How can media convergence go deeper and more realistically? The big coffee in the media circle suggested so

　　Chinanews.com, Beijing, January 9th. In the face of major changes unseen in the world in a century, how can the media keep upright and innovate, and show a big pattern, big feelings, and big responsibilities?

Entering a new stage of media integration and development, how can the media continue to meet new challenges, change and innovate, and stand at the forefront?

　　Recently, the 2022 China Economic Media Convergence Development Summit Forum was held in Beijing.

A number of middle-level and high-level media and academic experts delivered wonderful keynote speeches on how to continue to deepen media integration.

Taking into account integrity and innovation

　　The "2022 China Economic Media Integration and Development Practice Report" released at the forum pointed out that studying, publicizing and implementing the spirit of the 20th National Congress of the Communist Party of China will be the main line of media reports in the future, and it will also be a new battlefield for competition on the same topic.

To do this job well, the media needs to take into account integrity and innovation.

　　Focusing on "keeping integrity", Zhang Baixin, member of the party group and secretary of the Secretariat of the All-China Journalists Association, said that we have scientific guidelines and fundamental principles to do a good job in the party's news and public opinion work.

　　First, we must consolidate and strengthen the mainstream ideology and public opinion in the new era, so that various communication channels will always become the positions of advanced ideology and culture; The voice has always been the strongest voice; the third is to speed up the construction of Chinese discourse and Chinese narrative system, tell contemporary Chinese stories well, and focus on improving the influence of international communication, the appeal of Chinese culture, the affinity of Chinese image, the persuasive power of Chinese discourse, and the guidance of international public opinion.

　　Based on "innovation", high-quality development, the primary task of building a modern socialist country in an all-round way, is inseparable from the responsibilities of economic media.

　　Zhao Jian, president of the China Economic Media Association, believes that economic media should implement the new development concept in a complete, accurate, and comprehensive manner, be people-centered, adhere to high-quality economic development, and unswervingly promote economic construction, concentrate on studying economic conditions, and be professional. Rationally analyze economic changes, actively promote economic development, do everything possible to protect market entities, stimulate market vitality, promote entrepreneurship, boost confidence in development, promote greater development of enterprises, and effectively improve the quality of life of the people.

Converged Transformation Improves Business Level

　　Since the first year of media integration in 2014, the media has entered a new stage of integration amid rapid development.

While the mainstream media pays attention to integration and transformation, how can they further enhance the mainstream value guidance ability?

　　Xie Ruijia, deputy editor-in-chief of Xinhua Daily Telecom, pointed out three new challenges brought about by the current new pattern of communication: first, the crisis of communication channels, the communication channels of new media are still expanding, and the competition for the right to speak of public opinion is essentially limited to the audience. The competition for attention; the second is the crisis of discourse power, the dominant position of traditional mainstream media in information collection and release is being challenged and impacted; the third is the crisis of human resources, the skills of editors and editors are panicked, and some media talents within the system are also losing .

　　Zheng Bo, deputy editor-in-chief of the Economic Daily, shared five inspirations from years of integrated development: one is to optimize institutional settings; The fifth is to cultivate "three types of news talents", and strive to forge human resources into human resources, superior resources, and core resources. This is the meaning and fundamental plan of the question.

　　Zhang Mingxin, Deputy Secretary of the Party Committee and Editor-in-Chief of China News Service, said that the economic reporting team of China News Service has continuously improved its business capabilities around the construction of "six capabilities", including: the combat effectiveness of campaign reports, the credibility of accurate interpretation, and the communication power of media integration. , The guiding power of topic setting, the breakthrough power of homogeneous competition, and the innovation power of economic reports.

These abilities have been tested in actual combat, especially in the same arena in international forums.

　　"The integration we see now is the new media created by the Web 3.0 era. What is created is a kind of presence and a kind of communication in the media space. This kind of communication may make people no longer feel the existence of the media." Chen Changfeng, a professor and doctoral supervisor at the School of Journalism and Communication of Tsinghua University, and executive editor-in-chief of "Journal of Global Media", pointed out that we can start with medialization. The media is further integrated in culture and logic. Medialization is the transformation of media information into various The process of intermediation of relationships.

Adhere to content as king and

　　Living in the torrent of the times, the changes and challenges we are facing are also increasing day by day.

How can the media stick to its values, adapt to the new and respond to changes?

　　Zhang Guoqing, member of the party committee and deputy editor-in-chief of the Rule of Law Daily, mentioned his adherence to the golden rule of "content is king" in the media.

In his view, whether it is traditional media or new media, this principle will never go out of date.

From a practical point of view, the process of insisting that content is king is also the process of firming up the positioning of characteristics.

　　Liu Junsheng, secretary of the party committee and president of the Beijing News, also believes that the construction of high-quality content should always be the foundation of media development.

Faced with this proposition, it is necessary to further deeply stimulate the creativity of the media, truly realize the chemical reaction of media fusion on the basis of physical addition, and use new capabilities, new technologies, and new services to intervene in the new issues of the era, so as to discover the value of the new era. Become a key force to promote common economic and social development.

　　Xie Wei, editorial board member of China Women's News (All-China Women's Federation Network Information Communication Center) and director of the network operation center, believes that first of all, it is necessary to focus on the figures of the times and establish links to the times; The advantages of paper media form a three-dimensional communication; finally, we must play a role as a link to form complementary advantages.

　　Huang Chuxin, deputy director and secretary-general of the New Media Research Center of the Chinese Academy of Social Sciences, also mentioned that exploring the establishment of a "news + government service business" operation model, transforming to service-oriented, and enhancing the service capabilities of the media have become the development of the "second half" of media integration. power point.

Nowadays, many media have gradually jumped out of the shackles of providing content services to C-end users, and vigorously marched to G-end and B-end, forming a "three-end force" business structure.

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