Our reporter Bao Xing'an
Supermarkets, scenic spots, and restaurants around the New Year's Day holiday have launched various promotional activities to attract consumers.
On January 2, the New Year’s Day holiday consumption data released by Meituan showed that the life service industry is accelerating its recovery, and the average daily consumption scale increased by 75% year-on-year in 2019.
Among them, the consumption scale of Guangdong, Jiangsu, Beijing, Zhejiang, Shanghai, Sichuan and other places ranks in the forefront of the country.
Consumption in different places increased by nearly 50% week-on-week, and together with local consumption, it has become the engine that stimulates new momentum for the holiday economy.
In a shopping mall in Yanjiao, Hebei, the reporter saw a crowd of people in the hall.
In the gold jewelry sales area, the clerks of various jewelry stores are busy receiving customers.
"Recently, the flow of customers has increased significantly. In order to attract new and old customers, we launched a 25% discount during the New Year's Day, and the sales in these two days have been pretty good." A clerk at Chow Tai Sang Jewelry Store told reporters.
Similarly, in the clothing area, shop assistants are busy explaining the characteristics of clothing to customers. The reporter learned that many brand clothing stores have also launched various promotional activities.
A female customer with a child told the reporter, "Today I received a promotional coupon from a shopping mall that says 'over 500 yuan get 100 yuan'. I plan to buy some clothes for my children, which is much more cost-effective."
Song Xiangqing, deputy dean of the Government Management Research Institute of Beijing Normal University and director of the Industrial Economic Research Center, told the "Securities Daily" reporter that during the New Year's Day, the rapid recovery of the consumer market is an inevitable phenomenon.
Retail, catering, tourism and other outlets have a variety of promotional activities, attracting residents to go shopping.
At the same time, the issuance of consumer vouchers by governments in many places has formed a pulling effect and stimulated residents' enthusiasm for consumption.
On January 2, data released by the Beijing Municipal Bureau of Commerce showed that during the New Year’s Day holiday in 2023, the department stores, supermarkets, specialty stores, catering and e-commerce companies that the Beijing Municipal Bureau of Commerce mainly monitored achieved sales of 3.53 billion yuan, returning to 83.8% of the same period last year.
The city's 52 key business districts had a passenger flow of 12.181 million.
At the same time, the cultural and tourism markets have recovered steadily, and tourists have returned to travel with enthusiasm.
According to the WeChat official account of "Sichuan Culture and Tourism Department" on January 2, on January 1, many ice and snow tourist attractions such as Mount Emei, Wawu Mountain, Xiling Snow Mountain, and Trumpet River reached the upper limit of tourist reception; "Cultural Tourism Hunan According to the WeChat official account on January 2, on the second day of the New Year's Day holiday, 855 units including scenic spots, museums, libraries, and cultural centers included in the statistical monitoring in Hunan Province received a total of 720,500 tourists and achieved operating income of 75.2951 million yuan.
Among them, the 296 tourist areas included in the monitoring received a total of 605,500 tourists and achieved an operating income of 56.8668 million yuan.
"Before and after the Spring Festival, Chinese residents' pent-up consumption enthusiasm due to the epidemic is concentrated. It is expected that retail, catering, accommodation and tourist attractions across the country will usher in a wave of consumption climax." Song Xiangqing said.
Zhang Yiqun, deputy director of the Performance Management Special Committee of the China Fiscal Society, told the "Securities Daily" reporter that a series of measures to promote consumption have been introduced recently in order to stimulate residents' enthusiasm for consumption, release the potential of domestic demand, and promote economic growth.
Judging from the consumption enthusiasm and development trend on New Year's Day, this year's consumption will maintain a continuous growth trend.
Talking about how to effectively stabilize consumption growth this year, Zhang Yiqun said that expanding consumption is the highlight and key point to promote my country's economic development.
To effectively stabilize consumption and boost consumption, first, we must solve the problem of household income, especially increase the income of low- and middle-income households, so that urban and rural residents can consume; second, we must strengthen social security, break down geographical limitations and barriers, and eliminate people's consumption The third is to promote the construction of a unified national market, realize the rapid flow of people, logistics and capital, and enhance the internal vitality of the economy; the fourth is to continue to increase support for market players, accelerate the improvement of production capacity and product performance, and expand consumption channels through technical service upgrades , to expand the consumption increment.
"It is hoped that local governments will do a good job in welcoming customers, especially to ensure safety, smooth traffic, and stable prices. It is very important to create a safe and comfortable consumption environment. Enterprises in all regions, especially contact service enterprises, must mobilize corporate resources early and prepare enough The source of goods is to welcome the arrival of the consumption climax with high-quality and cheap goods and services." Song Xiangqing said.
(Securities Daily)