Auto coupons boost domestic demand
The automobile industry is an important pillar industry of the national economy and one of the important fields to stimulate domestic demand and expand consumption.
Recently, Tianjin, Shenyang, Zhengzhou, Jinan, Sanya, Nanchang and other places have successively introduced automobile consumption promotion policies, among which the issuance of automobile consumption coupons is an important method.
People in the industry believe that there are a large number of auto consumption coupons, a considerable amount, and flexible use, which can effectively cooperate with merchants to carry out promotional activities and stimulate residents' enthusiasm for consumption.
In the future, as China's economy continues to recover and residents' consumer demand accelerates, the auto market is expected to play a more significant role in stimulating domestic demand.
Intensive release of policy red envelopes
What is the overall situation of China's auto consumption?
According to data recently released by the China Association of Automobile Manufacturers, in 2022, China's automobile production and sales will complete 27.021 million and 26.864 million vehicles, a year-on-year increase of 3.4% and 2.1%, achieving a small increase throughout the year.
China's total automobile production and sales have ranked first in the world for 14 consecutive years.
At the same time, the relevant person in charge of the Ministry of Commerce stated that due to factors such as the epidemic and the withdrawal of relevant support policies in the early stage, China's auto consumption market has experienced certain fluctuations, and the expansion of auto consumption is facing certain pressure.
In this regard, many places have issued auto consumption coupons as "policy red envelopes" to boost local auto consumption.
In Tianjin, the municipal government decided to arrange another 115 million yuan of municipal financial funds for the issuance of the second phase of "Jin Tesco" consumer coupons before the Spring Festival.
Among them, the automobile consumption subsidy arrangement fund is 60 million yuan, accounting for more than half of the total consumption coupons in the same period.
"Car consumption vouchers are divided into four levels. The subsidy for each car with a purchase amount of 50,000 yuan (inclusive) to 150,000 yuan (exclusive) is 2,000 yuan; A subsidy of 4,000 yuan per car; a subsidy of 5,000 yuan for each car with a purchase price of 250,000 yuan (inclusive) to 350,000 yuan (not included); a subsidy of 6,000 yuan for each car with a purchase price of 350,000 yuan (inclusive) or more.” Tianjin Municipal Bureau of Commerce Director Sun Jiannan said that starting from January 11, when purchasing a car at a designated car sales company and issuing a car purchase invoice, you can upload the relevant car purchase certification materials through the designated page of the UnionPay "UnionPay" app, and apply for government car purchase subsidy funds, pending the review of relevant materials You can get it after you pass it.
In Zhengzhou, Henan, the "Year of the Rabbit Welcomes the Spring" 50 million yuan auto consumption vouchers were officially issued on the morning of January 5.
This activity will uniformly distribute 50 million yuan of automobile consumption coupons, including 7,720 fuel vehicle consumption coupons, worth 30 million yuan; and 4,200 new energy vehicle consumption coupons, worth 20 million yuan.
Lin Jimin, a second-level researcher at the Zhengzhou Municipal Bureau of Commerce, said that this round of automobile consumption coupons has different standards for fuel vehicles and new energy vehicles.
Among them, there are two types of coupons for purchasing fuel vehicles: 3,000 yuan and 5,000 yuan.
Fuel vehicles with an open fare of more than 50,000 yuan (inclusive) and less than 150,000 yuan (exclusive) can enjoy a consumption coupon of 3,000 yuan; fuel vehicles with an open fare of more than 150,000 yuan (inclusive) You can enjoy a 5,000 yuan consumption coupon.
The new energy vehicle consumption coupons are set at the same level as fuel vehicles, but each gear increases the subsidy amount by 1,000 yuan more than fuel vehicles.
"Anyone who purchases a small non-operating vehicle worth more than 50,000 yuan, including fuel vehicles, new energy vehicles, pickup trucks, etc., can apply for car consumption coupons. This move aims to effectively boost consumer confidence and optimize the general public's car buying experience." Introduction by Lin Jimin.
Zhou Minliang, a researcher at the Institute of Industrial Economics of the Chinese Academy of Social Sciences, said in an interview with our reporter, "The Central Economic Work Conference clearly stated that 'the recovery and expansion of consumption should be given priority' to enhance consumption capacity, improve consumption conditions, and innovate consumption scenarios. '. As the largest industrial product in the daily consumption of residents, automobiles have a long industrial chain, a wide range of radiation, many employment opportunities, and a strong driving force, which is an important force to boost domestic demand." Zhou Minliang said that recently, Tianjin, Zhengzhou, Shenyang and other places have successively issued automobile consumption coupons, which is a very positive measure, which is conducive to playing the role of "catalyst" for domestic demand, stimulating the consumption potential of residents, and accelerating the stabilization and improvement of the economy.
The vitality of supply and demand is enhanced
Consumers and companies at both ends of demand and supply have the most say in the influence of auto consumer coupons.
"I bought this car very 'sweet'! The consumer coupons and various subsidies provided by the government saved me an extra 7,500 yuan!" Chen Xiaoan, who lives in Qingdao, Shandong, said that she bought her first car three months ago. car.
As an office worker, a car can make you commute more comfortably, but since you have just started working, you have to be careful when buying a car.
"Qingdao Municipal Government has different amounts of consumption coupons based on the price of the car and the type of vehicle purchased. Some banks and district governments also provide matching shared consumption coupons. When I bought the car, I went to the alarm clock on time to grab the coupons on my mobile phone. Finally, the dream of buying a car came true," she said.
Li Feng, who works in Wuhan, Hubei, is also thinking about buying a new car recently. Auto coupons are one of the important considerations in his decision to buy a car.
"I bought a Beijing Hyundai car as a means of transportation when I first started working. Now, with the increase of the service life, problems such as battery aging, air conditioner damage, and component wear and tear have become increasingly prominent, and the annual maintenance cost has increased. 10,000 yuan." Li Feng said that at present, new energy vehicles have novel designs and lower operating costs, and in many places, automobile consumption coupons support new energy vehicles more strongly, so he plans to buy a new energy vehicle.
"I'm trying to catch up with this wave, and I'll get it done this year!"
Facing the enthusiasm of consumers, auto companies responded positively and seized the business opportunities brought by auto coupons.
Large 7-seater SUV, intelligent driving assistance system, 100% purchase tax subsidy for the brand, free basic maintenance three times in 3 years... From January 1 to 20, 2023, Jiangling Ford Motor Technology (Shanghai) Co., Ltd. intensively launched a A series of brand-new products, taking advantage of the Dongfeng of automobile consumer coupons to seize market opportunities.
Starting at 8:30 on January 13, some models of the "Wenjie" series of Cyrus Group will provide new preferential prices. This series of models will also undergo OTA upgrades (online upgrades) one after another to further optimize the smart travel experience of car owners.
Jiang Wei, head of relevant business of Celes Group, told our reporter that the current new energy vehicle market is shifting from policy-driven to consumption-driven, and the market potential is huge.
Among them, auto coupons can stimulate the buying enthusiasm of new buyers and replacement customers to a certain extent, and shorten the time for customers to make decisions.
Not only that, while car consumption coupons meet consumers' car purchase needs, they can also effectively radiate the car after-sales service market and stimulate continuous consumption vitality.
"Celes Group will build a new service system through joint upgrades in process standards, guarantee systems, service products, digital services, and ultimate experience to comprehensively improve customer experience." Jiang Wei said.
At the same time, the majority of dealers also smell business opportunities.
"We will make full use of the favorable opportunity of policy subsidies such as auto consumption coupons, cooperate with manufacturers' promotions, and launch preferential promotions to increase the sales of new cars." said Xiang Jinping, general manager of Xinjiang Zhuohui Automobile Sales and Service (Group) Co., Ltd.
Consolidate the foundation of consumption recovery
From a more macro perspective, the prying role of auto consumer coupons cannot be underestimated.
According to the data of Tianyancha, as of January 13, 2023, among the existing enterprises in the country (enterprises whose status is surviving, registered, and operating normally), there are about 4,876,300 whose main business scope is related to automobile production, sales, and maintenance, compared with the above Year-on-year growth of 7.4%.
Among them, Guangdong, Shandong, Jiangsu, Zhejiang, Hebei, Henan, Sichuan, Anhui and other places have a large number of automobile stock companies.
Zhou Minliang said that at present, the government is the main provider of auto consumption coupons, and many companies and merchants have also launched supporting promotional measures, which will help form a joint force to promote auto production and consumption.
In this process, auto companies and sellers should pay special attention to the fact that cars are durable industrial products, and the purchase of cars by residents is only the starting point of the consumption cycle, and the after-sales service market has a wider space.
"Encouraging automobile consumption is an important starting point for expanding domestic demand and stabilizing growth. Therefore, the design and issuance of automobile consumption coupons must be refined, scientific, fair, and reasonable." Zhou Minliang said, for example, a large part of the funds for automobile consumption coupons From financial subsidies, car consumption coupons should focus on car-free and one-car families to support their car purchase or replacement; for another example, because large cities often have road traffic congestion and well-developed buses and subways, car consumption coupons should focus on those with high travel needs. Small and medium-sized cities and rural areas with large and low population densities are inclined to help these areas break through barriers to factor flow, release endogenous growth drivers, and lay a solid foundation for economic recovery.
Regarding the prospects of the auto market, Shu Jueting, a spokesperson for the Ministry of Commerce, said that China's economy is resilient, has great potential, and is full of vitality. With the continuous optimization and adjustment of epidemic prevention and control measures, the overall economic operation is expected to rebound this year, which provides a stable increase in auto consumption. strong support.
Combining various factors, it is expected that the automobile consumption market will maintain an overall growth momentum in 2023.
Shu Jueting said that the Ministry of Commerce will take multiple measures with relevant departments to continue to promote the stability and expansion of automobile consumption.
The first is to focus on the implementation of policies, increase the supervision of the implementation of automobile consumption policy documents, and promote local good experiences and practices in a timely manner to ensure that policies are effective.
The second is to focus on improving measures, and work with relevant parties to study policies and measures such as expanding the circulation of second-hand cars, supporting the consumption of new energy vehicles, and promoting the scrapping and renewal of old cars, and strive to solve the problems of blockages and difficulties in automobile circulation, and promote the consumption of automobiles in stages and recycling.
The third is to focus on environment optimization, cooperate with relevant departments to support the construction of charging facilities and parking facilities and improve the level of financial services for automobile consumption, and continue to optimize the environment for automobile consumption.
The fourth is to improve the system and speed up the revision of the "Administrative Measures for the Circulation of Second-hand Cars" and "Regulations on the Compulsory Scrapping Standards for Motor Vehicles" to promote the sustainable and healthy development of the automobile consumer market.
Wang Junling