The Rabbit Lord in the Spring Festival of the Year of the Rabbit is so popular. According to the "Old Lier", it was supposed to be the mascot to invite home during the Mid-Autumn Festival, and the twelfth lunar month was taken home in advance.

　　On the eve of New Year's Eve, Zhang Zhongqiang, the fifth-generation inheritor of Beijing clay sculpture, brought more than 20 rabbits to the intangible cultural heritage exhibition in Dashilan, Qianmen. All sold out before.

The Year of the Rabbit is here, and there are many people looking for Zhang Zhongqiang to buy rabbit masters. "At most, hundreds of rabbit masters were invited away within a day."

　　"Inviting the Rabbit Master is to pray for peace, sending the Rabbit Master is to send auspiciousness, and there is a legend about the Jade Rabbit curing diseases and eliminating disasters." Over the years, the Rabbit Master has not only become a festival folk product of the Mid-Autumn Festival, but also a cultural symbol of Beijing.

Zhang Zhongqiang said that what he is happiest about is seeing many young people accept the Rabbit Master made by old craftsmanship, which is the inheritance of culture.

　　Browse through a lot of information, carefully design Guimao Year of the Rabbit

　　Holding the Rabbit Master in his left hand, he wrote a golden word "Fu" on the Rabbit Master with a brush in his right hand, and a "Fish in Years of Years" tailor-made for the Year of the Rabbit in Guimao is completed.

　　"The carp on the left has already jumped out of the water. Although it encountered many difficulties, it still tried to jump over the dragon gate; the sweet-scented osmanthus tree on the right was born in Guanghan Palace, and under the tree is the jade rabbit pounding medicine. The little rabbit is lively and cute, and the sweet-scented osmanthus tree is growing Unceasingly, it means that we can live a better life in the Year of the Rabbit.” Zhang Zhongqiang held a “Fish in Years” rabbit master and introduced the meaning behind each element.

In order to design this "Fish Year after Year", Zhang Zhongqiang read a lot of materials.

　　Rabbit Master is one of the traditional handicrafts of Beijing clay sculpture, and it is also a folk auspicious toy with Beijing characteristics.

"There is no rouge on the face, but only a thin line drawn on the small three-petal mouth, which is red and oiled; a little light red is painted on the two slender white ears; in this way, the little rabbit's face brings out A handsome look", this is the description of Master Rabbit in the masterpiece "Four Generations Under One Roof" by Lao She, a Beijing school writer. Many people know that Master Rabbit also started from this passage.

　　Zhang Zhongqiang said that with the recognition and love of more and more people, Rabbit Baby is no longer just a festival folk product for the Mid-Autumn Festival, but has become a cultural symbol in Beijing, implying health and safety.

　　The small shop is more than ten square meters, and it is packed to the brim every day

　　Zhang Zhongqiang runs two "Old Beijing Rabbit Master" stores in Yangmeizhu Xiejie and Liulichang.

The store is not big, but there are a lot of rabbits in different sizes and shapes. The rabbits in the store adopt traditional production techniques to maintain the taste of the past rabbits.

One month before the Spring Festival, people began to find Zhang Zhongqiang one after another, wanting to invite a rabbit to go home for the New Year. The small shop of more than ten square meters was packed to the brim every day.

　　On January 20, Zhang Zhongqiang took Mr. Rabbit to participate in an intangible cultural heritage exhibition, and Mr. Rabbit lovers even chased him to the exhibition site.

"In the past, some people bought rabbits during the Spring Festival, but not as many as this year. The Year of the Rabbit is here, and the rabbits are also popular. At most, more than a hundred rabbits can be sold a day." A few days ago, Zhang Zhongqiang prepared nearly a thousand rabbits for the Spring Festival. It was sold out, and most of the people who asked him to buy a rabbit later came back empty-handed, but there were also some who were very sincere, and would explain why they bought a rabbit. Self-retained money" is taken out.

　　Rabbit Lord is a kind of colored sculpture in Beijing. It has a history of more than 400 years. The prototype is the long-eared Dingguang Immortal in Fengshen Yanyi. majesty.

Zhang Zhongqiang will patiently explain the tradition and culture behind it to every consumer who comes here for the name while selling the baby rabbit.

　　In his view, the change of Master Rabbit's identity also represents the return of traditional culture.

The ancient folk culture is recognized by consumers, and everyone is willing to buy Rabbit Baby, which is the recognition of traditional Chinese culture.

　　Young people agree with traditional Chinese culture, "It makes me happier than selling rabbits"

　　First make mud, then make blanks, and finally paint... Zhang Zhongqiang said that the production process of Rabbit Master is not complicated, but there are many details in each link.

Take mud making as an example, a certain proportion of cotton should be mixed in the soil.

As for the proportion of cotton and what kind of viscosity is the most suitable state, it depends on the perception of the state of the mud by the hands and eyes of the craftsman.

　　On the basis of the traditional rabbit image, Zhang Zhongqiang is also incorporating some innovative elements.

He said that with the rapid rise of the national trend in recent years, young people's recognition of traditional culture has gradually increased, and Rabbit Master is also loved by young people.

At the exhibition site on January 20, there was a young customer who came from Yizhuang specially, wanting to buy a rabbit to give to a friend in time for the Spring Festival.

"I have always liked Master Rabbit, and there are quite a few in my house."

　　On the same day, Zhang Zhongqiang brought more than 20 rabbits to the scene, including several customized ones.

In his view, more and more young people are beginning to identify with traditional Chinese culture, feel that it is very fashionable, and feel self-confidence and strength from it.

"This is what makes me happier than how many rabbit masters I sell." Zhang Zhongqiang said.

　　Beijing News reporter Cao Jingrui