Chinanews.com, January 4. According to news from the website of the Ministry of Commerce on the 4th, recently, the Ministry of Commerce, the Ministry of Culture and Tourism, and the State Administration of Cultural Heritage jointly issued the "Notice on Strengthening the Linkage between Time-honored Brands and Historical and Cultural Resources to Promote Brand Consumption."
The "Notice" puts forward a series of policy measures and specific tasks in three aspects: strengthening the excavation of historical and cultural resources of time-honored brands, promoting the utilization of historical and cultural resources of time-honored brands, and stimulating the consumption potential of brands. The level of linkage, integration and development of historical and cultural resources, and actively promote the creative transformation and innovative development of China's excellent traditional culture.
The "Notice" adheres to the people-centered development idea, focuses on better meeting the people's quality and diversified consumption needs, and actively promotes time-honored brands to develop creative products, create consumption scenes, and enhance consumer experience based on their historical heritage and cultural essence. Further comply with the consumption trend of the national trend, release the potential of brand consumption, enrich the supply of brand consumption, and continuously satisfy the people's yearning for a better life.
The "Notice" proposes to innovate marketing and promotion methods.
Support new media platforms to organize special activities such as "live shop exploration", and use innovative methods such as short video promotion and live video to play a role in attracting traffic and expand the scope of publicity.
Support the inheritors of time-honored brands and relevant business leaders to participate in the e-commerce live broadcast, tell about history and culture, display traditional crafts, and promote innovative products.
Promote the digital transformation of time-honored enterprises, use modern information technologies such as big data and cloud computing to upgrade their marketing models, and create new consumption scenarios.
Support all kinds of media to set up special columns on time-honored brands, make full use of methods that the people like to hear and see to expand publicity, and continue to create a good public opinion environment.
(China New Finance and Economics)
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