New Year's goods boom ushered in the peak of express delivery business
Recently, as e-commerce platforms such as JD.com, Taobao, and Pinduoduo successively launched the Spring Festival, the express delivery industry ushered in a new wave of business peaks.
At the same time, a number of express delivery companies have also announced that they will continue to "not close during the Spring Festival" in 2023, and do everything possible to meet the delivery needs of the people.
The peak season for Chinese New Year goods is approaching. Is the express logistics in various places smooth?
Can the New Year’s goods express be delivered in time?
What is the terminal distribution capacity?
In this regard, the reporter conducted an interview.
Multi-place express delivery gradually smooth
According to data from the State Post Bureau, since December 2022, the national postal express business volume has ushered in a new round of business peaks, and the national single-day collection volume has remained above 360 million pieces.
On the day of "Double 12", postal and express delivery companies across the country received a total of 453 million postal (express) items, which was basically the same as the previous year.
From December 1st to 12th, the entire network collected about 4.303 billion pieces, a year-on-year increase of 5.6%.
Affected by the epidemic and business peaks, some express shipments have been backlogged in many places across the country, and the service time limit has been delayed.
On December 20, the executive meeting of the State Council pointed out that it is necessary to solve the problem of the "last mile" of logistics in some places as soon as possible.
On December 21, the State Post Bureau held a special meeting to make deployments. Under the guidance of the State Post Bureau, Beijing, Tianjin, Zhejiang and other places have introduced measures to ensure smooth delivery, strengthen the delivery capacity of the express delivery end, and effectively smooth the "microcirculation" at the end. One kilometer smooth escort.
"The backlog of express mail to a certain extent before and the slowdown of express delivery were mainly affected by several factors." Jin Jinghua, secretary of the party group and director of the Beijing Postal Administration Bureau, analyzed that on the one hand, some couriers were sick and unable to work, and the first-line delivery of express delivery companies The staff is relatively tight; on the other hand, it is the peak business season, and the delivery volume of express delivery continues to increase compared with the beginning of December, and the delivery pressure continues to increase.
In addition, the epidemic occurred in some bulk warehouses and distribution centers in Beijing and outside Beijing, which affected production capacity and reduced the timeliness of express packaging, sorting, and transit processing.
In an effort to maintain the smooth flow of delivery channels and ensure end-of-delivery services, postal express companies have taken action to coordinate with the national headquarters of relevant express companies to dispatch forces from outside Beijing to support Beijing.
As of now, the production capacity of express delivery companies in Beijing has returned to normal levels, and the employment rate of personnel is close to 90%. There is basically no backlog of overdue unprocessed items in the distribution centers in Beijing, and the delivery efficiency of express delivery terminals has improved significantly.
It is a major test for express delivery companies to do a good job in the connection of "non-closing during the Spring Festival" service.
The reporter learned that in order to ensure the deterministic performance of merchants and the shopping experience of consumers, many express delivery companies have reached special agreements with e-commerce platforms to provide exclusive protection rights and high-quality logistics performance services for platform merchants.
In addition, some express delivery companies have also set up a special guarantee team for "No closing during the Spring Festival" to connect with major mainstream e-commerce platforms, formulate specific plans for different regions, and carry out special optimization in all aspects of operation network, routing planning, and market customer service. Help the e-commerce promotion of New Year's Day.
Take multiple measures to solve the employment gap
As the Spring Festival is approaching, the consumer demand for festive New Year goods continues to grow, and couriers are more willing to return to their hometowns this year for the New Year. Postal express companies are facing greater pressure on labor during the Spring Festival.
In order to encourage e-commerce platforms and postal express delivery companies to continue to provide express delivery and takeaway services, Shanghai issued a notice clarifying that it will issue job stabilization subsidies in stages; Wuxi City, Jiangsu Province also announced that from December 21, 2022 to January 31, 2023 A total of 20 million yuan will be issued on a daily basis to provide postal and express industry return-to-work stabilization subsidies and material subsidies.
The reporter learned that many postal and express delivery companies are reserving manpower and transportation capacity for the upcoming peak period of New Year's goods.
In order to cope with the peak volume of goods during the Spring Festival, Cainiao will increase its door-to-door delivery through various methods such as self-operated logistics Cainiao Direct Delivery (Danniao) and franchised Cainiao Post Stations, and will increase the retention rate of personnel through incentives and other methods to ensure normal business operations .
It is estimated that the left-behind personnel will receive an additional subsidy of about 2,000 yuan per person during the "Spring Festival non-closing" period.
In order to further improve the efficiency of terminal delivery, JD Logistics stated that on the one hand, it will open the "night delivery" mode to extend the delivery time at night, and enable a priority delivery mechanism during the order delivery process to ensure priority delivery of orders such as medicine, mother and baby, and fresh food; On the one hand, about 100 smart express vehicles in normal operation in Beijing not only provide contactless delivery services for the community, but also connect between the community and express sites, and cooperate with JD Health to provide nightly drug delivery services.
Experts said that in 2023, the interval between New Year's Day and Spring Festival is short, and the business peak lasts for a long time. With the influence of weather factors, the impact of express delivery timeliness may continue.
Therefore, consumers are advised to plan and place orders in advance if they need to buy new year goods.
The relevant person in charge of the State Post Bureau stated that the entire industry must also fully understand the extreme importance of a smooth postal express network, and earnestly deploy the work of opening up the industry's operational congestion points and "not closing during the Spring Festival" to minimize the impact of the epidemic on the people's production and life and the economy. impact on social development.
Rural delivery services continue to improve
After the orchard is picked, it is directly transported to the sorting workshop, sorted, packed, and loaded... In December, boxes of navel oranges and grapefruits in Yongfeng County, Jiangxi Province were sent from the fields to all parts of the country by express delivery.
Yu Bahuan, Deputy Secretary of the Party Branch of Lifang She Ethnic Village, Shangxi Township, Yongfeng County, Jiangxi Province, introduced that in order to develop online sales channels for characteristic agricultural products, Shangxi Township cooperated with China Post's "Post Goose Home" to help multiple family farms Fruit growers implement a full-chain service of warehousing at the origin, cold chain transportation, and terminal distribution.
With the in-depth development of the express delivery project into the villages, the rural delivery logistics system has been continuously improved, and the demand for rural online shopping and uplink delivery of agricultural products has continued to increase.
According to data from the State Post Bureau, the coverage rate of courier services in organized villages across the country has reached 90%, and more than 100 million express parcels pass in and out of rural areas every day.
As an important part of direct-to-consumer distribution, terminal distribution has always been criticized, and rural areas are no exception.
Wei Wujun, a courier at the co-distribution center in Songyang County, Zhejiang Province, said frankly that in the past they were only responsible for delivering one brand of courier, and some consumers often inquired about the location of another courier after picking up the courier.
Now, the couriers of different brands are remitted together for common delivery, which makes it more convenient for consumers to pick up the courier, and the operating and labor costs of outlets are also significantly reduced.
At present, methods such as building rural service cooperation stations and joint delivery have been tried in many villages.
For example, Cainiao has launched a co-delivery project in recent years, promoting the establishment of joint ventures among several express delivery companies in the county area to share human resources and a set of delivery systems and equipment.
As of now, Cainiao’s rural co-delivery business has established nearly 50,000 co-delivery stations at the county, township, and village levels, which can help county-level co-delivery co-delivery companies reduce costs by nearly 50% on average.
Lin Hu, deputy director of the Market Supervision Department of the State Post Bureau, said that in the next step, the State Post Bureau will promote joint delivery at the end of rural delivery.
Encourage the integration and sharing of resources, and jointly build a public distribution center for rural delivery; promote the construction of village-level delivery logistics comprehensive service stations; further unblock the delivery channels of agricultural products, and better serve rural revitalization.
(Economic Daily reporter: Ji Leilei)