Behind a festive and lively party: "New Year flavor" should have a new expression

　　Saying goodbye to the old year and celebrating the new year.

As the most important traditional festival of the Chinese nation, the Spring Festival means a new beginning, and it also represents family reunion.

The word "Chinese New Year" has too many concrete expressions - it is a green leather train ticket that has been queued for a long time and finally put into the pocket, it is a steaming and sumptuous New Year's Eve dinner with many dishes, it is a package of delivery The festive and lively firecrackers are like a bowl of dumplings hidden with shiny coins... Going home and being with you have become the collective memory of generations of Chinese people for the Spring Festival. The whole family sits together and watches the party amid laughter and laughter. It has been increasingly upgraded to a "standard configuration" in the cultural life of the Spring Festival.

　　In the past, the TV screen attracted all the attention, but with the continuous advancement of information communication technology and the continuous emergence of innovative media means, the endless New Year's methods and peripheral content have begun to grab more attention.

From snatching red envelopes online to shooting customized New Year greeting videos, from AI drawing New Year pictures to entering the "cloud market", the Internet has made all New Year customs gradually move towards a new form that is three-dimensional, interesting and convenient.

However, while the number of choices increases, the once unforgettable traditional "New Year flavor" is gradually fading away. How to maintain and amplify the sense of ritual of the Spring Festival, and further extend its unique role of emotional inheritance and expression has become a new problem. .

　　Especially the expression of emotion.

In the past three years, we have experienced too many difficulties and challenges together.

Standing at a new starting point, whether it is waving goodbye to the past, or walking side by side with the future, there are too many expectations and blessings to give to yourself, family and friends.

　　Those loves and longings that may be difficult to express directly have been fully released at the "Kuaishou One Thousand and One Nights Old Railway Gala" recently held by Kuaishou.

In the moving performance of "A Letter from Home", Yang Di told her mother word by word, "Don't stay up late to chase dramas, go out and hang out more", with gentle and delicate words; "Hey!

In the hot stalks of "Brothers", there is hidden love between the world and the warmth of reality. The power of China is the unchanging vitality; and even if you are in a foreign country, just look up at the snowflakes in the sky, and the melody of "Send Your Lover·Dongxue" will take you home...

　　Evening parties have long been a common form of festival content, but the special feature of Kuaishou’s old iron gala is that it returns to the simplest, most authentic and simple core-based on the present, we want to be in a party What do you see, what do you get, and what do you remember?

The answer given by the "Tiewan" in the third year is that it always comes from the old railways, runs for the old railways, and "gets together" with the old railways inside and outside the station. It presents the reunion of the old railways. It reflects the life of the old iron, and what is engraved is the exclusive memory of the old iron.

　　It is worth mentioning that the stage design of "Tie Wan" has changed the traditional model of a long distance between the stage of the evening party and the audience seats, but chose to land it as a village surrounded by streetscape buildings-this is the intuitive embodiment of the Kuaishou community concept , the user's identity can be freely switched between content producers and consumers. Every ordinary person has his own stage and is also watching other people's performances.

In the context of the Spring Festival and on this premise, what the village entrance cinema witnesses is not only the joys and sorrows, but also the accompanying "iron taste", the taste of the year and the human touch.

　　If the previous "old iron culture" meant the "cultural code" located in the Kuaishou ecology, when the "Tiewan" was laid out, while enriching the connotation of the former, it also extended the cultural value behind it for a second time, that is The "iron taste" that is full of vitality, full of Jianghu spirit, never forgetting old love, and joyful, is distinct and prominent, allowing the old iron's emotional sustenance and strong Spring Festival atmosphere to resonate at the same frequency.

　　On the one hand, it is the rejuvenation of the way of celebrating the New Year, and on the other hand, it is a different expression of the taste of the New Year.

Innovative media such as short videos and live broadcasts break the constraints of time and space, and give wings to the thoughts and wishes buried in the bottom of my heart through intuitive and convenient content forms.

More importantly, with the help of the progressive narration of "Tie Wan", a group of old irons obtained the most authentic and pure happiness, thus regaining the taste and human touch of the year when they were happy and cheered for them in childhood.

　　This is the charm of the Kuaishou community ecology. Rich and diverse high-quality content and a large base of active users rely on each other, thus laying the foundation for the development of new cultural forms, the inheritance of traditional festivals and folk customs, and the strengthening of user emotional connections.

In this process, the "iron taste" is naturally revealed, users gain a powerful emotional resonance, and the taste of the year adds new imagination, and the media platform itself plays a key role in promoting it.

"Tie Wan" is a profile of reality. On the stage of life, countless ordinary people will illuminate the struggle of the new year with small but extraordinary glimmers.