Ticket prices for the Spring Festival stalls dropped for the first time, with an average ticket price of 54.6 yuan

　　Author: Jie Shuyi

　　According to the data of Beacon Professional Edition, as of 10:08 on January 22, the total box office (including pre-sale) of the 2023 Spring Festival stalls (January 21-January 27) exceeded 1 billion, with a total of 18.3017 million people and a total of 116.26 sessions. Ten thousand games, the average ticket price is 54.6 yuan, which is a decrease of 3.7 yuan compared with the 58.3 yuan of the same stage of the Spring Festival pre-sale in 2022. It is also the first decline in the average ticket price in the past seven years since 2016.

　　At present, "Wandering Earth 2" ranks first at the box office, with 290 million yuan;

　　"The Wandering Earth 2" is a sci-fi film directed by Guo Fan, starring Wu Jing, Andy Lau, and Li Xuejian.

As early as the Spring Festival in 2019, its sister film "The Wandering Earth" ranked fifth in the box office of Chinese film history with a box office of 4.688 billion yuan, opening the first year of Chinese science fiction films.

After four years, the second part will land on the Spring Festival file again. "The Wandering Earth 2" must attract much attention. I don't know if the box office performance can match the first part.

　　"Manjianghong" is a movie directed by Zhang Yimou, starring Shen Teng, Yi Yanqianxi, and Zhang Yi. It tells the story of the Shaoxing period of the Southern Song Dynasty, four years after Yue Fei's death, Qin Hui led his troops to negotiate with Jin Guo.

On the eve of the meeting, the envoy of the Kingdom of Jin died suddenly, and the secret letter he was carrying disappeared.

　　"No Name" is produced by Bona Films (001330.SZ), directed by Cheng Er, starring Tony Leung and Wang Yibo. The film tells the story of underground workers risking their lives to send intelligence and defend the motherland with their lives and blood.

　　This year's Spring Festival file has a total of 7 films.

Chen Jin, a data analyst for Beacon Professional Edition, analyzed that compared with previous years, this year has more genres and richer themes, and the average length of the film is also the longest in the Spring Festival over the years.

Judging from the pre-sale ticket portraits, the current Spring Festival stalls account for a relatively high proportion of women buying tickets, and the proportion of young audiences under the age of 25 in "Unknown", "Man Jianghong" and "Deep Sea" is even more prominent. "The proportion of adult audiences aged 25-34 is more prominent.

　　A reporter from China Business News noticed that many theaters in Shanghai are almost full of movies on the first day of the Lunar New Year, especially the popular top movies.

If you want to buy the afternoon session on the first day of the Lunar New Year, you can only buy a poor location, while the morning and evening sessions are relatively easy to buy.

　　In the past 2022, the epidemic has repeatedly repeated, causing the operating rate of theaters to fall to the bottom since the outbreak.

Moreover, many film and television companies are not willing to invest a lot of money in the production of movies that are released during the low box office period. This has resulted in very few film sources for movie theaters. cycle.

　　However, with the optimization of local epidemic prevention policies at the end of 2022, the film market, which has been in a "film shortage" for a long time, will gradually become lively. box office.

Moreover, from December 2022 to the present, after the peak of the first wave of new crown infections has passed, more and more movie fans are willing to enter the theater, and more and more movies are confidently released, so a virtuous circle in the box office market has been formed .

　　However, Sun Jiashan, an associate researcher at the Chinese Academy of Arts, still holds a relatively calm forecast for the box office performance of the Spring Festival in 2023.

"The films already scheduled for the 2023 Spring Festival show a lineup of '4+2'. During this period, one or two small and medium-cost realistic films may come in. Indeed, in previous years, the Spring Festival file rarely had such a strong lineup in 2023. However, based on the well-known rebound factors of the epidemic, the box office of the Spring Festival in 2023 should not have a big breakthrough compared with previous years. The real market recovery should be in the summer, and the middle market between the Spring Festival and the summer. There are twists and turns."