Years ago, the "beautiful economy" heated up manicurists: too busy to drink water

　　Chinanews.com, January 14th (Zuo Yukun, reporter from Chinanews Finance and Economics) The Spring Festival is approaching, and the post-90s girl Cici happily posted a circle of friends: After a long queue for appointments, the "three-piece suit for the Chinese New Year" is finally available. Come down and wait for the New Year with peace of mind!

　　The Spring Festival is approaching, and everyone has their own sense of New Year's ceremony.

Many young people began to prepare their New Year's "three-piece suit" - hair perm, manicure, and eyelash extensions, which also drove the peak consumption of related industries before the festival.

Data map: Students display finished nail art.

Photo by China News Agency reporter Liu Wenhua

The "beauty industry" peaks manicurists: too busy to drink water

　　Where was the hottest business a year ago?

Maybe you can go to the nail salon and barber shop in the twelfth lunar month to have a look.

　　Ms. Lin, who is engaged in the nail art industry in the Xidan business district of Beijing, has arranged red decorations for the Spring Festival in her store early.

And from December onwards, every Moments she posts must add the phrase "make an appointment in advance".

　　"There were still a few vacancies before the year before, but the rest of the time was fragmented. In addition to doing nails for customers, someone would ask if they could make an appointment almost every 5 minutes. I was so busy. I can’t even drink, and I don’t have time to go to the bathroom.” Ms. Lin said frankly that it is the busiest time of the year in the industry, and she even has to work overtime until the early hours of the morning.

　　She introduced that the Spring Festival schedule is roughly set from January 7th to January 20th in the industry, and some local manicurists may be open until the morning of New Year's Eve on the 21st.

The resumption of business after the year will be January 30, and many appointments have been made.

　　Ms. Lin has been engaged in the nail industry for nearly ten years, and the store also employs several employees, and has thousands of regular customers who have added WeChat.

She said that during the Spring Festival in previous years, the monthly income of the store can reach six figures.

　　"You must come at 16:30 at the latest, and you must not be late, or you will not be able to get in the back." Ms. Xin, the eyelash artist, reminds customers who have made appointments on WeChat every day to arrange as much as possible more guests.

　　"Because we were too busy a year ago, we also suspended the eyelash extension service that we had been providing before. The way to compensate is to upgrade to encryption for subsequent eyelash extensions, or to give coupons." Ms. Xin said.

　　"The business in the store has improved a lot recently, and there are about 40 customers every day." A Liang, a barber, has also entered the "sprint" stage years ago.

The barber shop he works in is only open until January 15 this year, and the store manager asked them all to go home early and have a good year with their families.

　　In addition to first-tier cities like Beijing, the "beauty industry" is booming all over the country.

　　"I wanted to make an appointment with a manicurist I knew well in my hometown, but she told me that New Year's Day would be the New Year's Eve, and I couldn't make an appointment at all, and asked me to make an appointment with her next time one month before the New Year's Eve." Wanting to avoid Beijing's peak season Xiaoxia (pseudonym) did not expect that the popularity of the nail shop in her hometown was even worse.

　　"Now at least ten o'clock in the evening every day." The owner of a nail salon in a certain place in Zhejiang told reporters that the store was full from January 12 to New Year's Eve, and all reservations were made with a deposit.

Eyelash artist is growing eyelashes on customers.

Photo provided by the interviewee

The "new year taste" of young people, the new vitality of the festival economy

　　As young people born in the 90s and 00s have gradually become the protagonists of consumption, many new patterns have emerged in the consumption methods of traditional festivals, and they have also brought a lot of new vitality.

　　The wish of "beautiful and better in the New Year" is also reflected in the faces of young people and the hands of the "second face".

Taking the data of the Spring Festival in 2022 as an example, the search volume of "nail art" on the Meituan APP platform has risen rapidly since the 13th day of the twelfth lunar month, and surpassed "milk tea" to top the list two days later.

　　Also taking nail art as an example, iiMedia Consulting data shows that the market size of China's nail art industry will be 185.48 billion yuan in 2021, a year-on-year increase of 25.3%. It is expected that the market size will reach 266.25 billion yuan in 2027, a year-on-year increase of 5.5%.

　　Some festival consumption research experts once said that the different festival consumption needs of young people may have changed some customs of traditional festivals, but at the same time it has also brought new consumption trends and added new vitality to traditional festivals.

　　While consumption is booming, many netizens also reported on social platforms that the beauty industry will also encounter "nail art assassins" and "eyelash assassins" a few years ago, with unknown prices and rising prices.

　　"We will indeed increase the price during the Chinese New Year. Take the most expensive set of upper and lower eyelashes in the store as an example. The price during the peak period from January 7 to January 21 is 489 yuan. The price will be reduced to 299 yuan on February 5." Ms. Xin said, but the store explained the price change in the official account and member group very early, and customers can choose by themselves.

　　Ms. Lin said that there is no price increase in her store, but some discounts such as group buying specials launched before are suspended during the Chinese New Year.

　　"We also told our customers directly that we really want to earn more money for the new year and have a happy new year. I am very touched that most of the customers understand the reduction of discounts before the previous year." Ms. Lin said that some customers said that they My butt was numb after sitting for three hours, and the manicurist had to keep painting, so my shoulders must have been stiff.

"Everyone understands each other, and business can be done easily."

　　"It's the same reason that hotels will increase prices during the peak tourist season. This is the time of the year when they are the most profitable. As long as they are hard-working craftsmen, they should not be underestimated. As long as the store clearly informs them, I can understand as a consumer." Sissy Say.

　　"I remember when I was young, my mother would go to the hairdresser every New Year's day to perm and dye her hair, and when she came back, she kept asking my father and me if we looked good. We also tried our best to praise her to make her happy," Sissy said , Now that I am "running to the third year", my mother will ask herself every Chinese New Year, do I want to dye my hair and do a manicure? This fresh and lively feeling is probably one of the flavors passed down by my mother and myself.

　　Of course, whether your "three-piece suit for Chinese New Year" is "manicure, eyelashes, hairdressing", or "melon seeds, peanuts, sugar oranges", or "healthy body, smart brain, and rich wallet", it is all new. A year of good sustenance is the beginning of an active life.

　　What is your essential sense of ritual for Chinese New Year?

(Finish)