[Explanation] According to statistics from the Data Center of the Ministry of Culture and Tourism, during the 2023 New Year's Day holiday that just passed, there were 52.7134 million domestic travel trips in China, a year-on-year increase of 0.44%.

Reports released by several travel platforms also show that, as the first holiday after the release of the "New Ten Measures" policy, the long-term travel market has begun to pick up during the New Year's Day holiday, and many people hope to welcome the New Year with a trip.

　　[Concurrent] Feng Rao, Dean of Mafengwo Tourism Research Institute

　　We can see from the data of Mafengwo that on New Year's Day this year (2023), the popularity of "long-distance travel" has increased by 48% month-on-month, and the popularity of "medium and long-distance travel" for 4 to 8 days has increased by 172%.

We also saw that 41% of tourists chose to travel by car.

　　[Concurrent] Qunar Senior Manager of Public Affairs Liu Ting

　　From the perspective of tourist sources, first-tier cities and new first-tier cities have recovered significantly.

For cities such as Chengdu, Shanghai, Shenzhen, Guangzhou, Hangzhou, and Kunming, the number of departure bookings exceeded last year's (2022) New Year's Day.

Among them, Chengdu and Shenzhen increased significantly, nearly 30%.

Beijing has returned to the level of New Year's Day in 2022.

　　[Explanation] The first day of the New Year's Day holiday coincides with New Year's Eve, and the rich and diverse New Year's Eve activities in various places are also popular.

In addition to the fireworks and performances in the theme park, the first ray of sunshine on the sea and the white snow in the mountains have also become a "sense of ritual" for young people to welcome the New Year.

　　[Concurrent] Feng Rao, Dean of Mafengwo Tourism Research Institute

　　For example, go to mountains, rivers, lakes and seas to embrace nature, feel the fireworks in the world in the streets and alleys, and go to the sea to watch the first sunrise of the new year, etc., are all small holidays this year (New Year's Day 2023), young people like it very much New Year's Eve experience.

We also found that natural landscapes account for 70% of the list of the most popular scenic spots in Mafengwo, and Weizhou Island in the North Sea is the most popular among young people.

The beautiful island scenery, as well as a wealth of ways to play around the island, such as cycling, sea fishing, diving, sailing, etc., together constitute the unique attraction of Weizhou Island to young travelers.

　　[Explanation] Driven by the enthusiasm of tourists to travel, the prices of hotels and air tickets have also risen.

　　[Concurrent] Qunar Senior Manager of Public Affairs Liu Ting

　　Since December (2022), the average price paid for (China) domestic air tickets has been V-shaped.

It was at a high level in early December, and the price was lower from the 13th to the 18th. Some passengers grabbed low-priced tickets during this period.

Since December 19, the average price paid for air tickets for travel on New Year’s Day has increased day by day, and the average price paid for air tickets to Sanya has exceeded 1,000 yuan.

　　[Explanation] After New Year's Day, the Spring Festival holiday will soon be ushered in.

At present, some tourists have chosen to extend their travel plans to the Spring Festival to give themselves a long vacation.

　　[Concurrent] Qunar Senior Manager of Public Affairs Liu Ting

　　In tourist resort cities with a warm climate such as Sanya, Xishuangbanna, Lingshui, Haikou, Xiamen, and Wanning, as well as ski cities such as Baishan in Jilin and Zhangjiakou in Hebei, nearly 30% of the hotel bookings stay for more than 3 days, and the holiday is extended to New Year's Day Rear.

There are even tourists in Shanghai and Guangzhou who book hotels from New Year's Day to the tenth day of the New Year's Day (the first lunar month).

　　Reporter Lang Jiahui reports from Beijing

Responsible editor: [Li Ji]