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　　The new consumption model dominated by the New Year's goods economy will guide more manufacturers to actively innovate and continuously invest in the development of the New Year's goods market.

Behind the new year's goods economy is a real consumption upgrade. At present, the new year's goods economy still has a lot of potential to be discovered.

　　The Spring Festival is approaching, and the New Year’s goods market is becoming more and more prosperous. Online and offline, there is a festive atmosphere for the New Year everywhere: Chinese knots, red lanterns, bacon and sausages, fruits and vegetables, especially the Spring Festival couplets full of New Year’s flavor, lifelike rabbit dolls, The booming "rabbit element" costumes are very popular among the public.

　　In our memory, New Year’s goods belong to the memory of melon, fruit and sugar tea, and supermarkets and vegetable markets have left footprints of buying New Year’s goods.

With the rapid development of the economy, New Year's goods have gradually "evolved" into trendy products such as digital collections, nut gift boxes, and pre-made dishes to meet the needs of various groups of people.

　　The New Year’s goods economy generally occurs at the beginning of a new year, which serves as a weather vane. The prosperity of the New Year’s goods economy and the strong demand for healthy consumption will lay a good foundation for annual consumption growth.

According to the data from Tianyancha, there are currently more than 717,000 nut-related companies and more than 64,000 pre-fabricated vegetable-related companies in my country, which have become new drivers of consumption growth.

　　Behind the new year's goods economy, it reflects a real consumption upgrade, which is conducive to further expanding the proportion of consumption in GDP and promoting the high-quality development of GDP.

　　Different preferences in east, west, north, south

　　Say goodbye to the old days and look forward to a better life. What you buy for the New Year is happiness, and what you pay attention to is the unique taste of the New Year.

Right now, the online and offline Spring Festival is in full swing, and special delicacies and intangible cultural heritage delicacies from all over the world are competing to reach thousands of households with the help of e-commerce platforms.

　　"Our department store products not only sell well offline, but when you place an order on Zhongbaiyungou, it can be delivered to your home as soon as the next day, and the sales also account for a large proportion." The person in charge of the New Century Mall of Chongqing Department Store told reporters on January 8. , Since New Year's Day, clothing, cosmetics and other commodities have continued to sell well, and online shopping has become a new fashion for more and more people to buy New Year's goods.

　　According to the sales data of Jingdong New Department Store, Beijingers bought nearly 20% of the gold transshipment pearls in the country. Shanghai users prefer high-quality pearls, and Jiangsu users especially like heavy gold jewelry ranging from 20 to 50 grams, such as the ancient method inheritance series of 10,000 yuan Gold bracelets are in great demand in scenes such as weddings and gifts.

　　During the Spring Festival, the sales of luxury watches and clocks in Sichuan and Chongqing are hot, among which watches have increased by more than 12 times, and children's warmth, luxury goods and cosmetics are also very popular.

Users in Hubei have the same high demand for quilted home wear, and the search volume has increased by more than 200% year-on-year. The search volume for children's New Year's greetings clothing has increased by as much as 5 times year-on-year. Tang suits for the elderly are also one of the most popular categories in this region.

　　E-commerce platform "innovative" new year's road

　　Over the past few days, with the start of economic recovery in various places, the New Year's Shopping Festival has also come as a major event at the end of the year and the beginning of the year.

On major e-commerce platforms, all kinds of fancy goods have been presented to consumers.

　　The reporter learned from the retail platform Meituan that starting from January 4, consumers in the pilot areas across the country can search for "digital renminbi" on Meituan and receive the "Reunion Lucky Head" New Year gift package for the Year of the Rabbit. People's lives and new actions to boost people's livelihood consumption.

　　On January 5, Kweichow Moutai held the Xunfeng Digital World online conference for the first time, released the Chinese Zodiac Wine for the Year of the Rabbit, and introduced digital collections for the first time.

Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group, said that Moutai and NetEase jointly developed the Xunfeng Digital World, which not only started a digital revolution integrating tradition and modernity, but also Moutai explored new models in the field of digital economy, opened up new tracks, and built The new pattern is a beneficial practice for high-quality development and modernization.

　　With the help of the e-commerce platform, the national trend is sought after, and the classics are popular again.

In the past, if consumers wanted to taste Goubuli buns, they had to go to various stores in Tianjin City to buy them. In recent years, new e-commerce channels represented by Pinduoduo have greatly expanded the consumer base.

　　Compared with the lively traditional New Year's Day activities offline, the major e-commerce platforms have taken a "minimalist style" in "different ways".

After comparing multiple e-commerce platforms, the reporter found that the e-commerce gameplay of this year's New Year's Day has changed significantly. Many e-commerce platforms have adopted the preferential rule of "immediate discount for one piece", which is more complex than before. Great simplification.

　　In addition, the Tmall New Year's Shopping Festival also jointly launched the "One-Page Plan" with the China Aging Development Foundation, calling on merchants to adapt product manuals to aging, and upgrade the complicated and difficult manuals to "X" that clearly and briefly describes key functions. "Steps" simplified version of the instructions, so that elders can use new technology without barriers.

　　How to tap the potential of the New Year's goods economy?

　　"As a form of consumption, the New Year's goods economy is becoming increasingly popular because it releases huge consumption potential and creates a strong Chinese New Year atmosphere, which can promote the prosperity and development of cities to a certain extent." Professor Mo Yuanming of Chongqing Technology and Business University said.

　　He believes that the current New Year’s goods economy has problems such as the decline in consumer purchasing power under the epidemic situation, some merchants’ destocking prices are inflated and shoddy to induce promotions, and the overload of express delivery leads to low service quality. There are still many potentials to be discovered.

From the perspective of future quality consumption upgrade demand, the proportion of imported goods still needs to be increased.

In addition, the proportion of service consumption is relatively low.

"Therefore, the New Year's goods economy cannot ignore the supply capacity of services. Increasing supply in culture, entertainment, leisure, sports, health and other fields is an important starting point for a prosperous New Year's goods economy."

　　"In the case that hardware facilities such as logistics and communication have been more fully popularized, software construction should be further strengthened, and potential consumers and markets in the sinking market, the younger generation's demand for local products and healthy consumption fields should be tapped." Senior researcher at Suning Financial Research Institute Tao Jin suggested that the New Year's goods economy should increase the policy encouragement of e-commerce, distribution and other new models and financial services in rural areas, so as to popularize new businesses in urban and rural areas more simultaneously.

　　Hong Yong, an associate researcher at the Institute of E-Commerce of the Ministry of Commerce Research Institute, suggested that major e-commerce platforms should actively pay attention to the trend of my country's consumption structure upgrade and consumption model innovation, and assist merchants to develop live broadcast e-commerce, cross-border e-commerce, and metaverse e-commerce. We will continue to optimize the logistics experience, and provide personalized New Year’s goods services such as door-to-door delivery and integrated delivery and packaging.

　　"In recent years, the scale of the New Year's goods economy has become larger and larger, and there are new highlights and new trends every year, giving birth to a huge new momentum of consumption. New consumption fashion will be transmitted to the upstream supply side, promote the optimization of the supply structure, and achieve dual upgrading of industry and consumption." Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, said that the new consumption model dominated by the New Year's goods economy will guide more manufacturers to actively innovate and continuously invest in the development of the New Year's goods market.