Chinanews.com, January 4th (Song Yusheng, reporter from Chinanews Finance and Economics) During the New Year's Day in 2023, the catering market in various places will pick up, and "fireworks" will rise.

The China Cuisine Association published an article on the 3rd saying that the New Year's Day catering market has recovered, and consumption during the Spring Festival is still worth looking forward to.

On January 2, many citizens went shopping in Beijing Huiju Center.

During the New Year's Day holiday, the flow of people in various shopping malls in Beijing picked up, and the festive atmosphere was strong.

Photo by China News Agency reporter Zhao Jun

　　Among them, the data shows that during the holiday period, the passenger flow of Beijing catering enterprises rebounded significantly.

On New Year’s Day, Qingfeng Baozipu’s Beihai store increased by 48.3% year-on-year, Huatian Eryouju Yizhuang store increased by 35% year-on-year, Tongheju Shichahai store increased by 26.6% year-on-year, Huatian Yanji Restaurant Xisi store, Xiangfei roast chicken Xin'ao store's revenue has also increased significantly compared with last year.

Many catering companies in Beijing have also launched festive promotions.

　　In addition, in order to boost consumer confidence and stimulate consumption vitality, local governments have issued consumer vouchers and other forms to help residents consume.

Shaanxi, Jiangsu and other places launched New Year’s Day food and beverage consumption promotion activities; Haikou City and the Ele.me platform launched 3.5 million yuan of takeaway consumption coupons; the total amount of food and beverage consumption coupons in Guangzhou reached 30 million yuan.

Experts in the industry said that the issuance of consumption coupons is conducive to promoting residents' consumption, activating consumption scenarios, and supporting the catering industry to return to normal.

The picture shows the New Year's Day holiday, Nanchang Vientiane City is very popular.

Photo courtesy of Jiangxi Provincial Department of Commerce

　　On January 2, Meituan’s New Year’s Day consumption data showed that in terms of catering, in the two days before the holiday, the national dine-in and online transaction volume increased by more than 1 times compared with last week. Among them, Jiangsu and Zhejiang’s transaction volume increased by more than 2.3 times, and dine-in food Consumption recovered vigorously.

　　During the New Year's Day holiday, offline and online consumer demand has grown simultaneously, injecting recovery momentum into the catering industry.

The sales of "New Year", "New Year's Day" and "New Year's Eve" themed dishes on Dianping's must-eat list increased by 6.4 times week-on-week.

Xiabu Xiabu, Coucou Hot Pot, Happy Roasted Pork and other brands under the Xiabu Group, a total of more than 1,000 restaurants have seen customer flow growth exceed expectations. According to data, the Beijing, Hebei, and Tianjin markets have increased by 320% compared with the same stores before the epidemic. 500%, more than 300%, the overall recovery to nearly 8.5% before the epidemic.

　　According to online food delivery data, the search volume of keywords such as "New Year" has increased by more than 4 times compared with before the festival.

From a geographical point of view, Beijing topped the sales list of takeaway orders for the New Year, followed by Guangzhou, Shanghai, Suzhou, and Chengdu.

In terms of categories, hot pot, barbecue, crayfish, and dessert drinks have become the fastest-recovering categories. Hot pot orders increased by 90% from the previous quarter, and barbecue orders increased by 30% from the previous quarter.

Hot pot has also become the favorite of consumers for New Year's Eve meals.

　　During the New Year's Day, with the continuous optimization of epidemic prevention and control measures, restrictions on cross-provincial movement were relaxed in many places, which drove the expansion of consumers' travel radius.

According to Ctrip data, nearly 60% of the New Year’s Day holidays include food, accommodation and travel across provinces, which is a steady increase from the Mid-Autumn Festival and a 34% year-on-year increase from the New Year’s Day in 2022.

　　The China Cuisine Association believes that with the effective implementation of various policies and measures to expand demand, activities such as dine-in, banquets, and cross-provincial tourism have gradually resumed nationwide. The upcoming Spring Festival catering market has created a good start.

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