distribution of red envelopes.

Splendid Spring Festival themed activities in the consumer market

　　During the Spring Festival, Beijing launched more than a thousand consumption-promoting activities, including more than 30 municipal-level activities such as "New Year's Shopping Festival", "Ice and Snow Festival", and "New Year's Eve Dinner", and district-level activities such as "Chao Chaoyang" and "Tesco Sub-center". More than 80 activities and nearly 900 activities of various market entities.

In the four days before the holiday, the passenger flow in the Daxing Airport business district, Xihongmen business district, and Qianmen Dashilan business district increased by 1.1 times, 35.4%, and 34.3% year-on-year respectively.

　　During the Spring Festival, all kinds of consumer coupons benefit the people and promote business.

"Wonderful New Year Products" in Xicheng District launched millions of coupons, "Yuehui New Year Tesco Yicheng" in Yizhuang District distributed tens of millions of coupons in conjunction with four major business districts, Chaoyang District "2023 New Year Catering Coupons", Shijingshan District "Jingcai New Year Gifts" Food and Beverage Coupons”, Changping District “WeiYoung Changping Catering Coupons”, Shunyi District “Pin Shunyi Happy Life Catering Coupons” to enjoy gourmet food.

Major banks and financial institutions have launched digital renminbi incentive funds, and 150,000 consumer red envelopes can be fully deducted.

In the four days before the holiday, the sales of Huiju Shopping Center, Capital Outlets, Wu Yutai, and Guohua Shopping Center increased by 59%, 48.8%, 19.9%, and 10% year-on-year respectively.

During the Spring Festival holiday, various commercial enterprises in Beijing carried out various activities to stimulate consumption enthusiasm.

Photo by China News Agency reporter Tomita

Gathering delicacies, catering consumption is heating up

　　During the Spring Festival, the New Year’s Eve dinner starts a delicious and happy year.

Meizhou Dongpo and Songhelou New Year’s Eve dinner pre-made dishes reproduce the “home restaurant taste”, Da Dong and Siyue puffer fish offer home-cooked New Year’s Eve dinner and out-of-home cooking services, Hu Da Restaurant’s three New Year’s Eve dinner set menus are unlimited and “delicious all night” , Jindingxuan's "golf set meal for two" New Year's Eve dinner is not closed, Cuihualou, Bianyifang, Wangshun Pavilion, Emei Restaurant, Barbecue Wan, Quyuan Restaurant have a new variety of New Year's Eve dinner set menus and new year gift boxes, Emei Restaurant "Caiyuan Guangjin" There are various types of "good luck" auspicious set meals. Quanjude reunion series and family portrait series gift boxes are rich in flavors. Hongbinlou "Lucky Pledge" semi-finished set meal, casserole sauce gift box, and old Xi'an restaurant New Year gift box are popular.

Three days before the holiday (New Year's Eve to the second day of the new year), 19 catering companies under key monitoring, including Quanjude, Donglaishun, Bianyifang, and Wangshunge, had 49,075 dine-in tables, a year-on-year increase of 1.1 times; takeaway orders were 52,383, a year-on-year increase of 85%.

　　The Spring Vegetables for the Year of the Rabbit are on the market. Taotaoju has launched a Guangzhou-style Spring Festival Poon Choi, Dadi Western Restaurant "Yutu Zhegui", Shaguoju "Successful Rabbit", and Youyishun "Rabbit Lucky Bun" are cute and interesting.

Well-known catering brands such as Taiwuer, Chuanchengyuan, Dongxinglou, and Juqi will live broadcast the special benefits of their signature products for the new year. The World Flower Grand View Garden "2023 Flower and Food Fair" gathers more than 20 time-honored restaurants and local flavor restaurants, 200 More than a variety of special delicacies and New Year's goods gift boxes, taste the deliciousness of the New Year.

Four days before the holiday, the monitored catering turnover of Quanjude, Donglaishun, and Longfu Temple increased by 74.3%, 70.2%, and 48.7% year-on-year respectively.

Consumption of integrated business, cultural and tourism services picks up steadily

　　During the Spring Festival holiday, the demand for family visits, peripheral tours, and trips to Beijing has increased, and there are various ways to play, and the recovery of inter-provincial travel has accelerated.

Beijing's main parks and key scenic spots launched 76 garden tour activities, Zhongshan Park and Xiangshan Park's red cultural tour routes promoted patriotism, Badaling Night Great Wall opened for the first time during the Spring Festival, and Ctrip's platform "popular departure cities" and "popular destination cities" ranked first in Beijing .

The World Garden Park opened the theme lanterns of "Prosperity·Flower Dream", and the New Year's Lantern Festival in the Nangong tourist area of ​​Beijing "Visiting the Temple Fair to Celebrate the New Year" has a different flavor of the New Year. Happy Valley debuted the mascot "Rabbit Yuanyuan" of the Spring Festival Gala, and Beijing Garden Expo Park's "Looking for the New Year's Spring Tour" Hanfu show and intangible cultural heritage exhibition panorama presented an ancient town.

According to data from UnionPay Commerce, the amount of accommodation consumption increased by 6.3% year-on-year.

　　The cultural drama started to add color to the wonderful holiday.

Going to temple fairs, watching performances, watching exhibitions, and during the Spring Festival holiday, there are a lot of cultural activities in Beijing. There are more than 1,600 big plays, more than 2,000 mass cultural activities, and 88 garden activities to celebrate the new year.

Tianqiao Xiaonian Cultural Temple Fair, Shijingshan Amusement Park Spring Festival Temple Fair, and Yanqi Lake Spring Festival Temple Fair have returned after a long absence to welcome blessings and welcome the new year. The 10th Badachu Chinese New Year Cultural Temple Fair with the theme of “Bring auspiciousness home” opened, and the scene was full of New Year flavor.

　　Beijing People's Art Group, Beijing Performing Arts Group, and Beijing Peking Opera Theater staged traditional dramas, and Beijing Symphony Orchestra and Beijing National Orchestra played beautiful melodies. Public account free tickets, fan coupons, flash kill benefits.

Various museums in Beijing carry out a series of activities such as popular science education, intangible cultural heritage performances, and museum fairs.

　　The Spring Festival movie collection "The Wandering Earth 2", "Man Jianghong" and other themes are full of highlights. As of 12:00 on January 24, the Beijing box office has exceeded 90 million yuan.

(Finish)