China's cross-border e-commerce "accelerated run" shifts from scale to brand building

　(Economic Observer) China's cross-border e-commerce "accelerated running" shifts from scale to brand building

　　China News Service, Shanghai, January 5th (Gao Zhimiao) "Currently, the development of China's cross-border e-commerce is moving from the large-scale 'running volume' model and the export of low-end products to brand building and the balance of import and export of high-end products. At the same time, the development of online platforms themselves has also brought new impetus to cross-border e-commerce.” Su Ning, an associate researcher at the Institute of World Economics of the Shanghai Academy of Social Sciences, told a reporter from China News Agency on the 5th.

　　As a "new engine" for the development of cross-border trade, cross-border e-commerce contributes an important force.

"China's cross-border export e-commerce development report (2022)" shows that in 2021, China's cross-border e-commerce import and export will be 1.98 trillion yuan (RMB, the same below), a year-on-year increase of 15%; of which exports will be 1.44 trillion yuan, an increase of 24.5% %.

　　China's cross-border e-commerce is in a stage of rapid development. Fu Xiaowei, chairman of Shanghai Yanrong Trading Co., Ltd. believes that under the background of globalization, cross-border e-commerce, as a new form of trade, brings good opportunities for small and medium-sized enterprises to enter the international market. development opportunities.

　　"The normalization of the global layout has paved the way for small and medium-sized enterprises to develop cross-border e-commerce. The rise of emerging markets has opened up a huge market space, and continuous policy support has also provided guarantee for small and medium-sized enterprises to open up the cross-border e-commerce market." Fu Xiao Wei said.

　　Shi Nanfei, general manager of Worldpay China, the merchant solution of FIS (Fidelity National Information Services), also introduced that Chinese merchants account for a large proportion of global transactions.

"Under the influence of the epidemic and the rapid development of digital payment, China's electronic payment market has grown rapidly. It is a well-deserved e-commerce giant country and is far ahead in the global payment market."

　　As a foreign-funded enterprise, Shi Nanfei said frankly that he has felt China's more open business environment in recent years.

"China has always encouraged enterprises to go global. In 2020, China has opened up many cross-border e-commerce pilot zones. The direction of policy guidance and dividends all show that China attaches great importance to cross-border e-commerce and cross-border trade."

　　Relying on the rapid growth of China's cross-border e-commerce and the support of the state, Shi Nanfei continues to be optimistic about the development of China's cross-border e-commerce.

"China has always been a market that we focus on and deploy. In the future, we will further expand our presence in China and use our global market experience in multiple fields to provide diversified and customized solutions for the Chinese payment market."

　　With the adjustment of China's epidemic prevention policy, many provinces in China are actively looking for overseas business opportunities and expanding international orders, and cross-border e-commerce is also helping them "build a platform".

It is understood that Ali International Station, a cross-border e-commerce platform under Alibaba, has launched a special campaign to launch at least 100 overseas exhibitions based on "digital mixed exhibitions", covering the United States, Germany, the United Kingdom, Japan, Singapore, Australia, Turkey, India, Brazil, Dubai and more than ten important foreign trade target markets.

　　There are also challenges behind the "speeding up" of cross-border e-commerce.

Suning believes that on the one hand, the influence of self-owned brands needs to be strengthened; on the other hand, it is necessary to fully consider the tightening of external demand and the inhibitory effect of inflationary factors in various countries on consumption. It should go beyond the path dependence on the European and American markets. The Relationship Agreement (RCEP) to find new space for development.

(use up)