“A crossover of real estate projects”, why are the big cities seducing again?

Romain Rouillard 6:00 p.m., January 3, 2023

For large cities, the health crisis had been synonymous with mass exodus.

The French, in need of greenery after the successive confinements, had abandoned the large urban centers to favor medium-sized cities, less noisy and polluted.

A phenomenon which had the effect of considerably increasing the prices of real estate in these territories.

According to a study by Meilleurstaux, revealed by

, a resident of Angers in Maine-et-Loire, who could acquire a 94m² dwelling in 2019, must now be satisfied with a two-room apartment not exceeding... 52m².

Guest of the show

this Tuesday, Yann Jéhanno, the president of the real estate network Laforêt confirmed this trend.

"In the big cities, we see prices landing and even falling"

At the microphone of Elisabeth Assayag, he spoke of a "crossover of real estate projects", due in particular to a stabilization or even a drop in prices in the big cities.

"Paris, Lyon, Bordeaux... All these cities have finally reached a glass ceiling. We were approaching 11,000 euros per square meter in Paris. Today, we are slightly above 10,000. In the big cities, we sees prices landing and even falling," says the specialist.

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On Europe 1, Yann Jéhano also identifies another reason which explains this return to large urban centers.

“Families pulled out their calculators and told themselves that a house in a rural or even suburban environment was a second car, sometimes even a first. It was a different access to education, it was an access to leisure different. It is also an extremely different cost compared to an apartment", he analyzes.

These larger cities provide access to various amenities that are more difficult to access in peri-urban areas.

In 2022, "15% of buyers self-censored" 

The boss of the Laforêt network welcomes this transformation of the real estate market: "We find order, nuance. For several years, we had prices rising everywhere in France, in rural areas. , peri-urban, in the metropolises. And there, this year, at the end of 2022, there are places which show that there are places which are falling. We find a hierarchy of prices and that is rather a good thing".

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It takes longer and longer to make your property profitable

Nevertheless, Yann Jéhano does not lose sight of the difficulties encountered by certain French people in 2022, in particular due to the "cost of credit" which has "discouraged a good part" of potential buyers.

“It is estimated that around 15% of buyers have self-censored themselves after meeting their banker, their broker, their real estate agent”.

A trend that should not be reversed in 2023. At the end of the year, the average borrowing rate could exceed the 3% mark.