"New Year's Eve, Xinghua Street".
In recent days, the flower street in Guangzhou has become popular and has become a representative of the Chinese New Year flavor in China.
What goes hand in hand with the taste of the new year is the strong consumption power of the market.
Over the past few days, Guangzhou has stimulated the new potential of "scenario-based consumption" by creating diversified consumption scenarios: various discounts and discounts emerge in an endless stream in the business circle scenario; Activities continue to create consumption hotspots; in the cultural and tourism scene, the integration of culture, business and tourism in scenic spots is getting better, driving the chain consumption power of "food, housing, travel, shopping and entertainment"... Combined with consumer coupons and other measures to benefit the people, Guangzhou has created a city for citizens and tourists. The diversified consumption space that can be enjoyed has given birth to new hot spots and effectively promoted the rapid recovery of the consumer market economy.
The "leverage effect" of New Year's Red consumer coupons is highlighted
"Compared with the last round, this round of cultural tourism coupons was more difficult to grab. In the end, I only grabbed a coupon with a denomination of 50 yuan. In the last round, I successfully grabbed two denominations of 50 yuan and 100 yuan. consumption coupons.” Ms. Yang, a citizen, has recently actively participated in the activity of consumption coupons for cultural tourism in Guangzhou, and was deeply impressed by the popularity of consumption coupons.
At the end of last year, the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism launched the Guangzhou Cultural Tourism Consumption Voucher Campaign, integrating the resources of more than 1,700 cultural and tourism enterprises in the city, and issuing a total of 20 million yuan of consumption vouchers to the whole society in stages.
Every distribution was quickly snapped up.
Coupons are the secret to driving new consumption.
At the end of last year, after the "New Ten Measures" came out, Guangzhou immediately launched a new round of government consumption vouchers, covering five major categories of scenarios: light tea catering, supermarkets, e-commerce, department stores, meals and accommodation, which has a significant role in releasing consumption potential.
Cultural and tourism consumption involves fields such as "food, accommodation, travel, shopping and entertainment", and also includes spiritual consumption such as culture and art, which is a hot growth point.
Guangzhou uses cultural and tourism coupons as an entry point to effectively drive chain consumption, effectively promote the recovery of cultural and tourism, drive new consumption by multiples, and form a "leverage effect" of consumer coupons.
In the process of distributing consumer coupons, various companies actively participated, superimposed discounts, and multiple benefits, showing full sincerity.
Scenarios where consumer coupons are applicable are ubiquitous, and the promotional activities launched by companies are also more powerful than in the past.
The government and enterprises played a "combined punch" to benefit the people, adding to the attractiveness of the new spring consumption season.
In this regard, Mao Yanhua, a professor of economics at the Guangdong-Hong Kong-Macau Development Research Institute of Sun Yat-sen University, suggested that during the Spring Festival, merchants can be encouraged to boldly engage in some Lingnan-style consumption formats, especially focusing on industrial innovation of "Lingnan characteristics + young people", such as food and entertainment. You can also try to issue targeted consumption vouchers to make the effectiveness of consumption vouchers more obvious.
Scenario-style consumption hosts and guests share a happy year
Over the past few days, more than 600 cultural and tourism activities have been launched in Guangzhou's major business districts, scenic spots, and scenic spots. By creating diversified and attractive fresh consumption scenes and cooperating with measures to benefit the people, they have created a combination of expanding consumption and stimulating domestic demand. fist".
In the "Juhui Huadu New Year's Eve Shopping" series of consumption promotion activities, Huadu District took advantage of the traditional festive peak consumption season to jointly integrate cross-border consumption formats such as automobiles, shopping malls, supermarkets, tourist attractions, food, and e-commerce live broadcasts to hold a series of promotional activities. Activate the market and boost the economy.
In the Chimelong Wanbo business district, during the Year of the Rabbit, the "global animal fancy new year greetings" and a series of new year welcome activities were carried out, allowing local citizens and visitors from all over the world to enjoy a happy New Year in Guangzhou.
Text/Guangzhou Daily all-media reporter Chen Weiwei