Recently, the list of the 10th (2021-2022) "Guangsha Award" was officially released. A total of 7 projects of leading real estate company Country Garden won this industry award, and 3 of them won the "Guangsha Award" individual award.
The Guangsha Award was co-founded by the China Real Estate Industry Association and the Housing Industrialization Promotion Center of the Ministry of Housing and Urban-Rural Development, and the selection activities have been carried out since October 2006.
As an honorary award for the national brand in the industry, the "Guangsha Award" is a comprehensive award in the real estate industry approved by the National Appraisal and Commendation Work Coordination Group. It is also one of the most influential and authoritative awards in the field of domestic real estate construction. It is also known as The "Oscars of the Real Estate Industry".
It is reported that the five performance indicators of product applicability, environmental performance, economic performance, safety performance, and durability are the yardstick for testing whether the project is excellent.
During the selection process of the 10th (2021-2022) "Guangsha Award", the expert judges conducted on-the-spot investigation and evaluation. A total of 7 projects from Country Garden were selected, namely Lhasa Country Garden, Shaanxi Regional Country Garden·Phoenix City Garden Second Bid, Shaanxi Regional Country Garden·Jintang, Ningxia Regional Country Garden Jiayuli, Ningxia Regional Country Garden Emerald Bay Phase 1 to Phase 3, Guidong Region Luzhai Country Garden Emerald Bay Phase 1, Guidong Region Hezhou Country Garden Central Park.
In addition, among the individual awards announced by the "Guangsha Award" this year, the two projects of Country Garden·Jintang and Country Garden·Phoenix City Villa won the Engineering Quality Excellence Award in the individual awards; the first phase of Luzhai Country Garden Emerald Bay won the Public supporting and property services (public supporting and operating services) Excellence Award.
It is understood that in the past three years, 16 projects of Country Garden have won the "Guangsha Award", which shows the recognition of the company's product strength by the regulatory authorities and the industry.
Since the second half of 2021, the real estate industry has entered a period of deep adjustment. The "extensive" business model represented by high leverage and high turnover in the past is accelerating towards a new stage of refined and high-quality development. Product strength has become Real estate companies practice the cornerstone of long-termism.
As a leading private real estate enterprise in scale, Country Garden has taken product strength as an important starting point for the company's development in recent years, promoting the renewal and upgrading of product design, paying close attention to project quality and safety, and ensuring perfect product delivery.
Chairman of the board of directors Yang Guoqiang, President Mo Bin and other core management have proposed on different occasions that Country Garden should treat each house as its own house, build it with care, ensure perfect delivery, and strive to realize "a good house is built by Country Garden".
At the beginning of 2021, Country Garden released four new product lines of "House, Cloud, Sky, and Star". With "extreme pragmatism" as the core, the products were comprehensively upgraded in terms of planning, apartment type, decoration, and supporting facilities.
On this basis, Country Garden has carried out the action of strengthening the foundation for two consecutive years, strengthening the project management system, improving the technical standard system, focusing on project inspections, delivery evaluations, project area joint inspections, material joint sampling inspections, pile foundation unannounced inspections, etc., to continuously build The engineer culture with "artisan spirit" as the core creates value for customers, achieves perfect project delivery, and achieves word of mouth.
At the same time, Country Garden has been deploying the robot business since 2018, hoping to promote the transformation and upgrading of the construction industry through building houses with robots, and achieve comprehensive improvements in safety, quality, efficiency, and environmental protection.
By the end of 2022, Guangdong Bozhilin Robotics, a subsidiary of Country Garden, will build a data-based construction information platform with BIM digital technology as the core, which can provide a visual intelligent construction overall solution for the entire construction industry chain, and has 33 types of construction robots. Commercial application, the cumulative application construction area exceeds 10 million square meters, and the multi-machine cooperative construction commanded by the robot dispatching command system has been verified in many projects.
As an important guarantee for product landing, delivery power is also a deeper extension of product power.
Despite the grim situation in the real estate industry in 2022, Country Garden still conducts comprehensive inspections covering indoor areas, public areas, roofs, facades, garden construction, etc. A total of more than 800 items such as greening, go all out to ensure the quality and delivery of the building, and strive to fulfill the promise to the owners.
At the same time, the Group hired a third-party professional unit to conduct an independent assessment, and the delivery can only begin after reaching a passing score.
According to statistics, in 2022, Country Garden Group has delivered a total of nearly 700,000 suites, of which the delivery in the first three quarters accounted for about 20% of the national delivery volume in the same period, which means that 1 out of every 5 suites delivered nationwide comes from Country Garden.
This data is far ahead of its peers, fully demonstrating its responsibility and actions as a leading real estate company.