Brand Finance: with a value of more than 51.4 billion dirhams
&e.. the portfolio of the most valuable brands in the telecom sector in the region
&e Group has achieved remarkable growth in business and gained great confidence from its partners.
Photography: Ashok Verma
Hatem Dowidar: “(&e Group) is working on implementing strategic plans that contribute to reshaping the future of business.”
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The &e Group, formerly known as Etisalat Group, has strengthened its position by obtaining the title of the most valuable brand portfolio in the telecommunications sector in the Middle East and Africa, according to the Brand Finance Global 500 report for the year 2023, which was announced during the Forum. World Economic » in Davos.
The &e Group achieved remarkable growth in business, and gained great confidence from its partners in 2022, which reflects its efforts to transform into a leading global group in technology and investment, after the total value of the group's brand portfolio in the telecommunications sector exceeded $14 billion ( about 51.4 billion dirhams).
The &e Group took significant strategic steps that contributed to achieving this advanced classification, including the development of business models within the group, in an effort to improve the level of customer services, in addition to many innovative digital services and solutions provided by the group's business pillars.
global conglomerate
The CEO of the &e Group, Hatem Dowidar, said that the group's obtaining this classification within the "Brand Finance Global 500" report for the year 2023 reflects our harmony with the prestigious global position that the UAE leads in advancing economic growth, by investing in providing Advanced communications infrastructure and digital transformation.
He added: “The group has evolved from a provider of traditional telecommunications services into a leading global conglomerate in technology and investment. The latest innovative services and solutions for our customer base, which exceeds 162 million customers in 16 countries in the Middle East, Asia and Africa.
digital transformation
Dowidar continued: “The transformation process that (&e Group) is embarking on is a continuous journey that focuses on accelerating sustainable growth for each of the main business pillars, and the group continues in its leading role globally to enable the foundations of digital transformation for everyone, including individuals, customers from government agencies and companies of all sizes.” By providing advanced digital solutions.
He added: «(&e) has implemented important and tangible steps to achieve digital transformation, and has been keen during the year 2022 to intensify its efforts in various fields, such as: artificial intelligence (AI), (block chain), augmented and virtual reality technologies, the Internet of things, and (metaverse). ), in addition to cloud services, which made it able to move forward and play a leading role in creating the future of technology.
He stressed that "&e Group" is working on implementing strategic plans that contribute to reshaping the future of business, through a positive impact in all sectors, and providing exceptional digital customer experiences that give them the ability to quickly adapt and be ready for the future, in addition to constantly working to strengthen the group's global position, by By adopting seamless business models that are capable of sustainable growth in the digital world.
«Contacts from &e»
“Etisalat from &e”, the strongest brand of “&e Group” in the telecommunications sector, succeeded in maintaining its position as the strongest brand in all sectors in the Middle East and Africa in this year’s report, with a score of 89.1 out of 100 points, thus achieving the leading rating (AAA). ).
Etisalat from &e also ranked among the three most powerful brands in the telecommunications sector in the world.
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