Go through 2022 and enter 2023.
After one year of bailout and the intensive landing of the "three arrows", real estate has ushered in a critical turning point. With the background of economic recovery after the epidemic is fully liberalized, the market's expectations for the real estate trend in 2023 are generally positive.
As we bid farewell to the old and usher in the new, the real estate "guaranteed delivery" year also ushered in the year-end inspection.
In previous years, many year-end lists in the industry focused on sales scale, but this year it was changed to deliverables, and the meaning behind it is self-evident.
The competition of real estate companies' strength has become a delivery competition, and the importance of delivery has been raised to an unprecedented height.
For example, Jinke listed the "guaranteed delivery building" as the "number one project", and even took "guarantee delivery building" as its operating principle. deliver.
Just after the New Year's holiday, Jinke's annual delivery results have also been released: from January to December 2022, a total of 149 full-caliber delivery projects, 252 delivery batches, and a delivery volume of 12.81 million square meters were delivered, and the total number of residential units delivered was 82,618. household.
Among them, 51 projects were delivered ahead of schedule.
Real shot of Jinke project
After setting the tone of "guaranteed delivery of the building, Jinke quickly held a special meeting. At that time, Jinke founder and chief planner Huang Hongyun, chairman Zhou Da, and president Yang Chengjun all attended. There were no redundant topics in the whole meeting, only Focusing on "guaranteeing the building", the tone is to overcome all difficulties and resolutely fight the tough battle of "guaranteeing the building and stabilizing people's livelihood".
Looking at it now, this tough battle has achieved remarkable results, and even delivered 51 projects ahead of schedule.
More importantly, these data reflect not only the delivery of quantity, but also the delivery of quality. It is the comprehensive result of delivery, product and service capabilities. This is in line with Jinke's "guaranteed delivery and quality" Delivery systems are inseparable.
In 2022, real estate companies such as Jinke, Vanke, Longfor, Greentown, Sino-Ocean and Midea Real Estate will build a "delivery system" internally, and build a full-cycle delivery system from three parts: product, engineering and service, and summarize a set of engineering quality The standard system has become a typical real estate company in the "delivery era".
However, the links of each system have their own preferences. Jinke is characterized by "fighting tough battles in terms of guarantee delivery, and being rigorous and demanding in terms of quality."
Twisted into a rope: forming a combat team
Fighting tough battles is mainly reflected in its strong combat team and meticulous combat system.
It is understood that Jinke has established a top-down "guaranteed building working group". At the headquarters level, the president is the team leader, and the co-president and vice president are the executive team leaders. The person in charge of the central department such as , customer service, etc. is a member of the team, and comprehensively coordinates the delivery of the building.
Major regional companies have also successively set up localized "guaranteed building working groups" to focus on research and solve key issues and key paths in line with projects in the region and city, and implement "one set, one policy" for projects with risks in delivery ; today, this mechanism has been extended to the project level.
"Groups at all levels of Baojiaolou will hold regular meetings every week to sort out the work blockages of Baojiaolou, and then regional companies will report matters that need to be resolved urgently. The group will adopt a 'green light' method and organize special meetings at any time to solve them." One Introduction by a Jinke executive.
"Now the top and bottom are unified, and it has become a rope." The person said that the management has never paid more attention to it. Building is the primary task of the current operation and management work, and President Yang Chengjun has compacted the target layer by layer.
In order to ensure front-end production, Jinke has established a set of delivery guarantee mechanism from project progress, capital supervision to construction quality assurance, including establishing a weekly report mechanism for resumption of work and production, strengthening delivery risk pre-control, unifying and binding operation plans and capital plans , and strengthen the use of remote video surveillance systems on construction sites.
This mechanism has been implemented at the regional level and is more solid.
For example, the Jinke Yulu region not only launched a special chemical site open day, transparently displaying the quality and progress of the project from several levels such as construction methods, delivery standards, refined engineering, and high-quality construction; Due to the impact of the epidemic and the difficulty of opening the construction site at sunset, there are nearly a hundred live broadcasts every year; the Chongqing area of the base camp also launched a combination of online project progress broadcasts and offline multi-frequency construction site open days to fully display the construction progress; Chuanyun area launched " There were more than 30 online and offline visits in the "Pre-Forecast · New Blueprint Construction Site Open Day", allowing the owners to see every process of production and construction "up close".
Jinke project construction site
Continuously receiving "arrows": the influx of financing "living water"
Facing the important task of guaranteeing the delivery of buildings, Jinke also set up incentive assessments to encourage regional companies to actively seek support from all parties, and to combine the support of the government's guarantee of delivery of buildings and the introduction of bailout funds with the target responsibility statement of the regional companies in the second half of the year and the monthly The business assessment is linked, and a special incentive of 3-5 million is set up.
It is reported that Jinke’s North China region has received government bailout funds, which has solved the financial difficulties for three projects in Shenyang. It is the first project in Shenyang to receive government bailout funds; the Guangdong and Guangxi regions have also made substantial progress. Nanning Rail Real Estate acquired Shimao Jin The second phase of Ke·Bo Cui Jiangshan became the first case in Guangxi where state-owned enterprises invested in private enterprises to guarantee delivery; "Jinke·Jimei Mansion" in Chuanyun area was included in the first batch of "Guaranteed Building" projects of Deyang Municipal Government, and a loan of nearly 100 million yuan was approved .
According to the data of the third quarterly report previously released by Jinke, as of the end of September 2022, Jinke has approved a total of about 1.2 billion yuan in special borrowing funds from the national and local governments, of which nearly 600 million yuan of available funds have been allocated to the project company. On the one hand, it alleviates the short-term liquidity pressure at the project level.
More importantly, since the "three arrows" of real estate financing have been intensively launched, the "flowing water" of financing has been pouring into Jinke.
It not only launched the "Third Arrow" equity financing operation, but also received credit support from a number of banks one after another, and signed strategic cooperation agreements with China Everbright Bank Chongqing Branch, Construction Bank Guangxi Zhuang Autonomous Region Branch, and Construction Bank Shandong Branch.
As the New Year approached on December 29, Jinke signed a strategic cooperation agreement with Zhongyuan Bank and obtained comprehensive financing services of 5 billion yuan from Zhongyuan Bank.
It is precisely such a tough-tackling team that has stepped up internally and actively sought support externally, enabling Jinke to complete 149 delivery projects in the year of the final exam, 51 projects were delivered ahead of schedule, and the delivery volume was 12.81 million square meters.
Starting from the drawing: 123 standard card points
More than that, guaranteed delivery only presents a progress result. For real estate projects, it also pays attention to delivery quality. The combination of the two is the real delivery.
From square-inch drawings to product formation, every step forward is not only the advancement of construction progress, but also the step-by-step locking of quality, which is accumulated continuously. Behind the high-quality delivery of Jinke's 149 projects is the continuous and repeated operation of this system. As a result, this is why its delivery system is dubbed "rigorous to harsh".
The fine-grained process control of Jinke’s quality delivery starts at the scheme design stage. The delivery cycle is broken down into three parts: pre-delivery, in-delivery, and post-delivery. The entire process is divided into 123 processes, just like the manufacturing industry Like the refined production process, each process has strict standards.
In order to ensure that the design drawings are truly implemented, Jinke even set up a special product improvement team, and took the lead in setting up a "product experience officer" to conduct regular on-site inspections and make periodic summaries.
Real shot of Jinke project
Especially the "9361" four delivery control nodes before delivery, starting from 9 months, 6 months, and 3 months before delivery, from buildings, basements, project surroundings, landscape gardens, lobby foyers, property center rooms, etc. Dimension has conducted multiple inspections to ensure the progress and quality of the project; one month before the delivery, the "Owner Open Day" event will be organized, accompanied by professional engineers for pre-inspection, and the entire process has a total of 76 standardized service action action systems.
In order to combine the current market environment, Jinke updated the management and control model to a model of "group special inspection + regional monthly inspection + project weekly inspection", and built a three-level management and control system to strictly control the standards of project construction.
It has been implemented in various regional companies, and the split is more detailed. Jinke Chongqing region has formulated ten professional quality control systems, thousands of quality control nodes, and intends to "come out of the blueprint and go beyond the blueprint"; the Yulu region is to strengthen For the construction of the engineering system, 1 system, 16 methods, 8 standards, 7 guidelines, and 7 supporting documents have been established.
"The major regions have entered the involution mode, not only striving for on-time delivery, but also striving for quality delivery." The above-mentioned executive revealed that the headquarters is very strict in the pre-control of delivery risks, and every quarter will release the completion and delivery risk project red flags. Yellow light warning, the whole process has no loopholes to exploit.
Head-to-tail closed loop: lock delivery quality
In Jinke's delivery system, there are two key links: one is to implement the "model leads the way" system, insist on the model first, and before the facade, landscape, and interior construction, it is necessary to ensure that the construction quality of the model section meets the design requirements before large-scale construction can be carried out. Area construction is equivalent to the "locomotive" of the train, driving the quality of the entire delivery project.
The other is the "delivery comment" system. Before the project is delivered, the joint inspection of various departments is organized first, and suggestions for rectification and improvement are proposed for the problems existing in the delivery project site. The project can only be delivered after the rectification is completed.
"Examples lead the way" is the beginning, "delivery evaluation" is the end, forming a closed loop from the beginning to the end, and the middle is a strict quality control system to lock the entire pre-delivery quality.
Entering the delivery process is completely opposite to the strict internal style. Jinke's delivery site presents two styles: one is to solve problems efficiently, and the other is to experience warm house closing.
Entering the delivery link, the most praised by the owners is the high efficiency from finding problems to solving them.
During the delivery period of Jinke's "Liuzhou Lanshan Court" project, it even achieved the extremely fast processing of door-to-door within 5 minutes, settlement within 15 minutes, and rectification and return visit within 3 days.
Each homeowner has an exclusive accompanying inspection team to inspect the house throughout the whole process, which is the standard delivery of Jinke.
The house inspection engineer will accompany you one-on-one throughout the whole process, ranging from unit access control and public elevators in public spaces, to small doors and windows, floors, walls, switches, waterproof layers, yin and yang corners, etc. at home. If problems are found, they will be rectified immediately.
It is understood that the Jinke Yulu area has been equipped with professional home inspectors, and the reporting process adopts the "117 rule", that is, reporting on the same day, reviewing and inspecting on the same day, and feedback on the processing progress within 7 days; Senior executives such as the project manager and the project chief accompanied the house collection throughout the whole process, which was described by the owner as "face-to-face with senior executives".
On-time and high-quality hard-core delivery and superimposed soft services. Behind Jinke’s 149 projects and 12.81 million square meters of delivery results throughout the year, it is not only a manifestation of delivery capabilities, but also the result of product and service capabilities. It is also the result of its final answer sheet. sub option.
For Jinke, delivery is only the beginning, and more wonderful services will come after delivery.
As the owner of Jinke said, meeting people at first sight defines the standard of quality life; after seeing the vast world, one can better understand a better life.