It's too hot to cook New Year's Eve dinner at home, and there are not enough chefs! Someone can earn 20,000 yuan in 10 days

　　Sino-Singapore Jingwei, January 20 (Deng Zhiruo) Recently, Ms. Hu, who lives in Hangzhou, spent 1,800 yuan to order a New Year’s Eve dinner on the chef’s door-to-door platform.

Because it is a private customization, Ms. Hu said that she "thinks of the menu and thinks of being bald".

Ms. Hu chose the door-to-door cooking service that does not include ingredients, that is, she brings her own ingredients or asks the chef to buy them on her behalf. The 1,800 yuan is only the service fee for the chef to cook.

　　As for why she ordered the New Year’s Eve dinner at home, Ms. Hu said, “It’s mainly because eating at home is fun and can save time to spend with the family.” Ms. Hou (pseudonym) from Wuhan also ordered the New Year’s Eve dinner at home. I don’t want my parents to be too tired to eat New Year’s Eve dinner at home, so I invited a private chef to cook at home, enjoy the night view while eating, and watch the Spring Festival Gala together at home after eating, chatting and enjoying the family.

　　Facing the highlight of the Spring Festival—the New Year’s Eve dinner, some people will choose to eat in hotels or restaurants, saving the trouble of cooking by themselves and enjoying service, while others will choose to eat at home.

Need to book one month in advance

All-inclusive generally 3000-5000 yuan / table

　　"

Qi Guoqing is the general manager of Chengdu Anxin Food Trading Co., Ltd. He has been doing door-to-door cooking since 2016 Services, currently the business is mainly distributed in Chengdu, Chongqing, Wuhan, Shanghai and other municipalities or provincial capitals.

When asked about the order for this year's New Year's Eve dinner, Qi Guoqing said so.

　　Hu Quanyu, the person in charge of another home cooking platform "51 Chef", also said that this year's home New Year's Eve dinner is extremely tight.

Generally, the busiest time for our orders is the Spring Festival, followed by the Mid-Autumn Festival. "

　　Both Qi Guoqing and Hu Quanyu said that the on-site New Year’s Eve dinner service they currently provide is mainly for mid-to-high-end customers, and the meals and services will be customized according to customer needs.

　　"There are two main ways of pricing. The first is that the customer puts forward a request, specifying the dishes or cuisines, etc., and we write a quotation. The second is to match the meal according to the customer's budget. If it is lower than our price, we can't make it, and we need to charge more. A certain service fee. This year our lowest grade is 4,000-5,000 yuan, and some customers ask for better food, costing tens of thousands of dollars, and we have also accepted those that cost hundreds of thousands.” Qi Guoqing said.

　　According to reports, there are currently two main service modes for door-to-door cooking, all-inclusive or half-inclusive.

All-inclusive means that the chef brings all the necessary ingredients to the customer's home to cook, and the customer generally needs to pay a certain amount of errand fees.

The half pack means that the customer prepares the ingredients by himself, and the chef comes to take care of the cooking. At this time, the service fee for the chef is charged.

　　Hu Quanyu said that under the all-inclusive mode, the

person. Below this price, chefs are unwilling to take orders.

The charge under the half-package mode is mainly determined by the city and the seniority of the chef.

"During the Spring Festival, chefs in Beijing, Shanghai, Guangzhou, and Shenzhen charge about 600-800 yuan for a table of dishes for 8-10 people. In other cities, the service fee is mainly 400-600 yuan, but those below 400 yuan are not Many." Hu Quanyu said.

　　Chef cooking at the customer's home Photo courtesy of the interviewee

　　"Judging from the orders for door-to-door New Year's Eve dinners, there are more customers who choose all-inclusive. On the one hand, customers feel that it is more troublesome to buy food, and on the other hand, customers often need to receive relatives and friends, and they can't get away." Qi Guoqing said.

　　It is worth noting that not only the dishes and services of the New Year's Eve dinner can be customized, but also the

A chef can earn 20,000 yuan in 10 days

　　According to reports, at present, the door-to-door cooking platform usually chooses chefs with longer cooking experience and more experience. Most of these chefs work in hotels or restaurants and come to the door-to-door cooking platform to take orders part-time.

　　According to Qi Guoqing, some chefs have better skills and good customer reputation, and the platform will actively send orders to him. Generally, each chef takes one order a day, and can take two orders when there is enough time.

During the Spring Festival, based on an average daily income of 1,600 to 2,000 yuan, chefs can earn about 20,000 yuan for 10 consecutive days. Some chefs are even willing to give up their hotel jobs to take orders for home cooking.

　　However, Mr. Zhang, a chef who specializes in taking orders on the door-to-door cooking platform, told Sino-Singapore Jingwei that it is not guaranteed to have orders every day during the peak season of the Spring Festival.

Mr. Zhang said.

　　Photo provided by the interviewees of the New Year’s Eve dinner prepared by the chef for the customer

　　According to Sino-Singapore Jingwei,

Even the Qintang Chinese Restaurant of the Hilton Wangfujing Hotel in Beijing, which has launched “New Year’s Eve dinners at home” in 2021 and 2022 Said that such services will not be launched this year because "there are not enough chefs in the restaurant".

　　Hu Quanyu has his own views on the home cooking market.

"We

. We also provide door-to-door service. The nanny cooks home-cooked food, but we invite professional chefs to cook at home."

　　Hu Quanyu believes that door-to-

. Door-to- door cooking is generally for entertaining relatives and friends, while hotel banquets are more for business entertainment.

At the same time, the dining experience of the two is different. Inviting a chef to cook at home can save customers time to entertain relatives and friends, and the scene can continue after the meal is over, while the hotel banquet usually leaves after eating.

"So I think home cooking is an industry with a wide coverage." Hu Quanyu said.

　　However, due to factors such as catering to mid-to-high-end customers, high unit price per customer, and limited chef resources, the current home cooking service is concentrated in first- and second-tier cities.

　　"Our door-to-door cooking service started in the first-tier cities, because it is a mid-to-high-end housekeeping service, so our focus will still be in the first- and second-tier cities in the next one or two years." Hu Quanyu believes that when door-to-door cooking When rice becomes popular in first- and second-tier cities, this new format will gradually spread to third-, fourth-, and fifth-tier cities, and they will expand according to demand.

Regulatory worries

　　Regarding the food safety and privacy issues that customers are most concerned about, both Qi Guoqing and Hu Quanyu said that the platform will check the chef's health certificate and chef certificate, and will also provide training for chefs, such as requiring chefs to only work in the kitchen area and not enter customers' homes other areas.

　　"We will require chefs to take photos and upload them to the system when entering customers' homes and after cooking each dish. On the one hand, it is convenient for us to control the quality of dishes and services, and on the other hand, it is also to preserve evidence when problems arise." Hu Quanyu Say.

　　In addition, for the property of the customer's kitchen, Hu Quanyu said that the platform will take out corresponding insurance.

"Some customers have expensive kitchen utensils, and if they are damaged, the chef can't afford it himself, so we have insured, and the insurance company will intervene in the claim if this happens."

　　Chen Yinjiang, deputy secretary-general of the Consumer Rights Protection Law Research Institute of the China Law Society, told Sino-Singapore Jingwei that

but according to existing laws, it should belong to catering service institutions and must have License to operate food service.

　　Chen Yinjiang believes that door-to-door cooking

such as the chef's health certificate, chef certificate, and certificate of no criminal record.

If there is a security problem, the platform needs to be responsible.

　　"The new business forms that are born under the new demand are indeed reasonable, but the existing problems should also be paid attention to. At present, the door-to-door cooking industry urgently needs to formulate corresponding operating standards, and it is necessary to reduce behaviors that damage consumers' rights and interests through industry regulations and corporate management. happened." Chen Yinjiang said.

(Sino-Singapore Jingwei APP)

(The opinions in this article are for reference only and do not constitute investment advice. Investment is risky, and you need to be cautious when entering the market.)

All rights reserved by Sino-Singapore Jingwei. Without written authorization, no company or individual may reproduce, extract or use in other ways.

Responsible Editor: Luo Kun