Allows large quantities of goods to be purchased at discounted prices
Sales outlets are expanding with “wholesale” branches for consumers
Several outlets for cooperatives have launched wholesale branches through offers of large quantities of commodities.
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Suhail Al Bastaki: "Wholesale outlets provide a new concept of shopping, and are particularly suited to the needs of large families."
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Officials of cooperatives and outlets said that local markets are witnessing competition in switching to hybrid outlet patterns that mix retail and wholesale to consumers.
They told Emirates Today that outlets have expanded with wholesale branches, which allow the purchase of large quantities of commodities at reduced prices, expecting their spread to increase in the coming periods to keep pace with the growth in demand for discounted commodities.
Several outlets for cooperatives and "hypermarkets" recently announced the launch of wholesale branches through offers of large quantities of commodities.
hybrid branches
In detail, the Director of the Marketing and Happiness Department at the Union Coop, Dr. Suhail Al Bastaki, said that the cooperative has recently turned to working patterns in hybrid branches or that provide departments for wholesale sales to consumers within a number of regular outlets affiliated with the cooperative, which allows the possibility of selling products in large quantities compared to sales operations. traditional retail outlets.
He added that the cooperative also launched a dedicated wholesale outlet in Dubai at reduced prices, pointing out that the experience was popular with different categories of consumers given that it keeps pace with the growth of consumer demand in search of discounted commodity prices.
Al-Bastaki stated that the wholesale outlets provide a new concept of shopping in the sector, and are especially suitable for the needs of large families in terms of the number of individuals, or families that depend on purchasing their supplies for long periods.
He pointed out that this type of outlets may witness a further expansion in the market in the event that the need for new branches continues to keep pace with consumer requirements.
condition
For his part, the Director of Community Relations at the Sharjah Cooperative, Faisal Khaled Al Naboodah, said that the Cooperative recently launched a branch for wholesale sales to consumers, provided that goods are purchased according to the standards of large quantities, and that loyalty points are not granted when purchasing these goods.
He added that the cooperative also decided to allow wholesale sales in one of its outlets, to operate according to hybrid branch systems that combine retail and wholesale sales to consumers.
Al Naboodah pointed out that the concept of wholesale, or as some call it "cash and carry", which gives consumers the opportunity to buy goods in large quantities at reduced prices, compared to normal retail prices, is one of the new trends that are expected to witness a significant expansion in the retail trade markets during the coming period. The coming period because it meets the special needs of consumers in obtaining goods at reduced prices.
A growing demand
In turn, the sales official in one of the sales outlets that allow offering products at wholesale prices, Ahmed Nasr, stated that this type of outlet is witnessing a growing demand from consumers, some of whom prefer to obtain goods at reduced prices, even if in large quantities.
He pointed out that some people buy products with offers for their family if they are large, or in partnership with friends, which provides them with great discounts compared to retail outlets.
He explained that the expansion of outlets through the concept of wholesale sales allows them to have appropriate profit margins and sales in larger quantities, especially since these goods are supplied from companies in the country or from countries of origin at lower prices.
new concepts
Ibrahim Al-Bahr, an expert in retail affairs, said that wholesale outlets meet the needs of consumers in obtaining goods at reduced prices, according to a common concept called wholesale, which is an expression stating that these prices are classified as wholesale prices for the consumer and not the prices specified for supply to retail companies and "supermarkets". , which makes groceries also benefit from these outlets.
He added that wholesale outlets keep pace with the increase in competition in the local market between outlets, which always motivates them to search for new concepts to increase their shares by attracting consumers.
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