Chinanews.com, Sanya, January 4th (Reporter Wang Xiaobin) It is hard to find a room at an "exorbitant price", 180,000 yuan a night for a month's stay... With the recovery of the tourism market, the high room rates of Sanya hotels have sparked discussion.

In this regard, industry insiders said that the grades of tourist hotels in Sanya range from a few hundred yuan to tens of thousands of yuan a night.

　　The optimization of the epidemic prevention and control policy is superimposed on the peak tourist season in Hainan. This winter, Sanya has become one of the most popular tourist and vacation destinations in China.

According to a sample survey by the Sanya Tourism, Culture, Radio, Film and Sports Bureau, during the 2023 New Year's Day holiday that just passed, the average occupancy rate of tourist hotels in the city was 80.89%.

Among them, Yalong Bay and Haitang Bay, where high-end hotels gather, have an average hotel occupancy rate of nearly 90%.

　　The strong demand for high-quality vacation products in the holiday market has been reflected on social media, and topics related to hotel room rates in Sanya are frequently searched.

　　"Actually, our high-end room types have maintained a high price in the past few years. It may be that the market as a whole has become hot, so more attention has been focused on the price." A staff member of a quiet and luxurious hotel in Haitang Bay said that once the rooms are sold out , OTA and other online booking platforms show the listed price at the front desk, which is different from the actual price paid by the guests, but some top room types are indeed expensive for one night.

　　Why is the single-night room rate as high as five figures or even higher?

The staff member explained that the number of high-end luxury brand single-family villas and other top products is limited, and the external selling price is within the range of the filing price of the competent authority, which will fluctuate according to market demand.

In addition, related products are not limited to providing a place for sleeping and resting, but also a series of additional benefits such as exclusive "Cultural Travel Officer" service, signing rights with different amounts.

　　"Those extravagant suites and villas are like first-class cabins on airplanes and business charter flights. They should not be used to measure and evaluate the overall market." Liu Kaiqiang, vice president of China Tourist Hotel Industry Association and president of Sanya Tourist Hotel Association, believes , as a very obvious tourist resort city in low and peak seasons, the current housing prices of tourist hotels in Sanya are in line with their costs.

　　Liu Kaiqiang said that compared with other tourist cities, the hotel prices in Sanya are generally higher in winter.

However, Sanya is a rare tropical resort city with complete infrastructure and high-end hotels. In winter, it attracts the attention of tourists from all over the country. Facing strong demand, relatively scarce products will inevitably rise.

In addition, in the past three years, the turmoil in the tourism industry has led to the loss of talents in hotels. At present, major hotels have difficulties in recruiting and employing workers, which also indirectly pushes up housing prices.

　　According to Liu Kaiqiang, Sanya has a complete range of tourist accommodation facilities in a well-proportioned distribution, ranging from hostels worth over a hundred yuan a night to leading brand hotels worth thousands of yuan.

Hotels with better word-of-mouth and greater brand influence are more popular.

　　"Judging from the current situation, it is expected that the tourism market in Sanya, including the hotel industry, will rise and remain at a high level during the Spring Festival." Liu Kaiqiang suggested that the industry should focus on good service and high gold content in products, so that guests can feel that things are valuable. worth it.

(use up)