On the occasion of the opening of the 106th National Food and Drinks Fair, major wine companies and hotel exhibitions have been launched one after another, and the national wine industry has entered the "Time for Sugar and Wine Fair".

On November 8, the appointment meeting of Shede Liquor Distributor Advisory Committee was held at the Waldorf Astoria Hotel in Chengdu, where Shede Liquor and its distributor partners discussed development plans.

Shede Liquor Distributor Advisory Committee Appointment Conference

　　Some professionals believe that Shede Wine Industry's participation in the Sugar and Wine Fair, with the help of this national wine industry event, will expand the volume of brand communication and demonstrate the strong potential of corporate development.

At the same time, Shede Liquor employs experienced and powerful distributors to become the marketing strategy and strategy advisory committee of its company and business divisions, promote in-depth cooperation with manufacturers, bring in more vigorous forces, and boost the high-quality development of the company.

The two booths of Shede Liquor Industry Co., Ltd. are linked, and the dual brands become the focus

　　Since the end of October, Shede Liquor has started to prepare to build brand potential at the China Sugar and Wine Fair.

Shede Liquor has been displayed on multiple channels of CCTV and local media platforms for several days, and its outdoor advertisements dominate the screens of Chengdu Airport, high-speed railways, core business districts, and landmark buildings.

Two-line transmission and high-frequency coverage will enhance the brand influence of Shede and Tuopai.

　　During the sugar and wine fair, Shede Liquor set up the main venue exhibition and the hotel exhibition, and the two booths were linked to build a good booth environment for the participants, and at the same time expand the power of dual brand communication.

Shede Wine Booth

　　On the day of the hotel exhibition, the booth of Shede Wine Industry attracted much attention, and businessmen continued to come to consult and negotiate.

This time, Shede Liquor participated in the sugar and wine fair with a full range of dual-brand products, and carefully arranged the two exhibition areas of Shede and Tuopai.

The Gemini-like design highlights the "dual brand +" strategy of Shede Liquor Industry. At the same time, the sundial design reflects the taste of time, fully highlights the characteristics of old wine, and conveys the value of old wine.

　　The unique design of the exhibition hall complements the strong old wine culture atmosphere, allowing merchants from all over the country to feel the ultimate quality of Shede wine products at close range.

After tasting Shede and Tuopai products, many on-site dealers were full of praise for their mellow taste.

Build a long-term win-win ecology, manufacturers create a better future together

　　The Food and Drinks Fair is not only the best window for corporate brand display, but also an excellent opportunity to deepen communication with manufacturers.

For a long time, Shede Liquor has regarded distributors as its closest comrades-in-arms, insisted on building a new type of manufacturer relationship, and shared old wine dividends with distributors.

　　On November 8th, Zhang Shuping, chairman of Shede Wine, Pu Jizhou, vice chairman and president of Shede Wine, Meng Lingyuan, vice president of Yuyuan Co., Ltd., Wang Weilong, assistant to the president of Shede Wine and general manager of the marketing company, and other leading guests and distributors from all over the country Representatives attended the appointment meeting of Shede Liquor Distributor Advisory Committee.

Zhang Shuping, Chairman of Shede Wine Industry

　　At the opening of the conference, Zhang Shuping, chairman of Shede Liquor Industry, delivered a speech and shared about the company's development achievements and future development strategies.

Zhang Shuping said, "We must firmly make the wine stronger and bigger, adhere to the concept of ecological wine making and green development; we must continue to adhere to the 'old wine strategy', 'dual brand + strategy', 'younger strategy' and 'internationalization strategy' to convey to the world The culture of willingness to let consumers all over the world drink the old wine of willingness.”

Pu Jizhou, Vice Chairman and President of Shede Liquor Industry

　　Pu Jizhou, vice chairman and president of Shede Liquor, delivered a keynote speech.

He said: "The dealer advisory committee is an important part of our open and agile organization. In the future, we will adhere to the Laojiu strategy, relying on an open and agile organization, and join hands with everyone here to create a better future."

　　At the scene, Wang Weilong, Assistant President of Shede Liquor Industry and General Manager of the Marketing Company, further elaborated on the concept system of the Distributor Advisory Committee: "The old wine strategy is our core strategy. "customer thinking" is used in all aspects of work. In the "3+6+4" channel strategy, "3" is our goal, and "6" is the core root of the birth of the dealer advisory committee. Uniqueness, long-term, Low investment, high return, flexibility, and recyclability, all these six are the embodiment of Laojiu's strategy of "altruistic customer thinking."

　　At the meeting, the appointment ceremony of the dealer advisory committee was also held. Shede Liquor Industry issued letters of appointment for the company's marketing strategy advisory committee to representatives of excellent dealers from all over the country, as well as Shede Business Department, Tuopai Business Department, Old Wine Business Department, VIP Business Letter of Appointment for Ministry of Marketing Strategy Advisory Committee.

　　This move fully takes into account the synergistic effect of dealers in the process of enterprise development, enhances the "sense of participation" of dealers in business operations, injects more fresh vitality into the development of Shede Liquor, and at the same time stimulates dealers' sense of ownership , and then achieve more efficient manufacturer linkage to create a win-win situation.

Shede Liquor Industry maintains strategic focus, gathers majestic potential energy and sprints to a scale of tens of billions

　　In the new round of competition in the wine industry, Shede Wine Industry has taken the lead in stepping into a high-speed development cycle with a determined strategic direction and implementation path, and has become one of the most growing brands in the current wine industry circle.

At present, the old wine strategy has been fully integrated into the brand building, product quality, channel construction and marketing practice of Shede Wine Industry, and has become a consistent strategic system, guiding Shede Wine Industry to fully sprint the revenue target of 10 billion.

　　A win-win situation for manufacturers is a "sharp weapon" for accelerating the national layout of Shede Liquor's old wine strategy.

The achievement of the 10 billion goal is inseparable from strategic guidance, let alone the cooperation of manufacturers.

Under the guidance of Laojiu's strategy of "altruistic customer thinking", Shede Liquor implements the "3+6+4" marketing strategy, and reduces the dealer's capital occupation by establishing multiple shared warehouses and reducing dealers' single payment requirements. The profit level of dealers has been improved, the satisfaction of dealers has been continuously improved, and the relationship with manufacturers has been further consolidated.

　　The third quarter report shows that from January to September 2022, Shede Liquor achieved operating income of 4.617 billion yuan, a year-on-year increase of 28%.

Among them, the wholesale agency sales revenue was 4.044 billion yuan, a year-on-year increase of 32.1%, and the sales revenue outside the province was 3.019 billion yuan, a year-on-year increase of 34.3%.

The increase in wholesale agency and sales revenue outside the province confirms the improvement in the quality of distributor partners and the promotion of the national market layout of Shede Liquor Industry has achieved a qualitative leap.

　　Some professionals believe that during the China Food and Drinks Fair, the grand event of the Shede Liquor Hotel Exhibition and the appointment meeting of the dealer advisory committee fully demonstrated its strong corporate strength, manufacturer relations and market foundation.

Today, Shede Liquor is already the backbone of the stable and positive development of the liquor industry. With the continuous advancement of the old wine strategy, Shede Liquor will usher in greater room for improvement, and the scale of sprinting to 10 billion is just around the corner.